If you are looking for a great marketing book to enhance your marketing prowess, then check out my top 10 books for marketers in 2022.
Undoubtedly, marketing is time-consuming; marketers are typically busy individuals.
However, regardless of how busy we might be as marketers, it is unwise to sideline the importance of continuous learning.
Even the most talented marketers do not relyon their natural intuition, but rather proven techniques and processes that make marketing work.
What are the best marketing books to read in 2022?
Of course, there are countless marketing books out there but certainly not all of them are worth your time.
That's why I've put together a list of 10 top books on marketing—read any of them and you won't be disappointed.
While some are new with up-to-date information, some are older classics, they all offer timeless insights about psychology and human behavior.
I have based this list solely on content and the value offered—these books often have best reviews and are authored by foremost marketing experts.
Pick up any of the book from my list and it will help you learn from the best marketers of our times, so that you can and develop a better marketing strategy and run a successful marketing campaign in 2022.
Having said that, below is my review of the top 10 books every marketer should read.
“Made To Stick” is an another must-read book for digital marketers where the authors tackled the primary reasons why ideas don’t thrive, helping you come up with practical solutions to improve your marketing campaigns.
Learn how to craft an influential and memorable marketing message.
Chip Heath & Dan Heath explored various reasons why most marketing ideas die while only a few succeed, showing you ways to prevent your ideas from going unnoticed.
“Made To Stick” with help you understand the dynamism of business ideas, what makes them noticeable, understandable, remembered, catered to, and acted upon.
The authors examine the essential factors for efficient marketing and the best methods to execute your ideas and gain the most traction.
This indispensable book concludes that ideas that stick have six (6) common traits and how to implement them into your marketing strategy.
This is an eye-opening and a bit provocative book that analyzes the principles of ideas that work and how you can apply such principles to your own ideas.
You'll learn how to keep your communication simple and how to be clever when coming up with your marketing message.
In "The influencer Code," Amanda Russell explores the concept of influence and trust and how it is crucial to developing effective digital marketing strategies.
An essential book if you wan to become an influential digital marketer.
The author describes how she began recording success in her marketing campaign, explaining how to shift your focus from transactions to building relationships with your prospects and it is so important.
“The Influencer Code” is an essential resource for anyone who wants to leverage the power of influencer marketing to scale and ultimately grow their brand.
Influencer marketing is rapidly gaining recognition amongst business owners due to its powerful strategies and tactics.
In this book, Amanda comprehensively outlined the dynamics of influencer marketing, helping you to identify the best ways to use influencers to your advantage (and how to work with them).
The author reveals how you can get your influencer marketing right, by using factors to identify an influencer that suits your business best and can help you achieve your goals as quickly as possible.
You will also learn how to research, approach, and hire influencers, legally integrating them into your campaigns to help you achieve your marketing goals.
In "Growth Hacker Marketing", Ryan Holiday has comprehensively explained how you can use growth hacking to your advantage for optimal success.
Apply growth hacking to reach users and market your businesses.
This book is the go-to guide for persons who have decided to leave the traditional way of marketing, ready to explore a better, trackable, testable, and scalable advertising method.
Growth Hacker Marketing will help you identify, measure, and test growth opportunities, helping your business succeed via viral growth engine.
The author explain how branding like Instagram, Dropbox, Snapchat or Airbnb were able to grow their business without spending money on traditional advertising, press releases, TV commercials or billboards.
Ryan explains his new rules for marketing—ones that became a marketing classic in Silicon Valley and around the world.
This new book edition is updated with great case studies of startups and small businesses, so that you can find something relevant to your industry.
This book helps you develop the right marketing mindset, ensuring you don’t miss out on significant marketing opportunities.
Contagious: Why Things Catch On by New York’s Bestseller, Jonah Berger is a properly-written book for marketers, explaining why certain things go viral while others don’t.
Learn how to efficiently position your product or business for wide acceptability.
In Contagious, you will learn the techniques that will help you spread news about your products far and wide without having to spend large sums of money on traditional marketing.
Johan, in this book, teaches readers how to design advertisements, content, and messages that people will love to share and engage with.
Regardless of who you are, whether a big business or a startup, you can boost your product or services awareness by exploring the methods outlined in this book.
The author answers the often asked questions: why are some stories more infectious and what makes them go viral?
By examining some of the most successful marketing campaigns, Berher reverse-engineered what made them great so that you can apply the same principles to get similar results when it comes to marketing your own brand.
Overall, Jonah Berger's book contains best tips on what makes content ‘go viral’ than any other book in the world.