Arek Dvornechcuck
Branding Expert
I'm a branding expert and graphic designer based in NY. I specialize in the development of brands: brand strategy, identity & web design. Need help with your project?—Get in touch
I'm a branding expert and graphic designer based in NY. I specialize in the development of brands: brand strategy, identity & web design. Need help with your project?—Get in touch
Since social media has over 3.6 billion users as of January this year, marketers and entrepreneurs make use of the platform to gain brand engagement.
They use different marketing strategies and materials just to attract the attention of their audience, and that’s why the use of infographics has become popular.
Using an infographic is definitely better than using plain texts since it shows data and information in a more creative and easier-to-understand way.
What is the best infographic maker to use in 2022?
Do you know that nearly half of the marketers who participated in a survey said that creative graphics, such as infographics, perform the best in terms of engagement?
Yes, that’s right, that’s why creating visually appealing infographics can give your business the chance to be recognized by many social media users.
However, not all marketers and entrepreneurs have prior knowledge and skills in design, which is why it might be challenging for them to create one.
Fortunately, there are a lot of infographic makers available online that you can use to create professional-looking graphics, even if you’re a beginner.
Some of the best examples of free online infographic software are Adobe Creative Cloud Express and Canva.
This software is both easy to use and the templates it provides are highly customizable.
They are also considered the most popular infographic makers since they are widely used by most social media marketers and business owners.
Additionally, if you’re looking for an ideal video infographic maker, Biteable would be a great choice.In fact, it is also used by some of the most famous companies, such as Amazon, Microsoft, Google, Disney, and the BBC.
And to give you a wider option to choose from, let’s proceed with my list of the 10 best free and paid infographic makers in 2022.
You can also check out my other article where I featured best Canva templates every brand needs.
Because social media is a great way to increase brand engagement, I included Adobe CC Express, which is the best infographic maker for Instagram, Facebook, and other platforms.
The best overall infographic maker for social media.
The Adobe Creative Cloud Express, formerly known as Adobe Spark, is an ideal tool if you want to create infographics easily.
If you want to try the software first, don't worry because Adobe CC Express provides a 3-month free trial that allows you to explore its capabilities.
However, although it offers a basic free plan, it is better to buy a subscription for you to have access to its advanced features.
This infographic software is ideal for both professionals and beginners since it has a drag-and-drop feature that is very easy to learn and use.
The Creative Cloud Express provides you with thousands of customizable infographic templates.
You can freely add your own background, change the text, add an image, introduce an icon, and include your own logo.
So, if you want the best infographic maker for various social media platforms, you should try Adobe CC Express.
Payment Options: Free or subscriptions
Price: Free or from £10.10/month
Free Trial: 3 months
Try Adobe Creative Cloud Express now
For those marketers that are looking for the best infographic maker that you can use for free, then Canva is definitely the one that you need.
The most popular and free infographic maker in 2022 will be
Regardless of whether you’re a designer or not, this infographic app is a great option since it is an easy-to-use tool.
Canva features a dedicated free infographic maker with over a hundred design elements and fonts.
However, if you want to take your social media graphics to the next level, you can buy premium design elements for just $1.
With built-in comments and real-time communication, Canva is a fantastic tool for teams across the globe.
This is a beginner-friendly tool since it includes a huge library of ready-to-use infographic templates.
Moreover, Canva is also downloadable on iPads, iPhones, and Android phones, so you can create your graphics anywhere you want.
So if you want to try the most popular infographic software today, Canva is definitely a great choice.
Payment Options: Free or subscriptions
Price: Free or from £10.10/month
Free Trial: 3 months
Venngage is another ideal infographic app that is widely used by social media marketing experts today.
The best collection of ready-to-use templates.
It offers over 7,500+ creative templates that are professionally designed for everyone, especially for people that don’t have prior design skills.
Using Venngage, you can now create infographics for brand building, improving social media marketing, visualizing marketing processes, and more.
When it comes to functionality, the Venngage business account offers a lot more than a premium account does.
This includes font upload and the option to export in Powerpoint and even interactive PDF.
However, the difference in price between the business account and the premium account is significant.
With that said, there's a great free plan and a premium subscription that has all the tools you need to create stunning infographics.
Payment Options: Free or subscriptions
Price: Free or from £10.10/month
Free Trial: 3 months
Infogram is an amazing business infographic maker that allows you to easily create interactive data visualizations with more than 200 customizable templates.
The best infographic maker for businesses.
With the use of this online tool, you can now create stunning infographics that can boost your visitors' engagement with your business
In addition to a wide range of graphs, charts, and maps, you can also add images and videos to make your infographics stand out.
Excel-like software is used to enter and change the data that makes up the infographic, which is shown in your design.
The software will also automatically change the look of the infographic to show your facts in the best possible way.
By the time that you’re already satisfied with the design, you can proceed to publish your infographic on the Infogram website, and you can also share it through social media.
So if you want to create infographics with ease, collaborate with your team in real time, and share them online, the Infogram is a must-have.
Payment Options: Free or subscriptions
Price: Free or from $19/month
Free Trial: Free version
Do you want to level-up your content marketing using professionally designed infographic templates? Then check out this Snappa.
The best browser-based infographic maker.
This tool has highly-customizable and free infographic templates that can help you get more links, shares, and engagement.
One of the best things about Snappa is that it has over 5 million high-resolution stock photos that you can use for free.
The best background images are now free, so you don't have to search for them in multiple stock libraries and you also don't have to pay for the best ones anymore.
You can now create the ideal infographic that you’ve needed with over 200 font choices, 100,000+ vectors and shapes, and photo effects.
Additionally, Snappa also allows you to share your infographics on Facebook, Twitter, Instagram, and other popular social media platforms without leaving the app.
Payment Options: Free or subscriptions
Price: Free or from $10/month
Free Trial: Free version
Do you know that there is an available infographic maker that is designed for beginners and non-designers?
The best entry-level infographic maker to use is
Piktochart is a must-have tool for marketing experts since it provides free, customizable infographic templates.
It is the most intuitive and affordable way to tell visual stories using not just infographics but also reports, presentations, and prints.
With Piktochart's brand assets feature, your content will always be in line with your company.
You can just drag your logo or a screenshot of your website to get the colors for your infographic design.
You can also use the fonts from your company, which will just take three clicks to do that.
Adding your own color palette and fonts to this infographic software will make it easy for you or your team to use them on any new project.
So if you don’t have any prior experience in designing and you still want to make eye-catching infographics for social media, Piktochart can do the job for you.
Payment Options: Free or subscriptions
Price: Free or from $24.17/month
Free Trial: Free version
DesignCap has thousands of professionally designed templates that help you easily create infographics, presentations, social media graphics, and more.
The best infographic maker for students.
It is one of the best online infographics makers and allows you to create your desired design in just three easy steps.
All you need to do is to choose a template, customize it with simple yet powerful editing tools, and lastly, save your design to your computer or share it online.
Its users are satisfied with how the DesignCap works, and they view this tool as a highly recommended infographic maker today.
There are a lot of templates to choose from on this website, but you'll have to pay for some of them if you want your design to look even more attractive.
Additionally, it offers eye-catching icons, illustrations, stock photos, and other design elements to spice up your infographics.
However, upgrading to the basic account, which costs $4.99 per month, gives you limitless templates and high-resolution png and pdf exports.
So if you’re looking for the best free infographic software for students like you, DesignCap is definitely a must-try.
Payment Options: Free or subscriptions
Price: Free or from $4.99/month
Free Trial: Free version
If you want the best web-based infographic maker that can help you speak visually as a social media marketer, then you must try using Visme.
The best infographic maker for pre-made assets.
Visme allows beginners and non-designers to create professional-looking infographics in just a matter of minutes.
It includes over a hundred fonts, thousands of quality icons, and millions of free images that you can use in creating your design.
This infographic app also gives you the option of uploading your own photos and videos, as well as including a voiceover if you want to.
Unlike the other tools on this list, Visme allows users to create an infographic in minutes using a library of pre-made resources.
This enables even non-designers to graphically display their data in the most creative way possible.
Lastly, Visme also allows users to build dynamic and animated infographics, making their statistics and figures more effective than ever.
Payment Options: Free or subscriptions
Price: Free or from $15/month
Free Trial: Free version
If you want your business visualizations to stand out from the crowd, using Biteable will be an ideal choice since it is the best instant video infographic maker.
The best infographic video maker for marketing.
To make it easier for people to use video infographics to their full potential, this app has a lot of different designs and pre-made scenes to offer.
In fact, this infographic tool is widely used by famous companies like Amazon, Microsoft, Google, Disney, and the BBC.
It has a lot of beautiful templates and animations that you can use even if you don't have a lot of experience.
When you use Biteable, you can choose from a huge library of soundtracks that you can use to make your infographics even more interesting.
This infographic generator’s free plan lets you make videos and send them to social media or put them on your website.
The only thing that isn't good about the free plan is that each video made with Biteable has a watermarked logo.
However, you have the choice to buy the ultimate plan ($49/month), which will allow you to put your own watermark and branding on your images.
So if you want to create stunning video infographics with ease, Biteable is definitely the perfect infographic maker for you.
Payment Options: Free or subscriptions
Price: Free or from $19/month
Free Trial: Free version
If you want a reliable and highly trusted infographic tool that is best for digital visual collaboration, then Mural might be the one you need.
The best infographic maker for collaboration.
It was originally designed to serve as a project management software, but it can also be used to create effective infographics.
Using the Windows app, users may share sticky note remarks with team members and express ideas using smart inking.
Mural may be the ideal infographic maker for your team if you need to collaborate and exchange data in a visually appealing way.
It is the best space for your team to collaborate visually and problem-solve faster with an easy-to-use digital canvas.
So if you’re looking for the best infographic software for creating attractive and eye-catching infographics with your team, look no further than Mural.
Payment Options: Free or subscriptions
Price: Free or from $12/month
Free Trial: 30 days
Since infographics are one of the most effective materials that can be used for social media marketing, it is important for you to have the best possible tools.
Although you can always start designing your infographics from scratch, it is better to work smarter and not harder.
What is the best way to create an infographic?
Especially for creatives, non-designers, and beginners, using an infographic tool is such a wise choice, especially if you don’t have prior design skills.
If you want to create stunning graphics but you don’t have any idea how to start, using an infographic maker will be helpful.
Infographic applications allow their users to create visually appealing graphics using ready-to-use templates that are also highly customizable.
If you’re looking for the best free infographic maker today, choosing between Creative Cloud Express and Canva will be an excellent choice.
However, if you’re a beginner who is looking for an entry-level infographic tool, then Piktochart and DesignCap are must-tries.
On the other hand, for those entrepreneurs, Infogram is your best pick since it is the most suitable business infographic maker.
Take note that all the infographic makers on this list are all accessible online and some of them are even downloadable to your iPads and smartphones.
And now that I’m done giving my favorite graphics tool, which do you think is the best free infographic maker in 2022?—Leave a comment below.
