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The digital marketing industry is growing exponentially.
According to PR Newswire, the digital marketing industry is expected to grow to $640 billion by 2027, up from $322 billion in 2020.
So, this begs the question: What are the best ways to learn marketing strategy to take advantage of that?
How do you learn marketing strategy?
You don't have to actually go to school and get diploma to become a marketing expert—you can simply enroll in an online course.
From social media to affiliate and SEO marketing, you can find plenty of free and paid courses online that will revamp your resume and make you stand out.
I’ve reviewed several marketing strategy courses that will help shape your career path and fine-tune your skills in 2021.
Once you dive into these courses, you’ll find the inspiration to become a competent marketer who can be relied upon to solve and implement crucial marketing decisions.
That said, here’s my review of the best marketing strategy courses—paid and free—that will help you thrive in 2021.
Ready? Let’s dive in!
As a marketing strategist, your job is to curate a clear-cut plan to help businesses grow and thrive.
Marketing strategy is a company's overall plan to reach customers.
It's a long-term strategy that combines pre-determined marketing goals and objectives into one holistic plan.
In most cases, a marketing strategy contains a company’s:
Overall, this provides the company with marketing templates that should inform and direct their initiatives across their services and products to consumers.
This then begs the question: Should you pursue a course in marketing strategy?—Yes.
Luckily for you, I’ve prepared a list of paid and free marketing strategy courses to help you kick-start your career in 2021.
The course instructor, Ekaterina Walter, is a best-selling author who doubles up as a thought leader in innovation and marketing.
A practical course to help you develop robust marketing solutions and strategies.
In this Real-Time Marketing Strategies course, Ekaterina takes you through how to conduct strong-willed and effective real-time marketing strategies.
The great thing about this course is that it's useful for everyone, no matter the scope and size of your business.
Here are the course specifics:
This course is geared towards providing you with smart solutions to help organize yourself for marketing success.
In just under two hours, here’s what the Real-Time Marketing Strategies course covers:
Even better, you will learn by doing as you interact with other learners in an online discussion forum.
The course is also packed with three real-time projects you’ll build to help solidify your learning outcomes.
Tara-Nicholle Kirke, author and CEO of TCI—a marketing, content strategy, and leadership development company—is the lead instructor in this course.
Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one—Robert Rose.
Kirke teaches you how to create content that triggers prospects’ dreams and aspirations in this course.
This way, you’re able to reach your prospects at crucial moments during their buying journey.
Here are the course specifics:
The lessons in this Content Marketing Strategy course will help you create a clear vision for engagement marketing.
Not only will you learn about the art of creative content strategy, but also you’ll be able to position your product and brand as a source of authority.
Overall, the course is tailored for entrepreneurs, conscious leaders, and marketers looking to position their market priorities from growth to engagement.
This Content Marketing Course is delivered by HubSpot Academy, an online training platform and a worldwide leader in digital marketing.
Content marketing is no longer a numbers game. It’s a game of relevance—Jason Miller.
In this course, you’ll learn a ton about becoming a better content strategic marketer and how to stand out in a sea of amateur marketers.
Here are the course details:
I highly recommend this online digital marketing course if you are a:
What’s different with this course is that the instructors will take you through a step-by-step guide through the content creation framework.
This is a crucial element every marketer needs to understand.
The trainers also teach you how to generate content ideas and promote them efficiently.
This marketing strategy course is a partnership between Copyblogger and UC Davis.
Marketing is a process, not a decision… and never a magic trick—Jonathan Gebauer.
In meticulous detail, this course teaches you about the key strategies content marketers use to get and retain customers profitably.
See below the course specifics:
At length, you’ll learn how to create, organize, and implement a content marketing strategy, write powerful copy, and build your brand through content marketing.
You’ll also learn about the content marketing ecosystem and why it plays a critical role in your business.
The IE Business School offers this course through Shameek Sinha and four other leading content marketing professionals.
Content is the fuel for your lead generation efforts.
Since it’s a specialization, this course is thorough and, therefore, will take you longer to complete. (approximately six months).
Here are more specifications about the course:
The instructors will take you through the three critical areas of market specialization from beginner to expert. They are:
I highly endorse this course as it encompasses a hands-on project.
This project will help you reinforce what you’ve learned in the entire specialization and apply it in real-world situations.
This Digital Marketing Strategy course by Anton Voroniuk aims to help businesses and marketers learn about the digital marketing implementation process.
Learn how to create and implement a digital marketing strategy for your business.
In this course, you’ll learn why digital marketing matters today and how the landscape is taking shape in recent years.
At a glance, here are the course specifics:
Overall, you’ll learn how to develop dynamic content tailored for different businesses and how they are applied in real-life situations.
The instructor also uses case studies to show how a robust marketing strategy acts as the backbone of any type of business.
Also, you’ll learn how to understand your target customers and the best practices experts use to create user personas.
Are you an aspiring business owner looking to curate the fundamental marketing strategy for your business?
If you answered yes to this question, this course is tailored to meet your needs.
After you listen to a strategy or sales technique, try to use it within the hour.
Whether you’re a marketing executive, business owner, or aspiring entrepreneur, this course is designed to help you build an intensive marketing plan for your business.
Course Length: 2hrs 4mins | Cost: $18.99
The instructor, Valentina Bogdanova, EMBA, is an experienced marketing strategist in business development.
Valentina walks you through the three fundamental principles business executives use to make business decisions in this course. They are:
Valentina breaks down the course into ten modules, with each module covering the fundamentals of creating a robust content marketing strategy.
Are you still on the fence about this course?
Well, you’ll be happy to know that over 9,744 students have taken this course—Sounds great, right?
With the content marketing domain developing rapidly, you’ll need to stay alongside new technologies to help your business grow and thrive.
Enter the Digital Marketing Strategy course by Maggie Stara.
Learn the fundamentals of strategic content creation with critical insights from Nike, Burger King, and more.
This three-hour course equips you with the marketing skills you need to develop content that succeeds, using case studies from some of the world's top brands.
Course Duration: 3h 19mins | Cost: $19/month
You’ll also learn how to evaluate the different content marketing strategies ideal for your company.
Following in the footsteps of Burger King and Etsy, you'll learn how they developed a marketing strategy that speaks directly to their consumers.
In addition, you will hear from Nike's marketing experts about how they adapted their content strategy to create an entirely online fitness community.
Once you’re through with the course, you'll have acquired the ability to build a comprehensive content marketing plan that rivals the best in the industry.
If you’re an MBA student or a manager looking to master marketing theory and application, I’d highly suggest taking this course.
An in-depth course that teaches you a broad range of marketing techniques.
This marketing course by Chris Croft—an author and public speaker who doubles up as a leading marketing trainer in the United Kingdom.
It is beginner-friendly and ideal for anyone who wants to learn more about the marketing domain.
Course Length: 2hrs 30mins | Cost: $79.99
In this course, Chris also takes you through deconstructing marketing strategies and implementing them in actual life.
From beginner to expert, this course covers:
Instead of being tugged along by the market, you'll discover how to take charge of your marketing plan once you complete the course.
In this course, Alice Benham, a business and marketing strategist, teaches you simple but efficient methods to build your business online.
Learn how to define the end goals of your content marketing strategy.
In a nutshell, this course aims to equip you with the skills needed to create a digital marketing strategy for your business.
Course Length: 2hrs 52mins | Cost: $9.99
You’ll learn more about the functionalities of this strategy and how they might complement one another to help build your business.
Alice also takes you through the three crucial elements of any marketing strategy:
Finally, you'll learn how to combine the elements above to establish a consistent online presence by defining your aesthetics and tone of voice.
There you have it!—The ultimate guide to helping you choose the right marketing strategy course tailored to your specialization.
Remember these courses require more than just sheer willpower to start and complete: You’ll need to put in effort and determination.
Being a student is easy. Learning requires actual work.
I have carefully filtered the courses on this list to ensure they’ll help you in meeting your goals and needs.
That said, try to pick at least two of the courses above and implement them right away.
And if you decide to decide to go beyond marketing strategy, also check out my comprehensive blog post about how to develop brand strategy.