10 Best Trends in Logo Design for 2022

Arek Dvornechuck — Branding Expert.
Arek Dvornechcuck
Branding Expert

I'm a branding expert and graphic designer based in NY. I specialize in the development of brands: brand strategy, identity & web design. Need help with your project?—Get in touch

10 Best  Trends in Logo Design

  1. Gradients—modern logo
  2. Geometric—multidimensional
  3. Animated Logos—online logo
  4. Hand-Drawn—authentic-feel logo
  5. Bright Candy-Style—colorful logo
  6. Simple and Clean—minimalistic
  7. White Space—versatile logo
  8. Cartoon—friendly-looking logo
  9. Retro Rubber—trendy logo
  10. Blurred—eye-catching logo
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Last updated:
April 30, 2022

If you are looking for the best new trends in logo design—Check out this compilation I created  just for you.

Logo surrounds you everywhere and if you look around right now, you surely will see various types of logos.

New approaches to logo design evolve with each passing year.

However, as we approach 2022, we're all ready to face the future with a fresh perspective and open eyes.

What are the best trends in logo designs for 2022?

Obviously, not all logo options bring the same efficiency.

Whether you're launching a new business or revamping an old brand, keep in mind that your logo is one of your most recognizable assets, so it’s important to get it right.

Logo Trends

To succeed in business, you need to be not only seen but also remembered.

Logo design may come as a minimal detail, at the sight of which a person pops up a holistic image of the company.

Without any further ado, here are the top logo design trends to follow in 2022.

10 Best  Trends in Logo Design

  1. Gradients—best for modern logo
  2. Geometric Patterns—best for multidimensional logo
  3. Animated Logos—best for online business logo
  4. Hand-Drawn—best for authentic-feeling logo
  5. Bright Candy-Style—best for colorful logo
  6. Simple and Clean—best for minimalistic logo
  7. White Space—best for super-versatile logo
  8. Cartoon—best for friendly-looking logo
  9. Retro Rubber Hose—best for trendy logo
  10. Blurred—best for eye-catching logo

1. Gradients

When one color isn’t enough, Gradients are one of the best options.

Gradients is the best trend for modern logo designs.

They allow designers to turn simple logos into more complex visual designs.


The seamless transitions from one color to another or different shades of the same color make the logo more dynamic and mesmerizing.

Combining bright, vivid colors to create stunning palettes has recently been one of the most prominent ways that Gradients have been used in logo design.

The palettes might portray natural phenomena like a sunset.

It also helps generate a futuristic, dreamlike style that speaks of uniqueness and innovation, depending on the objective.

So, if you're looking for the best trend in logo design for symbols, Gradients is the best option.

Try Gradients Logo Designs Now

2. Geometric Patterns

In logo design, Geometric Patterns logos are becoming more popular.

Geometric Pattern is the best multidimensional style trends for logo design.

They are really easy to recall since they're straightforward, modern, and unique.

Geometric Patterns

When creating a Geometric Logo, keep in mind that it should be made up of only one shape with a good mix of negative and filled space.

Squares and rectangles have a sturdy, stable feel about them.

A circular or oval logo, on the other hand, might offer a brand an unrestricted, timeless appeal.

Experimenting with different thicknesses, textures, colors, and spacing can result in surprising and unusual layouts.

So, if you're looking for the best trend in logo design with variety of shapes, Geometric Patterns is the perfect choice.

Try Geometric Pattens Logo Designs Now

3. Animated Logo

Animated Logos aren't new, but today's designers are making them more complicated, intriguing, and engaging.

Animated logos are the best trend in logo design for online websites.

They are blending 2D and 3D animation in logos, as well as complicated designs with various moving sections.

Animated Logo

Animated logos have always been popular, but with new technology at their disposal, designers are pushing the edge.

They have been experimenting with details and creating more sophisticated and artistic animations.

These intricate logo animations are meant to transport the viewer on a journey.

These Animated Logos also did a great job in telling a good story to its viewers.

So, if you're looking for the best trend in logo design to use for your online stores, Animated Logos are the best choice for you.

Try Animated Logo Design Now

4. Hand-Drawn

In the digital world, Hand-Drawn logo design styles are becoming increasingly prominent despite their DIY nature.

Hand-drawn is the best trend in logo design with authentic feel.

It helps your brand appear more personable and approachable.


A Hand-Drawn logo, like a signature, gives the impression that someone from the company took the time to manually inscribe a product or piece of branding.

Small business owners are usually looking for simple designs that may be tailored to their specific needs.

They no longer want logos with a lot of details, Hand-Drawn logos are now on trend.

They want something personal and elegant that makes their brand stand out.

So, if you're looking for the best trend in logo design with authenticity, undoubtedly Hand-Drawn is the right fit for you.

Try Hand-Drawn Logo Design Now

5. Bright Candy-Style

The Candy Color Style itself seems to be one of the graphic trends in 2022 for digital arts and logos.

Bright Candy-Style is the best trend in logo design if you want a colorful style of branding.

Color is still the best way to stand out and attract attention of the customers.

Bright Candy-Style

With Bright Candy-Style, you get awesome and bold logos that delight the eye and affect the consumer's consciousness magnetically.

When the designer wants to draw attention, bright and candy style colors  are also used.

The perfect Bright Candy Style logo is bright, vibrant, and conveys a sense of joy.

This happy and enticing logo is bright and vibrant.

So, if you're looking for the best colorful and playful trend logo design for your brand, Bright Candy-Style is the best option.

Try Bright Candy-Style Logo Design Now

6. Simple and Clean

Customers can quickly read and remember a company name with a Simple and Clean brand logo.

Simple and Clean is the best design for minimalistic logo.

Simple and beautiful logo helps your branding stand out from the crowd.

Simple and Clean

Simple and Clean typefaces that are easy to read across a wide range of devices and screen sizes are becoming increasingly popular.

With a bespoke clean and simple logo, you can show off your brand's personality.

Minimalism is a timeless design trend that has been around for a long time.

Simple and Clean logo design has been utilized frequently by luxury apparel firms and high-end stores.

So, if you're looking for the best simple trend in logo design for your brand, Simple and Clean logo is the perfect one.

Try Simple and Clean Logo Design Now

7. White Space

Negative space, often known as White Space, is typically just empty space in your logo.

White Space is a super-versatile trend in logo designs.

This type of logo is quite versatile, which is why it appeals to so many businesses.

White Space

That White Space may be used for a variety of purposes, including creating a "setting" for your logo's focal point.

It also helps in balancing its composition to keep it from being cluttered.

If you need to change design, a logo with configurable white space makes it simple to adapt to varied needs.

White space can aid in the creation of a funny and appealing logo that can get customer attention.

So, if you're looking for a super-flexible trend for logo design  for, White Space is a professional choice.

Try White Space Logo Design Now

8. Cartoon

If you are looking for a playful and nostalgic quality design, Cartoon logo can do the trick for you.

Cartoon is the best trend in logo design that is friendly-looking and attractive.

This trend is gaining appeal in branding design as a complement to our nostalgic obsession.


Mascots and original cartoon characters are increasingly being used in logo designs by more companies.

Cartoons are no longer thought to appeal to a younger audience. Despite its childlike appearance, many people are drawn to this logo design trend.

These will surely catch the attention of kids and kids at heart.

So, if you're looking for the best trend logo design with good vibes, Cartoon Logo is the best pick.

Try Cartoon Logos Now

9. Retro Rubber Hoses

Logo in Retro Rubber Hoses could often be seen in those animated pictures for children.

Logos in Retro Rubber Hoses is the best traditional but trendy logo designs.

This design is becoming more and more popular for creating business logos.

Retro Rubber Hose

The Rubber Hose Logos of 2022 are bright and colorful, in contrast to the black and white cartoons of the past.

Designers can add brand color palettes and make this style appear fresh and modern by presenting these characters in color.

They're almost entirely non-human characters, which gives them a whimsical and enjoyable feel.

Retro aesthetics of this format brings a sense of the connection of times and also gives a sense of joy and comfort.

So, if you're looking for the best trend logo design with old and modern twist, Rubber Hose is the best option.

Try Logo in Retro Rubber Hose Now

10. Blurred Logo

Another variant of the logo design trends that will be at the top in 2022 is the design of Blurred Lines.

Blurred logo is the best eye-catching trend in logo design.

These inscriptions can be clearly read but they will be written in an original, blurry font.

Blurred Logo

Most modern designers prefer to play with blur effects in their logos.

This Blurred Logo style will allow you to appreciate the smoothness and mobility of their designs.

Rather than focusing exclusively on legibility, experiment with blur effects to enhance fluidity and movement.

Adding a blur effect to your logo is both captivating and memorable, and it also allows you to incorporate animation.

So, if you're looking for the best trend in logo design to catch your client's attention, Blurred Logos are excellent options.

Try Blurred Logo Design Now


After looking at the best logo trends for 2022, you might be wondering whether you should follow trends or stick to what you’ve got.

The company's logo strengthens your reputation and makes your brand recognizable.

What type of logos are trending in 2022?

Logo design may come as a minimal detail, at the sight of which a person pops up a holistic image of the company.

You shouldn’t be hesitant to embrace change because the world is continuously changing.

Successful brands are simultaneously striving for freshness, timelessness, and originality.

We recommend designers to tread lightly when it comes to logo design trends.

Rather encourage them to discover distinctive and unique ways of communicating a visual statement.

A branding that will not only stand out from the rest, but also remain relevant over time.

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