Arek Dvornechcuck
Branding Expert
I'm a branding expert and graphic designer based in NY. I specialize in the development of brands: brand strategy, identity & web design. Need help with your project?—Get in touch
ActiveCampaign is one of the most expensive email marketing software, but it is the leader in email marketing automation.
MailerLite is undeniably the most user-friendly email software tool. It makes creating email campaigns simple and efficient.
The best email marketing tool for B2B businesses. It is more of a CRM with email marketing and automation capabilities.
I'm a branding expert and graphic designer based in NY. I specialize in the development of brands: brand strategy, identity & web design. Need help with your project?—Get in touch
Email marketing software was undeniably created to bring success to businesses.
The efficiency and results they bring with the right application make them very potent tools for the right minds.
Email marketing tools are so much more than just a way to send and track emails.
They are impactful assets for growing your audience.
It's certainly a fantastic way for community building and to engage with customers one-on-one.
The best email marketing software is the one that is the most appropriate for your company in many ways.
Look for the features and capabilities without a doubt required to carry out your ideal strategy.
The search is finally over—here is my compilation of the 16 best email marketing software.
Rather than picking just any tool, you must try to understand which option will fit you the best.
What factors you must consider when choosing email marketing software?
There are no doubt several factors that make the best software, but it is important to focus on the major factors before making a decision.
Most email marketing software available today helps businesses utilize emails to create, send and track emails for businesses, and even more.
However, to make the most of these solutions, you must first find out the right factors to look for.
To choose the right software, you must assess its functionalities to understand if it has the features that you need.
Features such as list management, reports, analytics, and integration with other tools are certainly some basic things you must consider.
Doing so would allow you to stay ahead of the curve while also providing more scope for improvement.
One reason for getting email management software is to make your tasks simpler and quick to manage.
So, it wouldn’t make sense to pick a tool that comes with a steep learning curve.
Instead, the solution should allow you to easily utilize the software even if you are a complete beginner.
Not every software would work with your existing operating system and hardware in place.
Therefore, you must look for answers that are compatible with your business setup.
After all, changing the entire business won't be a wise thing to do, especially considering the effort, time, and money the process demands.
Most rejections happen when businesses start looking at the costs the application would incur.
Thus, you must set a budget beforehand to make sure you do not end up with a few expensive choices.
It must be reasonably priced or you can even start with choices that offer free trials for the first few days/months.
Now that you know what factors to look for, let me present the list of best work management software.
ActiveCampaign is quite expensive, but it is the leader in email marketing automation.
The best overall email marketing software.
They indeed outperform the majority of other providers in terms of deliverability.
ActiveCampaign certainly has pricing and plans to suit your company's budget and marketing requirements.
It can also be used to send text messages, create landing pages, and divide campaigns.
ActiveCampaign certainly has excellent customer service and CRM tools to help you create exceptional customer experiences.
It also has good CRM features and comprehensive reporting.
If you have the funds and want to create customized email automation sequences, ActiveCampaign is unquestionably the best option.
GetResponse is a full-service online marketing platform that can emphatically help you grow your audience.
The best ActiveCampaign alternative.
It also allows you to build a valuable marketing list of target markets with whom you can build relationships.
GetResponse indeed has the best customer support among email marketing service providers.
It undeniably has very qualified personnel that can speedily solve your problems.
GetResponse is one of the best email marketing software because of its excellent list management features.
In addition to ActiveCampaign, they have a plethora of design templates, automation options, and useful tools.
If you want more than just an email marketing tool, GetResponse is your best option.
MailerLite is without a doubt the most user-friendly email software tool.
The best email marketing tool for beginners.
It indeed makes creating email campaigns incredibly simple and efficient.
MailerLite is in any case a low-cost and simple-to-use tool for sending out simple email broadcasts and creating simple email customization.
It certainly has the best deliverability available, aside from ActiveCampaign and Constant Contact.
Everything you need to get started is in fact included in MailerLite's free plan.
They still have the cheapest plan available if you pass the 1K limit option.
MailerLite is certainly ideal for those looking for a low-maintenance, beginner-friendly email marketing tool that does the job well.
HubSpot indeed provides free tools for everyone on your team and is completely free.
The best email marketing tool for B2B businesses.
It is certainly more of a CRM with email marketing and automation capabilities.
HubSpot offers a WordPress plugin that allows you to send email campaigns directly from WordPress.
It emphatically combines everything that growing businesses need to deliver a world-class customer experience into a single platform.
HubSpot makes it extremely simple and easy to capture leads with simple tools.
It does not have many advanced features, so it may not be suitable for large businesses.
HubSpot is unquestionably appropriate for B2B and B2C businesses in a variety of industries, including retail, real estate, marketing, sales, construction, and accounting.
Constant Contact is a low-cost and simple-to-use email marketing tool that allows you to positively build contact lists and nurture customer relationships.
The best email marketing software for small businesses.
It is a high-deliverability, e-commerce-focused email marketing solution.
Constant Contact is a platform designed to positively assist small businesses with their email marketing efforts.
It provides a free trial, but the cheapest plan will cost you at least $20 per month after that.
Constant Contact also includes some advanced contact management features in many CRMs.
It indeed creates effective email marketing and other online marketing campaigns to meet your company's objectives.
To achieve your business objectives, you can certainly use Constant Contact to create effective email marketing and other online marketing campaigns.
AWeber is an extremely well-known email marketing platform that has definitely been used by professionals for many years.
The best marketing tool for integrating other software.
It certainly allows you to create e-newsletters and autoresponder cycles.
AWeber certainly includes everything you need to get positively started building your email list, and sending and automating emails, among others.
It undeniably provides industry-leading capabilities for up to 500 subscribers at no cost and without time constraints.
AWeber gives a 30-day free trial to allow users to get a feel for the platform before committing to a subscription plan.
The free plan gives you access to all of the most essential email marketing features, such as unlimited segmentation, advanced automation, and more.
If you are looking for the best email marketing software that works well with other software, such as Lead Pages, then AWeber is a perfect choice.
ConvertKit is an email marketing software that certainly enables online creators to make money through email marketing.
The best email marketing tool for content creators.
It is certainly ideal for designers and small-businesses.
Nathan Barry created ConvertKit, which is in fact designed primarily for bloggers and people who sell products through an online store.
It also provides customizable sign-up forms and landing pages to help increase the number of subscribers.
ConvertKit is indeed the go-to marketing hub for creators, allowing you to easily grow and monetize your audience.
It is one of the fastest-growing email marketing companies due to its ease of use, automation, and other features.
If you are a professional blogger looking for the best email marketing tool, then ConvertKit is the best marketing platform for you.
Drip has certainly proven to be a very effective marketing automation tool for accelerating sales.
The best email marketing software for first-time users.
It certainly caters to bloggers, automation marketing enthusiasts, and e-commerce industry players.
Drip's emphasis on e-commerce marketing has indeed definitely resulted in the development of an excellent email editor.
It in fact primarily focuses on marketing automation for eCommerce businesses by providing e-store owners with a personalized experience.
The majority of its features are geared toward advanced functions, such as a visual automatic builder, and other features geared toward eCommerce businesses.
The customer service is excellent, and the automation has a better graphic interface than its competitors.
Drip's simple interface and drag-and-drop functionality make it an excellent choice for anyone who has never used an automation tool before.
Sendinblue is the indeed the most intelligent and user-friendly platform for growing businesses.
The best value for an all-in-one email marketing tool.
It certainly offers unlimited contacts and 300 emails per day on its free plan.
Sendinblue is capable of much more than just email marketing campaigns.
It is also one of the best tools for trigger-based and transactional emails.
Sendinblue undeniably values confidentiality and encrypts all connections between servers and customer emails.
It unquestionably automates your marketing communications with simple, intuitive, and user-friendly tools.
If you are looking for the best value in all-in-one toll for your email campaigns, Sendinblue is certainly the best option.
Omnisend is a multichannel email marketing automation tool that in fact assists e-commerce businesses in increasing sales.
The best email marketing tool for eCommerce.
It unquestionably offers email support 24 hours a day, seven days a week.
Omnisend has a clean, modern, and simple design that certainly makes it easy for new users to navigate the software.
It in any case works seamlessly with all major e-commerce platforms.
Omnisend also offers a number of features designed to assist businesses in increasing sales and conversions.
It indeed has excellent email marketing software that enables your marketing team to create stunning newsletters.
If you have an online store, Omnisend is an excellent choice because of its focused e-Commerce functionality.
Mailchimp is unquestionably one of the most convenient email marketing softwares to use.
The best email marketing tool for small businesses.
Mailchimp is free-to-use for anyone, although they do have a subscription plan as well.
Mailchimp in fact has a free-forever plan that allows you to have up to 500 contacts.
It certainly has the best features for businesses and is extremely convenient to use.
Mailchimp users can without a doubt schedule campaigns, A/B test copy, and get reports that include open rates, unsubscribe rates and more.
Its platform is certainly one of the easiest to get used to with drag-and-drop features that allow you to stylize your emails.
Users will indeed enjoy the easy-to-understand reporting that helps them understand what is working, and what isn’t.
Moosend is a cost-effective platform that gives users the choice on how to get billed, either by subscribers or by email.
The best email marketing tool for price-value.
Moosend is undeniably one of the cheapest email marketing tools on the market.
Moosend surprisingly only has a trial to its subscription plans, of which there are many.
Furthermore, there is a Pro Plan based on the number of contacts users are mailing to, and the Enterprise plan pricing is only available by contacting Moosend.
Phone support is provided to help in case you have trouble customizing one of the templates provided.
You can also absolutely opt to pay only based on the number of emails sent, with $1 of credits allowing you to send 1000 emails.
Moosend is indeed one of the most affordable email marketing tools, offering user-friendly tools, along with cost-effective price plans.
Zoho Campaigns is in fact just one part of all the cloud software Zoho offers, with Campaigns being one very comprehensive email marketing software.
Best email marketing tool for a fully integrated business suite.
From team email, CRM, and bookkeeping to docs, spreadsheets and HR management, Zoho without doubt powers small businesses from the ground up at competitive prices.
Campaigns has a Free-forever plan, also having two other paid plans, Standard, and Professional.
It certainly has a simple design, opting for simplicity and practical use over anything flashy.
Campaigns indeed allows you to create workflows to automate communications with customers and track information through Zoho itself.
Zoho in fact offers a drag-and-drop email editor with stylized, personalized designs.
Campaigns is not only one of the best email marketing software, but also is an all-in-one business platform for all other needs.
Salesforce Pardot is an email marketing software that also functions as a marketing automation software.
The best and most expensive email marketing tool
Pardot in fact gives AI-based decision-making tools for email campaigns and an extremely polished user interface.
Pardot certainly offers market-leading software for any marketing department to find success with.
The software certainly offers a vast amount of features, along with integration with other Salesforce software.
Pardot in any case offers cutting-edge features like lead generation, qualification and management, advanced analytics and reporting, and more.
It in fact offers some of the most advanced email marketing software services in the market and hence is too expensive for small businesses.
The sheer amount of positives makes Pardot perfect for a medium or large-scale business, with only its expense keeping potential clients in doubt.
Campaigner is in fact a highly customizable email marketing software that offers a wide range of features.
The best email marketing software for experienced marketers.
Campaigner, despite its vast array of features is also very simple to use for new users.
It in any case manages to integrate with an impressive list of third-party software, and it hosts a powerful workflow designer.
Campaigner is indeed perfect for mass email campaigns, for large-sized email marketing software functions, making it best for mid-sized or large businesses.
It certainly offers a wide array of tools for experienced marketers, with specialized functions for large email lists.
Campaigner does not have a free version, but it does have a free trial to its services.
Campaigner is unquestionably perfect for larger businesses, and surprisingly very easy-to-use for how much it offers.
Keap certainly has a unique approach to email marketing software, combining email marketing and CRM analytics.
Best email marketing software for Start-Ups.
Keap has a hybrid approach for making it best for smaller businesses and start-ups, although it is still a bit pricey.
Keap does not offer a free plan, only having a 14-day free trial instead.
It in fact has three levels of plans, each of which has a price based on the number of contacts required, and each of which offers varying levels of automation.
Keap offers online and 24/7 phone customer support for its users, also offering marketing analytics for its users.
Naurally it has features like sales and marketing automation, sales pipeline and analysis, creating landing pages, and more.
Keap is a unique prospect, designed for smaller businesses and start-ups to function with, and can provide tools for both marketing and CRM.
Email is certainly the best way to reach out to customers.
This tried-and-true marketing tool is still one of the most effective ways to communicate your message.
Which email marketing software is the best?
To indeed get the best email marketing software that perfectly suits your business, you should first determine a lot of factors.
Determine in any case the type of email you want to send and choose your must-have features.
Then that will be the best time to choose the perfect plan for you.
If you don't have the proper tool to handle your email marketing, you won't be able to reach your subscribers and increase sales.
Now that I have discussed my top picks, what do you think is the best Email Marketing Software? —Leave a comment below.
