Webflow vs Squarespace: Which One is Best?

Arek Dvornechuck — Branding Expert.
Arek Dvornechcuck
Branding Expert

I'm a branding expert and graphic designer based in NY. I specialize in the development of brands: brand strategy, identity & web design. Need help with your project?—Get in touch

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Last updated:
July 6, 2022

Webflow and Squarespace are both visual website builders, but how do you know which one is better?—In this article, I will point out how they differ from one another.

A website is an excellent marketing tool to sell products or services over the internet.

And two of the best website builders available today are Webflow and Squarespace.

Which is better: Webflow or Squarespace?

Webflow is best suited for professional website designers who create websites for their clients.

Squarespace is ideal for first-time users and business owners who want to establish an online presence quickly and easily.

Webflow vs Squarespace

If you want complete freedom over design and structure, you are going to deal with a higher level of complexity with Webflow compared to Squarespace.

If you have no design experience and simply want to choose a beautiful template and replace the content, Squarespace may be a good option for you.

In this article, I'll demonstrate why Webflow is better than Squarespace for professional creatives and graphic designers.

Table of Contents

  1. What is Webflow?
  2. Webflow Pros and Cons
  3. What is Squarespace?
  4. Squarespace Pros & Cons
  5. Webflow vs Squarespace
  6. Conclusion

1. What is Webflow?

With Webflow, you will be able to create professional and unique websites on a completely visual canvas that requires no coding.

Is Webflow better than Squarespace?

Yes, it is considered the best website builder by most web designers these days.

This is an in-browser design tool that allows you to visually design, build, and launch responsive websites.

What is Webflow?

Webflow allows for more design freedom but requires more technical knowledge.

This platform can be intimidating to first-time users, but everything will be much easier after watching the tutorial.

The templates are mobile-friendly, but they need to be optimized to be super responsive.

Webflow's CMS customization is far more advanced than Squarespace.

SEO-wise, it allows you to add alt tags and images, connect to social media accounts, and embed social media posts on your website.

Despite the fact that they have only recently begun to provide e-commerce services, they are still ideal for developing marketing websites.

This website builder has powerful features that a developer may require, but it comes with a price.

It excels at onboarding new users by providing them with an easy-to-follow tutorial that walks you through each step of the website creation process through Webflow Academy.

You can only reach them through email, but if you're more of a do-it-yourself type of person, you'll probably enjoy browsing Webflow's vast library of resources.

If you have some web design experience or are familiar with design elements, the platform may appear to be very simple and straightforward.

2. Webflow Pros and Cons

Webflow templates and layouts are highly customizable, allowing you to edit the design and structure down to the smallest details.

What are Webflow’s advantages and disadvantages?

You can start using this tool with Webflow’s free plan offering, wherein you are allowed to explore it and learn everything you need to know.

Webflow Pros and Cons

This website builder has many pricing options available.

Unlike Squarespace, you'll have to register and pay for your own domain name because this website builder does not come with a pre-installed domain.

Webflow Academy, which you can access even on a free plan, teaches you everything you need to know about the tool's processes, designs, and structures.

It is easier to set up animations here, but you must first learn how the software works in order to fully utilize it.

You may find it difficult to understand, especially if you are unfamiliar with Photoshop or Illustrator.

However, if you intend to create a website for a media company, keep in mind that this website builder is not designed for large amounts of content.

It is also not a good fit for this tool if you intend to build a large and complex e-commerce website with thousands of products and features.

Webflow Pros:

  • Highly-customizable
  • Unlimited Free-Trial
  • Easier to set up the animation
  • Webflow Academy
  • Automatic tax calculation

Webflow Cons:

  • Requires technical skills
  • No pre-installed domain
  • Not for large contents

3. What is Squarespace?

Squarespace is a website design and web-building tool that allows businesses to create an online presence quickly and easily.

Is Squarespace better than Webflow?

If you have no idea how to design or organize a website, this platform is a good option.

What is Squarespace?

Squarespace is less flexible but has a plethora of beautiful templates.

It also has an extremely user-friendly interface with a drag-and-drop editor, making it the easiest-to-use website builder today.

It's also worth noting that Squarespace's stunning templates are pre-made and mobile-friendly by default.

Although Webflow provides more customization options, Squarespace can also host a lovely and sophisticated blog.

Their sitemaps are automatically generated and the ability to add alt tags and images is also included. Squarespace simplifies e-commerce because they've been doing it for decades.

They offer more affordable plans that are best suited for small-to-medium-sized business websites.

You don't need to learn everything because the website-building process is extremely simple and straightforward.

This simple website tool's live chat provides almost instant responses, and they also offer 24/7 email support and a detailed depth of knowledge.

4. Squarespace Pros and Cons

Squarespace's plans are affordable while still packed with features.

What are Squarespace’s advantages and disadvantages?

This platform allows you to create a professional website even if you don't have any coding knowledge.

Squarespace Pros and Cons

The templates they offer are the most visually appealing of any website builder.

Squarespace does not have the capacity to support a very large site.

You must save your work manually as you go because this tool doesn't come with an autosave feature.

While this website builder is fairly simple to use, the user interface is minimalistic, which is nice, but it could be more usable.

Although there is no Squarespace academy, there are many YouTube tutorials that will help beginners understand this website builder thoroughly.

Squarespace Pros:

  • Gorgeous templates
  • Easy-to-use UI
  • Ready-made templates
  • Good for beginners

Squarespace Cons:

  • Only has a 7-day free trial
  • No auto-save function
  • Limited customization
  • No phone support
  • More expensive pricing

5. Webflow vs. Squarespace

Squarespace is the best website builder for small businesses, while Webflow is the best website builder for complete site customization.

What is best: Webflow or Squarespace?

With Webflow, you can start from scratch, which Squarespace does not allow because it has ready-made templates that you simply modify to meet your needs.

Webflow vs Squarespace

The learning curve in Webflow is higher than in Squarespace, but if you are eager to learn everything, this will not be a problem.

You can start for free and have everything you need to get started, unlike with the latter, which only offers a 14-day free trial.

It will be simple if you are a professional Webflow expert or graphic designer, but for someone who is just starting a new business, I would recommend Squarespace.

Squarespace is generally ideal for business owners because it provides ready-made templates, which will make your life easier.

Your job isn't to be a web developer; it's to run your business, so you obviously need a website that works as quickly as possible.

If you enjoy doing a few key design things and want to showcase your unique design, Webflow is the place to go.

This is for designers and creatives who want to learn relevant skills like web design, website structure changes, and learning new software.

Squarespace templates are more section-based and less flexible than Webflow templates.

Webflow allows for more design flexibility but requires more technical knowledge, whereas Squarespace is less versatile but starts with more gorgeous template designs.

Both Webflow and Squarespace provide high-quality tools to assist you in expanding your audience, which will both keep your site up and running.

6. Conclusion

Website builders such as Webflow and Squarespace are simple to use, and both have a quick signup process.

Is Webflow better than Squarespace?

Squarespace is ideal for small business owners who simply want to have a beautiful website fast.

Webflow vs. Squarespace

If you are a designer seeking to implement your vision and create your own design, Webflow is the perfect platform for you.

Webflow is perfect for building a website for marketing, showcasing, or blogging.

This platform is best suited for agencies; it makes me feel like I'm still designing rather than developing a website.

It basically allows me to use the mockups I created and make them exactly as on the website without any restrictions.

As a professional graphic designer, I personally use Webflow for building websites for my clients.

In fact, I recently used one of the Webflow templates on one of my recent clients—Periti Digital.

Webflow is a more advanced design and development platform that gives you complete design flexibility.

If you are looking for Webflow templates, check out this article—Best Webflow Templates in 2022.

If you are looking for a Squarespace template, check out this article—Best Squarespace Templates.

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