Arek Dvornechcuck
Branding Expert
I'm a branding expert and graphic designer based in NY. I specialize in the development of brands: brand strategy, identity & web design. Need help with your project?—Get in touch
I'm a branding expert and graphic designer based in NY. I specialize in the development of brands: brand strategy, identity & web design. Need help with your project?—Get in touch
Social media is a powerful online platform that potentially can help businesses grow.
It can be very effective while establishing their social media brand.
Which social media management tool is the best?
Social media management is a hectic task that can be time-consuming when it comes to content curation and management.
However, several social media management tools or software programs are available, making social media management easier.
But, how would you know what software to use?
Most of the social media tools available out there offer similar kinds of abilities.
So, for the selection of the best tools, you need to consider factors like price and scope.
The social media management software you select must align with your goals and strategy.
To help you make an informed decision, the experts delivering software development services have enlisted some tools that will lead 2022 with their features and benefits.
So, let’s have a look at these tools:
BTW—Check out my other article, if you’re looking to learn social media marketing.
Buffer is a storytelling platform aiming at authentic engagement designed for small businesses.
Reach your audience in a more affordable and authentic way!
Buffer allows you to schedule and publish your social media posts at a predetermined time.
It comes with a 14-day free trial and you don’t need any credit card to sign up. Its unique features include:
The free plan lets you schedule your posts on three social channels.
You can choose from Facebook, Instagram, Twitter, and LinkedIn.
To link your accounts, you will need to give some permissions from your official accounts one time and you are good to go.
The tool comes in handy to schedule posts in advance across all channels.
In the free version, you can schedule up to 10 posts at one time.
If you want to upgrade to a premium version, the price range is between $15 and $99 per month.
Canva is an easy-to-use design tool that helps you make eye-catching graphics for your social media posts.
Create impressive graphics for an effective digital presence.
With all the tools, templates, and designs, you can take your marketing and branding game up a notch.
It offers numerous design templates to assist you in creating logos, social posts, YouTube thumbnails, Instagram stories, posters, photo collages, infographics, and whatnot.
You can either use the templates and edit them as per your requirement or create new ones using the elements, frames, and pictures within the too.
Canva is a freemium tool, so, you can use it for free or get an upgraded plan.
The Pro plan is available at $9.99/month and an Enterprise plan at $30/month.
Canva comes with a huge inventory of free designs to select from.
However, certain features are limited to the premium version only.
This social media tool is mostly used by small to medium-sized businesses and enterprises.
Manage all your customer care and social media channels in one place!
Hootsuite is just like Buffer and it is a great tool for those who have just started social media management.
Well-known as a user-friendly platform for scheduling social media posts, Hootsuite helps you watch multiple social media streams at once.
Hootsuite is also known for syndicating and publishing.
It offers a free 30-day trial to the users and then you will have to upgrade to the premium version.
The price ranges from $49 to $599 a month, however, Hootsuite also offers a free plan developed for those posting on just two social accounts.
Best known for its SEO and competitor research capabilities, SEMrush helps identify keywords to use within the content.
Offers 50+ tools to make your marketing results measurable and scalable!
This social media management tool can improve your search engine rankings and social media presence.
While it is an SEO tool, SEMrush also helps marketers with social media strategies, planning, and content creation.
SEMrush also assists with content marketing strategy and optimizing web pages.
It comes with a free trial and then you need to go for the premium version.
The upgraded plans are from $119.95 to $449.95 a month.
Social media management may appear to be difficult, but Sprout Social makes the process much easier to handle.
A tool that benefits your business by using social media to its full potential!
It is called an all-in-one social media tool and is useful for agencies and medium-sized businesses.
Some top features of Sprout Social include:
Sprout Social offers a free 30-day trial and the monthly charges range from $99 to $249.
Agorapulse is another social media management tool that focuses on organization and team collaboration.
Organize your social media with Agorapulse’s useful tools.
Additionally, it includes a unique Social Media Inbox feature that helps to reduce the confusion.
The tool offers a free trial where no credit card is required.
This is one of the most convenient social media management tool today.
Additionally, the monthly pricing starts from $99 per feature and it also has a free version.
Get Agorapulse for your business!
Animoto is a video creation and editing tool that allows creators to make social media videos effortlessly.
Create and share fun videos on this drag-and-drop video creation tool.
It is simple to work with and offers drag and drop features along with its custom video templates.
Animoto also provides stock of images, and a music library to add to the video.
Even if you have no video-making experience, you can create endless videos for free using this tool.
It is easy, fun, and offers many elements that you can play with.
Animoto offers a professional plan for $15 and a team plan for $39.
The free version will leave your videos with its watermark.
Sign up and Try Animoto today!
BuzzSumo is very effective in analyzing well-performing content and it allows you to examine the content that isn’t working well.
Analyze and improve your content, and find out what works for you!
The Discovery feature of the tool provides the users with suggestions of high-performing content.
It will definitely help you enormously in boosting your KPIs.
BuzzSumo also helps recognize influencers in your industry who can uplift your brand by sharing content on their networks.
So, it is a helpful tool if you are creating an influencer marketing strategy.
BuzzSumo's free trial is for 30 days including 10 free searches per month.
The paid plans are from $99 to $299 per month.
Sendible is an all-in-one social media tool helping agencies amplify client stories.
An all-in-one platform to reach your marketing goals.
It helps you get more done with automatic posting, scheduling, reporting, and more.
It has more integration options than other service providers.
Using Sendible, you can integrate with Facebook, Instagram, Twitter, YouTube, LinkedIn, WordPress, and Google Analytics.
The users can easily operate the tool’s dashboard and use it to monitor social media games.
They can also customize and preview their social media posts for different platforms.
You can use Sendible to track your content, user minions, competitors, and targeted hashtags.
The tool makes it easy for you to manage multiple social media marketing campaigns with ease.
Sendible comes with four paid plans:
One of the most intelligent and affordable social media tools to date is the MeetEdgar which stands out for features like automation and scheduling.
Automated social media tool that keeps your network fresh by continuous posting.
The tool helps time-strapped businesses in automating the recurring tasks of their social media accounts.
MeetEdgar does not let content pile up and adds content in categories.
It additionally adds publishing time to every category.
The tool helps you scan quote-worth text or content and automatically generates social media updates based on the information.
It can generate posts through a web browser extension and schedule them category-wise.
You can link up to 25 social media accounts to promote your brand through MeetEdgar.
It is available with two paid plans:
MeetEdgar also offers a 7-day free trial to the users.
So, this was all about the 10 social media management tools that marketers can use in 2022.
We hope the list helps you set up your social media game right!
Whether you’re a business owner or a professional marketer, these social media management software will surely be helpful for you.
They all are great options and the decision will just be based on your preferences.
You can also check out my other article where I featured the best social media marketing courses online.
Since I’m done highlighting the most useful social media management tools online, which is your favorite?—Leave a comment below.
