10 Best Brand Strategy Agencies in NY

Arek Dvornechcuck
Branding Expert

I'm a strategist and designer based in New York who help brands grow by crafting distinctive brand identities, backed by strategy. Need help with your project?—Get in touch

Are you looking for a brand strategy agency in New York that will help you scale your business to its maximum potential with effective branding?

As your business competes in the marketplace, you must develop a brand strategy that will allow you to stand out and build a solid foundation for growth.

With a solid strategy, you can position your brand for success in 2021.

To do this, you will need to run branding exercises and define your brand both internally and externally, which is quite complicated to do on your own.

Now this is where a brand strategy focused company comes in, because their strategic approach can help companies grow and expand.

Rebranding and brand creation are the services offered by these agencies.

Which means they can turn your business into a remarkable brand to help you achieve your business goals.

A solid brand strategy will not only give you clarity on the direction your brand should take, but it will also help you be more efficient and effective with your marketing dollars.

So if you want to position your brand better to your target market and make the most out of marketing—then you should consider developing a solid brand strategy.

To help you find the right company to do that for you, I’ve listed 10 best brand strategy agencies in New York.

10 Best Brand Strategy Agencies in NY

  1. Crafted
  2. DeSantis Breindel
  3. C42D
  4. BrandTuitive
  5. Starfish
  6. Ruckus
  7. L+R
  8. Tennet Partners
  9. River+Wolf
  10. Ebaqdesign

How To Choose A Brand Strategy Agency?

New York has no shortage of independent agencies and consultants who offer brand strategy services.

With so many agencies in NY, it might be hard to pick the right one.

Nonetheless, I have prepared three basic criteria to help you to choose the best one for you.

Here are the reasons why you should consider when hiring a brand strategy consultancy in New York.

Keep in mind 3As when selecting the right agency:

  1. Availability (Are they available to work with you now?)
  2. Affordability (Do they operate within your budget range?)
  3. Attainability (Are they capable of helping you achieve your goals?)

At the end of the day the choice is really up to you.

However, having some criteria will help you stay focused in your research.

Ultimately, what agency you hire will depend on what you need and which one you like the most.

Without further ado, here's my list of top brand strategy firms with offices in New York.

1. Crafted

It is a leading digital agency in New York City that designs beautiful websites and native apps for startups and fortune 100 brands.

At Crafted we make digital beautiful.

Crafted is a creative brand strategy agency dedicated to providing digital solutions.

They mostly aim to enhance your brand design, digital reach, and costumer loyalty.

Plus, they claim to be a brand-first creative agency because all of their solutions begin with brand research.

Moreover, everything they do is planned to enhance and complement the brand they are working with.

In their work, they are always searching for new and innovative things by focusing on creative storytelling.

Here are some of the clients that Crafted has worked with: New York Times, Tishman Speyer, and Revolt TV.

Location: 450 Lexington Avenue, New York, NY 10017
Contact: 347-435-2269
Minimum Project Size: $25,000+
Average Hourly Rate: $100-$149
Employees: 10-49
Founded: 2011

Visit Crafted website

2. DeSantis Breindel

DeSantis Breindel is the top branding strategy agency for B2B companies in New York.

At DeSantis we aim to build brands that drive change.

They create engaging customer experiences, motivate employees, and inspire investors through research, strategy, design and branding.

As a brand development agency, they assist brands in finding their unique voices to make a difference.

They have successfully helped many companies that strive to improve their brand strategy and brand identity.

Most importantly, they work with clients to develop and execute a plan that produces measurable results.

Here are some of the clients that they have worked with: Verifone, ICF, and Lathrop Gage.

Minimum Project Size: $75,000+
Contact: 212-994-7680
Average Hourly Rate: $200-$300
Employees: 10-49
Founded: 2002
Location: 30 W. 21st Street, New York, NY 10010

Visit DeSantis Breindel website

3. C42D

C42D provides you with everything you need—from research and strategy to positioning, design, and development.

C42D is known for working with unicorn startups.

This agency claims to have successfully created a bulletproof strategic process based on their years of experience.

Moreover, they always aim to bring out the best in your brand and build its presence in the marketplace.

Building a brand that customers love is very challenging, but it becomes easier with the help of a branding strategy agency like C42D.

They will guide you through the entire process of finding and executing your unique magic.

Here are some of the clients that they have worked with: Kindbody, YouTube, and Shazam.

Minimum Project Size: $25,000+
Average Hourly Rate: $150-$199
Employees: 2-9
Founded: 2010
Location: 315 W 36th St, New York City, New York 10018

Visit C42D website

4. BrandTuitive

BrandTuitive will manage to make your brand the "Movie in the Mind" of your customers.

BrandTuitive specializes in boosting your brand profile.

They have helped brands both large and small to achieve business results by improving their brand design.

In most cases, they demonstrate excellent results and performance by implementing an effective branding strategy within their teams.

Furthermore, they will use this analysis to help you become the one and only brand that satisfies what your clients desire.

The main goal of this brand marketing agency is to understand your customers' needs.

Here are some of the clients that they have worked with: Nespresso, Economist Magazine, and Simply Wine.

Minimum Project Size: $75,000+
Average Hourly Rate: $200-$300
Employees: 10-49
Founded: 2010
Location: 275 Madisons Ave., Suite 1700, New York, NY 10016

Visit BrandTuitive website

5. Starfish

Starfish is a branding and creative communications agency founded on the belief that the brand experience is the brand.

Starfish believes that the brand experience makes the brand.

They create all of the expressions of a brand, so that they are in sync with the customer interactions.

To achieve an extraordinary level of brand integration, they employ proprietary methodologies to develop a sound brand strategy.

For them, when it comes to creating satisfying customer experiences, a distinctive and compelling brand is necessary.

They can change people's perceptions with brands by aligning their core ideas to marketing communication, internal culture, product/service offering, and operations.

Here are some of the clients that they have worked with: PwC, Vornado, and Weight Watchers.

Minimum Project Size: $25,000+
Average Hourly Rate: $150-$199
Employees: 10-49
Founded: 2002
Location: 32 West 22nd Street, 3rd Floor, New York, NY 10010

Visit Starfish website

6. Ruckus

Ruckus is an ideal partner for brand owners looking for strategic, growth-minded, and results-driven services.

Ruckus empowers companies to disrupt marketplace.

They consistently increase customers’ action and awareness through their branding strategy, platform design, and campaign work.

They claim to be a business-minded agency and a creative powerhouse that can help you improve your brand.

Also, their teams work hand in hand to execute your brand engagements with power an precision.

Branding, platform design, campaigns, and content creation are among their core strategic engagements.

Here are some of the clients that they have worked with: BMW, Beekman 1802, and Unilever.

Minimum Project Size: $25,000+
Average Hourly Rate: $150-$199
Employees: 10-49
Founded: 2005
Location: 240 West 37th Street, 11th Fl, New York, NY 10018

Visit Ruckus website

7. L+R

L+R is a global design & technology studio as well as brand strategy consulting agency.

L+R focuses on the right balance of strategy and aesthetics.

Also, they empower brands with mobile app development, and they have worked with big names like Amazon.

Their goal is to create real value and impact for corporations, small businesses, and startups.

In return, this resulted in greater engagement and authority perception among them.

Furthermore, they have expertise in next-generation mobile applications and branding strategies.

Here are some of the clients that they have worked with: Amazon Web Services, Louis Vuitton, and Google.

Minimum Project Size: $10,000+
Average Hourly Rate: $200-$300
Employees: 10-49
Founded: 2012
Location: 20 Jay Street, Suite 924, Brooklyn, NY 11201

Visit L+R website

8. Tenet Partners

Tenet Partners is a brand agency that transforms brand journeys, inspires action, and gets results with experience design.

Tenet Partners drives growth by fusing innovation and brand.

Through human-centered design, they integrate the disciplines of branding and innovation to create value for your company, your employees, and your customers.

Another notable thing is they create consumer branding campaigns that appeal to both emotions and functional benefits.

They also build seamless collaborations with their clients by providing easy access to their senior experts and resources.

All in all, their expertise lies in designing, managing, protecting, and influencing cultural shifts to drive a brand.

Here are some of the clients that they have worked with: Mastercard, Gore, and Spectrum.

Minimum Project Size: $75,000+
Average Hourly Rate: $200-$300
Employees: 10-49
Founded: 1973
Location: 122 West 27th Street, 9th Floor, New York, NY 10001

Visit Tenet Partners website

9. River + Wolf

River+Wolf is a top-rated naming agency with experience in creating brand names for products, companies, and services.

River + Wolf is a top-rated naming agency in NY.

They always give their best regardless of their clients' location to create an outstanding company, product, and service names.

They help businesses, products, and services to have original names that are easy to say and spell, legally secure, and visually appealing.

Their clients include industries such as healthcare, personal care, food, apparel, and education.

Name development, trademarking, global linguistic checks, design, taglines, and the latest technology are some of the services offered by this brand strategy agency.

Here are some of the clients that they have worked with: Calvin Klein, Starbucks, and Coca Cola.

Minimum Project Size: Undisclosed
Average Hourly Rate: Undisclosed
Employees: 2-9
Founded: 2014
Location: 605 West 113 Suite 2, New York, NY 10025

Visit R+W website

10. Ebaqdesign

As the last one on my list, I humbly listed my own brand strategy agency—Ebaqdesign.

Ebaqdesign is a NY-based agency that believes in good design.

At Ebaqdesign we design beautiful brands and experiences in partnership with ambitious CEOs and their teams.

We’re a small brand strategy design agency lead by Arek Dvornechuck with remote team that works with brand across the globe.

We’re committed to helping people design iconic brands and achieve their business successes.

At Ebaqdesign, we build brands strategically to help you achieve better results.

Services include: brand strategy, logo & identity design, web design and more.

We usually work we early stage startups—check out some of our work.

Minimum Project Size: $10,000+
Average Hourly Rate: $150
Employees: 5
Founded: 2004
Location: 200 Broadway, New York, NY 11217

Visit Ebaqdesign website

What Does A Brand Strategy Agency Offer?

A brand strategy agency is a firm that offers branding and design services to its clients to help them in creation and launch of their brands (or rebranding).

The role of an agency is to plan, create and measure branding strategies for their clients.

Here are some of the services that branding agencies might offer:

  1. Research and Measurement
  2. Brand Strategy Development
  3. Competitive Analysis
  4. Brand Messaging
  5. Market Research
  6. Brand Positioning
  7. Visual Identity Design
  8. Digital Branding
  9. Web Design
  10. Packaging

It’s important to check out each company and their capabilities to make sure it’s best fit for you.

Conclusions

All of the firms on my list got the tools and expertise needed to help brands gain more visibility, attract new clients, and grow their business.

When it comes to branding, it's much better to hire one of these agencies instead of trying to figure it out on your own.

My list includes only the top brand development agencies—firms that actually offer brand strategy services, not just design.

Every company has a different approach to brand building and comes with a unique talent.

Remember that each firm will have a slightly different process and therefore produce different type of work, so it’s to check them all to select the one you prefer to work with.

Are you looking to hire an an affordable brand strategy agency to help you startup build a solid brand?—Start your project with Ebaqdesign

Did I miss any agency that you think should be on the list?—Leave a comment below.

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