10 Best Email Marketing Software

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Last updated:
August 11, 2022

If you are looking for the 10 best email marketing software—Check out this compilation I created for your marketing needs.

Email marketing tools were created with the goal of bringing success to businesses.

It's fantastic for community building and engaging with customers one-on-one.

What is the best email marketing software in 2022?

The best email marketing software is the one that is appropriate for your company.

Look for the features and capabilities required to carry out your ideal strategy.

The search is finally over—here is my compilation of the 10 best email marketing software.

10 Best Email Marketing Software

  1. ActiveCampaign—Best overall
  2. GetResponse—Best ActiveCampaign alternative
  3. MailerLite—Best for beginners
  4. HubSpot—Best for B2B
  5. Constant Contact—Best for small audiences
  6. AWeber—Best for other software integration
  7. ConvertKit—Best for content creators
  8. Drip—Best for first-time users
  9. Sendinblue—Best value all-in-one tool
  10. Omnisend—Best for Ecommerce

1. ActiveCampaign

ActiveCampaign is quite expensive, but it is the leader in email marketing automation.

The best overall email marketing software.

They outperform the majority of other providers in terms of deliverability.

Active Campaign

ActiveCampaign has pricing and plans to suit your company's budget and marketing requirements.

It can also be used to send text messages, create landing pages, and divide campaigns.

ActiveCampaign has excellent customer service and CRM tools to help you create exceptional customer experiences.

It also has good CRM features and comprehensive reporting.

If you have the funds and want to create customized email automation sequences, ActiveCampaign is unquestionably the best option.

Lite Plan Includes:

  • 3 user accounts
  • Send Newsletters
  • Email Marketing
  • Marketing Automation
  • Subscription forms - basic/ inline only
  • In-Depth Reporting
  • GEO Tracking
  • Unlimited Sending
  • Auto Import From Other Services
  • Site & Event Tracking
  • Social Media Tools & Integrations
  • API & WebHooks
  • Live Chat & Email Based Support
  • Managed Email Delivery

Pros

  1. Best deliverability
  2. Great customer support

Cons

  1. No free plan
  2. Expensive

Try ActiveCampaign Now

2. GetResponse

GetResponse is a full-service online marketing platform that can help you grow your audience.

The best ActiveCampaign alternative.

It allows you to build a valuable marketing list of target markets with whom you can build relationships.

Get Response

GetResponse has the best customer support among email marketing service providers.

It has very qualified personnel that can speedily solve your problems.

GetResponse is one of the best email marketing software because of its excellent list management features.

In addition to ActiveCampaign, they have a plethora of design templates, automation options, and useful tools.

If you want more than just an email marketing tool, GetResponse is your best option.

Free Plan includes:

  • Email marketing
  • Website builder + 5GB bandwidth
  • Connect a domain
  • List for up to 500 contacts
  • Landing pages
  • Signup and contacts forms

Pros

  1. Excellent customer support
  2. With free plan forever

Cons

  1. A list cannot be imported into the email
  2. No 2-factor authentication

Try GetResponse Now

3. MailerLite

MailerLite is the most user-friendly email software tool.

The best email marketing tool for beginners.

It makes creating email campaigns incredibly simple and efficient.

MailerLite

MailerLite is a low-cost and simple-to-use tool for sending out simple email broadcasts and creating simple email customization.

It has the best deliverability available, aside from ActiveCampaign and Constant Contact.

Everything you need to get started is included in MailerLite's free plan.

They still have the cheapest plan available if you pass the 1K limit option.

MailerLite is ideal for those looking for a low-maintenance, beginner-friendly email marketing tool that does the job well.

30-Day Free Trial Includes:

  • Access to premium features
  • Access to main features
  • Up to 1,000 subscribers
  • Send up to 12,000 emails per month
  • 24/7 customer support via email
  • Upgrade anytime

Pros

  1. Affordable
  2. Easy-to-use

Cons

  1. Limited templates
  2. Not for affiliated marketing

Try MailerLite Now

4. HubSpot

HubSpot provides free tools for everyone on your team and is completely free.

The best email marketing tool for B2B businesses.

It is more of a CRM with email marketing and automation capabilities.

HubSpot

HubSpot offers a WordPress plugin that allows you to send email campaigns directly from WordPress.

It combines everything that growing businesses need to deliver a world-class customer experience into a single platform.

HubSpot makes it simple and easy to capture leads with simple tools.

It does not have many advanced features, so it may not be suitable for large businesses.

HubSpot is appropriate for B2B and B2C businesses in a variety of industries, including retail, real estate, marketing, sales, construction, and accounting.

Platform Includes:

  • Marketing
  • Sales
  • Customer Service
  • CMS
  • Operations
  • Free Tools

Pros

  1. Has integrated CRM
  2. All-in-one tool

Cons

  1. Not ideal for large businesses
  2. Expensive

Try HubSpot Now

5. Constant Contact

Constant Contact is a low-cost and simple-to-use email marketing tool that allows you to build contact lists and nurture customer relationships.

The best email marketing software for small businesses.

It is a high-deliverability, e-commerce-focused email marketing solution.

Constant Contact

Constant Contact is a platform designed to assist small businesses with their email marketing efforts.

It provides a free trial, but the cheapest plan will cost you at least $20 per month after that.

Constant Contact also includes some of the advanced contact management features found in many CRMs.

It creates effective email marketing and other online marketing campaigns to meet your company's objectives.

To achieve your business objectives, you can use Constant Contact to create effective email marketing and other online marketing campaigns.

Core Plan Includes:

  • Customer list growth tools
  • Email Marketing
  • 300+ email templates
  • Store, organize and view contacts
  • Post to social media all at once
  • Real-time reporting
  • Award-winning live phone and chat support

Pros

  1. Intuitive UI
  2. Provides excellent security

Cons

  1. Inflexible templates
  2. Needs to contact CS to cancel services

Try Constant Contact Now

6. AWeber

AWeber is a well-known email marketing platform that has been used by professionals for many years.

The best marketing tool for integrating other software.

It allows you to create e-newsletters and autoresponder cycles.

AWeber

AWeber includes everything you need to get started building your email list, and sending and automating emails, among others.

It provides industry-leading capabilities for up to 500 subscribers at no cost and without time constraints.

AWeber provides a 30-day free trial to allow users to get a feel for the platform before committing to a subscription plan.

The free plan gives you access to all of the most essential email marketing features, such as unlimited segmentation, advanced automation, and more.

If you are looking for the best email marketing software that works well with other software, such as Lead Pages, then AWeber is a perfect choice.

Free Plan Includes:

  • Up to 500 email subscribers
  • Landing pages
  • Web push notifications
  • Drag and drop builder
  • Email templates
  • Sign up forms
  • Ecommerce

Pros

  1. Reliable
  2. Easy-to-use

Cons

  1. Limited automation workflows
  2. No A/B testing ability

Try AWeber Now

7. ConvertKit

ConvertKit is an email marketing software that enables online creators to make money through email marketing.

The best email marketing tool for content creators.

It is ideal for designers and small-business entrepreneurs.

ConvertKit

Nathan Barry created ConvertKit, which is designed primarily for bloggers and people who sell products through an online store.

It also provides customizable sign-up forms and landing pages to help increase the number of subscribers.

ConvertKit is the go-to marketing hub for creators, allowing you to easily grow and monetize your audience.

It is one of the fastest-growing email marketing companies due to its ease of use, automation, and other features.

If you are a professional blogger looking for the best email marketing tool, then ConvertKit is the best marketing platform for you.

Free Plan Includes:

  • Unlimited landing pages
  • Unlimited forms
  • Unlimited email sending
  • Audience tagging and segmentation
  • Sell digital products & subscriptions
  • Community support

Pros

  1. Powerful tool
  2. Easy-to-use

Cons

  1. Few contacts on the free tier
  2. No live chat support

Try ConvertKit Now

8. Drip

Drip has proven to be a very effective marketing automation tool for accelerating sales.

The best email marketing software for first-time users.

It caters to bloggers, automation marketing enthusiasts, and e-commerce industry players.

Drip

Drip's emphasis on e-commerce marketing has resulted in the development of an excellent email editor.

It primarily focuses on marketing automation for eCommerce businesses by providing e-store owners with a personalized experience.

The majority of its features are geared toward advanced functions, such as a visual automatic builder, and other features geared toward eCommerce businesses.

The customer service is excellent, and the automation has a better graphic interface than its competitors.

Drip's simple interface and drag-and-drop functionality make it an excellent choice for anyone who has never used an automation tool before.

14-day Free Trial Includes:

  • Full access to our email tools
  • Pre-built revenue-boosting automation
  • Unlimited forms
  • 90+ eCommerce integrations

Pros

  1. Visually stunning UI
  2. Includes advance functions

Cons

  1. Pretty expensive
  2. Limited number of integrations

Try  Drip Now

9. Sendinblue

Sendinblue is the most intelligent and user-friendly platform for growing businesses.

The best value for an all-in-one email marketing tool.

It offers unlimited contacts and 300 emails per day on its free plan.

Sendinblue

Sendinblue is capable of much more than just email marketing campaigns.

It is also one of the best tools for trigger-based and transactional emails.

Sendinblue values confidentiality and encrypts all connections between servers and customer emails.

It automates your marketing communications with simple, intuitive, and user-friendly tools.

If you are looking for the best value in all-in-one toll for your email campaigns, Sendinblue is the best option.

Premium Plan Includes:

  • Marketing Automation
  • Facebook ads
  • Landing pages
  • Multi-user access
  • Telephone Support

Pros

  1. Flexible plans
  2. Easy-to-setup

Cons

  1. Not ideal for large businesses
  2. Limited free plan functions

Try Sendinblue Now

10. Omnisend

Omnisend is a multichannel email marketing automation tool that assists e-commerce businesses in increasing sales.

The best email marketing tool for eCommerce.

It offers email support 24 hours a day, seven days a week.

Omnisend

Omnisend has a clean, modern, and simple design that makes it easy for new users to navigate the software.

It works seamlessly with all major e-commerce platforms.

Omnisend also offers a number of features designed to assist businesses in increasing sales and conversions.

It has excellent email marketing software that enables your marketing team to create stunning newsletters.

If you have an online store, Omnisend is an excellent choice because of its focused e-Commerce functionality.

Free Plan Includes:

  • Professional Looking Email Templates
  • Pre-built Automation & Workflows
  • Popups & Signup Forms
  • Segmentation & Customer Analytics
  • Sales & Performance Reports
  • A/B Testing
  • Customer Support Via Email
  • Reach up to 250 contacts
  • 500 emails/month
  • Up to 60 SMS
  • Up to 500 Web Push

Pros

  1. Sleek and clean UI
  2. Great for online store

Cons

  1. Limited email designs
  2. Expensive

Try Omnisend Now

Conclusions

Email is the best way to reach out to customers.

This tried-and-true marketing tool is still one of the most effective ways to communicate your message.

Which email marketing software is the best?

To get the best email marketing software that perfectly suits your business, you should first determine a lot of factors.

Determine the type of email you want to send and choose your must-have features.

Then that will be the best time to choose the perfect plan for you.

If you don't have the proper tool to handle your email marketing, you won't be able to reach your subscribers and increase sales.

Nonetheless, email should remain at the heart of your direct marketing efforts.

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