Learn how to establish a successful brand step-by-step.
This course is from an Argentine-based graphic designer and advertiser, Marcelo Sapoznik.
He has over 30 years of experience designing and developing brands, and in this course, you will go through the process of creating all types of brands and see their important components.
As well as the consumer ties that will allow you to establish a successful and really distinctive brand.
Marcelo will teach you some fundamental branding concepts as well as the basics of strategic brand management.
By the end of this course, you will have covered all of the ideas required to build a brand as well as how to create your own brand strategy model based on Marcelo's methodology.
Introduction to Strategic Branding is intended for everyone who needs to learn what a brand is, what it does, what types of brands exist, and how to establish a successful brand in a practical approach.
There is no prior knowledge required, but you will need access to information about the brand you will be working with throughout the course to complete the tasks at the conclusion of each phase.