Learn how to take advantage of ChatGPT's powerful natural language processing capabilities to help you with brand strategy, naming, marketing, SEO and more.
In the fast-paced and highly competitive world of business, having a solid brand strategy is essential for the success of any company.
Developing a strategy can be a daunting task, but ChatGPT is here to save you!
As a powerful language model trained by all of that data (all the books, articles, and other expert recourses), it has the ability to generate pretty impressive content.
In this article, we'll explore how ChatGPT can be used for brand strategy development: covering everything from naming to brand and marketing strategy, writing website copy, doing some on-page SEO, and more.
AI and ChatGPT not just a fad, it's here to stay!—Learn how to harness this new technology (check ChatGPT Statistics).
Let’s imagine that we’re trying to start a new clothing brand that sells premium t-shirts (drop-shipping business) for graphic designers.
For that, we’ll need a brand name and some strategy: like brand personality, tone of voice, and more.
We’ll also need to create a customer persona and write content for our new website.
Besides that, we might want to do some marketing strategy, create content for social media or blog and do some keyword research.
We’ll cover all of that in this tutorial, together with some extra ideas for you to try, so that you can learn how to use ChatGPT for your business, no matter what business you’re in.
1. ChatGPT for Brand Naming
The easy and obvious way is to just ask ChatGPT to give you ideas for a new clothing brand, but it might result in some pretty standard answers—that’s why I like to use the names of industry experts.
You can ask ChatGPT to pose as a naming expert, or youcan ask it to give you only certain types of names to get better and more accurate results/ideas aligned with what you’re looking for.
ChatGPT Prompt example for Brand Naming:
I'm starting a new clothing brand that sells t-shirts for graphic designers. Give me 5 ideas for a brand name according to each of the following experts: Alexandra Watkins, Brad Flowers, and Jeremy Miller. Presented them in the form of a table.
In general, it’s a good idea to refer to industry experts since ChatGPT was trained with all that data, so it can act almost as if you hired these experts.
Ultimately, you’ll need to gather many ideas (10-15 at least) to check for their trademark and domain availability, social media handles, etc. — keep in mind that some of them might be taken.
Keep in mind that ChatGPT has the capability to remember what user said earlier in the conversation, so you can just continue the conversation like if you were talking to a person.
However, if you’re starting a new chat every time, you would want to give it some context in order to get more accurate results.
ChatGPT prompt example for Brand Personality/Voice:
My new brand, Artful Tees, will be selling t-shirts for designers. Can you help me develop a brand personality and tone of voice for this brand? Present these in a table.
This is a pretty standard prompt, but you can go deeper here and describe your product/service and target audience in more detail.
You can also ask ChatGPT for other related things—for example, to find you the right Brand Archetype, or archetypal mix according to the teachings of Margaret Hartwell, the author of the book “Archetypes in Branding”.
Keep in mind there there are many different branding/marketing frameworks that you can use to feed your prompts with.
In any case, it’s important to have clarity on who you’re selling to because you will need that information for marketing later on.
4. ChatGPT for Marketing Strategy
Another important element of your brand strategy would be your positioning and your marketing plan.
For the example of this exercise, I use the popular STP marketing model and asked ChatGPT to present the results in a table.
ChatGPT prompt example for Marketing Strategy:
Can you help me use the STP marketing model for my new clothing brand called Artful tees that sells t-shirts for graphic designers?
Here you can dive deeper into segmentation and uncover different audiences and what’s important to them, which can help you develop the right message to appeal to those customers.
There are many different marketing frameworks that you can use, so ultimately it’s up to you which one you prefer.
Popular marketing strategy/positioning frameworks:
SWOT analysis: a tool for strategic planning, helps to identify: strengths, weaknesses, opportunities, and threats.
7Ps marketing mix: a framework for marketing that includes product, price, promotion, place, people, process, and physical evidence.
STP marketing model: a three-step approach for targeting specific customer segments by identifying their needs and developing tailored marketing strategies.
I’m happy with the results as it gives me more clarity as to how to position my new brand, Artful Tees.
Thanks to that breakdown, I have better understanding of what’s important to my audience (comfort, quality, artistic value etc.) so I can use that in marketing, on my website, in ads, etc.
5. ChatGPT for Website Copy
Every company needs a website and thankfully getting one is pretty easy these days—we have tools like Webflow, Squarespace, WordPress, or Shopify for eCommerce (probably the best option for Artful Tees).
However, writing copy for your website can be a daunting task—but ChatGPT is here to save you!
Ultimately, you will just need the right content, you’ll need to write the messaging, the headlines, and paragraphs—which is the most time-consuming part of the web design process—and that’s where ChatGPT comes in handy.
ChatGPT prompt example for Website Copy:
Can you help me use Donald Miller’s StoryBrand framework to create copy for the homepage for a new clothing brand called Artful Tees that sells t-shirts for graphic designers? Present this in a table.
For writing copy I like to refer to Donald Miller’s work, as he is the author of many best-selling books on storytelling, marketing copy, etc.—I especially like the StoryBrand framework.
That way I’m able to get great copy ideas that I can use pretty much right out of the box to customize my Shopify template.
Popular storytelling experts/frameworks:
Donald Miller: author of the best-selling book StoryBrand (and many other books on storytelling/marketing).
ChatGPT even wrote for me a sample Testimonial and gave me the exact call-to-action and other great ideas for headlines and paragraphs to include on my website—that’s pretty amazing!
PS. Learn more about using ChatGPT for writing website copy in my other article.
6. ChatGPT for Content Creation
Let’s assume my website is done because pretty much I’ve got the basics covered—I’ll just need to put this together (or hire a designer to do it for me).
The next step could be to create some content for social media—we’ll need a few Instagram and Facebook posts, just to build our online presence.
To be honest, I was pretty amazed at how good these ideas actually are, considering the fact I just used a very simple prompt.
ChatGPT prompt example for Content Creation:
Can you give me 5 ideas for an Instagram post promoting my new brand Artful Tees, we sell t-shirts for graphic designers.
If you’d ask a marketing expert to give you a few ideas for Instagram content, that would be pretty much the info they would give you—very straightforward and on point.
Again, you could go deeper here and ask ChatGPT to write you specific content (not just ideas).
Of course, it’s a good idea to feed ChatGPT first with the description of our audience, our brand personality and ask to consider the tone of voice etc. — that way you can create a very consistent brand.
7. ChatGPT for On-Page SEO
Lastly, you’ll need to do some on-page SEO before you launch your website, or eCommerce store in this case.
ChatGPT comes in handy here as well, this is because SEO research tends to be a very mundane/boring task that no one really likes to do.
Again, I try to be as specific as I can here, giving the A.I. some context about my company, and clearly describing what I need: keywords, titles, and meta descriptions, and how I need it served (in a table).
ChatGPT prompt example for On-Page SEO:
Can you give me the 7 best long tail keywords that are relatively easy to rank for, for our new brand called Artful Tees, which sells t-shirts for graphic designers? Present keywords, with title ideas and SEO descriptions in a table.
That why I pretty much can have the basics covered and write a few blog posts to get some traffic from Google.
Again, as with other prompts—I encourage you to be more specific with your prompts, describing your products and services in more detail, which in return will get you more precise answers.
However, just these few simple prompts, gave me pretty much a lot to work with—which is an easy and fast way to get started with your brand strategy development.