Free Brand Strategy Template 2026: Top 10 Sites

As a branding expert, I've developed a comprehensive 9-step brand strategy framework that has proven invaluable for businesses of all sizes.

You can use my free brand strategy guide, together with these templates to run your strategy workshops.

Today, I'm excited to share how you can access and utilize this template across 10 popular platforms.

Whether you prefer working with design software, online presentation tools, or collaborative workspaces, I've got you covered.

The 9-Step Brand Strategy Framework

Before we dive into the platforms, let's quickly recap the nine key elements that make up my brand strategy template:

1. Brand Purpose
2. Brand Vision
3. Brand Values
4. Target Audience
5. Market Analysis
6. Awareness Goals
7. Brand Personality
8. Brand Voice
9. Brand Tagline

These elements work together to create a cohesive and effective brand strategy, helping you define everything from your core business values to your brand's positioning, persona and beyond.

Now, let's explore how you can access and use this template on various platforms—just click the image to access or download the template.

1. Adobe InDesign

The original template was created in Adobe InDesign, offering a professional, print-ready format.

This version is perfect for agencies and designers who want full control over the layout and design.

Key Features:

• High-quality, print-ready format
• Customizable layouts and typography
• Ideal for creating brand guidelines documents

2. Canva

For those who prefer user-friendly, online design tools, I've adapted the template for Canva.

This version is great for small businesses and entrepreneurs who want a polished look without advanced design skills.

Key Features:

• Easy-to-use drag-and-drop interface
• Pre-designed elements for quick customization
• Shareable and collaborative

3. Figma

The Figma version of the template is perfect for design teams working collaboratively.

It allows for real-time editing and commenting, making it ideal for remote teams.

Key Features:

• Real-time collaboration
• Prototyping capabilities
• Easily shareable with stakeholders

4. Miro

For a more interactive and visual approach to brand strategy, the Miro version offers a canvas-style template.

This is great for workshops and brainstorming sessions.

Key Features:

• Interactive elements for team collaboration
• Visual mapping of brand strategy components
• Ideal for virtual workshops

5. Adobe Photoshop

The Photoshop version of the template is tailored for those who want to create highly visual brand strategy presentations or mood boards.

Key Features:

• Layered PSD file for easy customization
• High-resolution output for presentations
• Ideal for creating visual brand elements

6. Google Slides

For teams already working within the Google ecosystem, the Google Slides version offers seamless integration and easy sharing.

Key Features:

• Cloud-based for easy access and collaboration
• Compatible with Google Workspace
• Simple to present and share with clients

7. Keynote

Apple users will appreciate the Keynote version, which takes advantage of the software's sleek design capabilities and smooth animations.

Key Features:

• Beautiful pre-designed themes
• Smooth transitions and animations
• Easy to present on Apple devices

8. Adobe Illustrator

For those who need scalable graphics and want to create infographics to visualize their brand strategy, the Illustrator version is ideal.

Key Features:

• Vector-based for scalability
• Excellent for creating custom graphics and icons
• Ideal for infographic-style presentations

9. PowerPoint

The PowerPoint version caters to businesses that rely on Microsoft Office, offering a familiar interface and easy-to-edit slides.

Key Features:

• Wide compatibility across devices
• Extensive animation and transition options
• Familiar interface for most users

10. PDF

Lastly, a PDF version of the template is available for those who need a universally accessible format.

This is perfect for sharing with clients or team members who may not have access to specific software.

Key Features:

• Universal compatibility
• Printable and digitally shareable
• Ideal for final presentations and documentation

Enhancing Your Brand Strategy with BrandingGPT

To take your brand strategy to the next level, consider using these templates in conjunction with my custom BrandingGPT.

This AI-powered assistant (runs on Open AI's ChatGPT) can help you generate ideas, refine your strategy, and even provide insights based on your inputs.

BrandingGPT is trained on my framework and can offer quick ideas, customized suggestions, and links to relevant articles.

It's an excellent companion to the templates, helping you streamline your branding process and generate unique insights.

A True AI Brand Strategy Assistant

I just released beta version of my app—an AI-powered brand strategy assistant.

The tools is voice-enabled so that you can have a conversation with the A.I. like if you were talking to a real human being.

The A.I. will wall you through my framework, suggest ideas, and once you approve them—it will fill out the slides for you!

Check out my quick demo video on YouTube to see how it works:

Currently I'm giving away free trial to my customers, so if you bought my brand strategy course (or any other course)—send me an email for free 15 min trial.

Conclusion

Whether you're a business owner, or a brand consultant, my templates offer flexibility and accessibility across various platforms.

Choose the platform that best suits your workflow and start crafting a compelling brand strategy today.

Combined with tools like BrandingGPT, you have a powerful arsenal at your disposal to create a brand strategy that truly resonates with your target audience and sets you apart from the competition.

Also check out my brand strategy course and reach out if you have any questions.

Need help with branding?

If you're looking for a branding expert to run your workshop, just shoot me an email or schedule a call to discuss your project.