Arek Dvornechcuck
Branding Expert
Learn how to utilize ChatGPT to write unique and original for your client's website in just a matter of minutes.
PS. You can also consume this content in video form on my YouTube channel.
The first step is to prepare your wireframe which helps you to consider the sections you will require the copy for.
You might need headlines here, paragraphs there, bullet points somewhere else, etc.
For this purpose, I recommend using the Relume Library, which offers a plethora of components to assist in crafting your homepage.
By arranging these components, you create a structure for your content.
You can identify where you need to list benefits, where the hero section will go, where you'll display logos, and so forth.
Knowing what you want from your webpage makes it much easier to generate the right copy.
The next step is to use experts and copywriting frameworks as references.
For instance, you can ask ChatGPT to help you write your website's copy based on Donald Miller's StoryBrand framework.
ChatGPT Prompt:
Can you help me write copy for my website according to Donald Miller's StoryBrand framework? Respond with "yes" if you understand, so that I can give you my current copy.
There are other popular frameworks you can refer to, such as AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitation, Solution).
Learn more about marketing and copywriting frameworks in my other article.
Once you've identified the framework of your choice, it's time to provide ChatGPT with your specific information (company info).
You can extract the copy from your existing website, Word documents, presentations, PDFs, and so on.
Then, engage in a conversation with ChatGPT (use chain of thought prompting).
Simply provide it with your current copy (or drafts, notes etc.) and ask for revision.
You'll find that ChatGPT can process and decipher this information and subsequently produce your copy according to your liking.
Next, ask ChatGPT for specific copy pieces by describing the sections that you need the copy for.
Simply describe the sections in your wireframe and request the exact content you need (length, keywords, tone etc.)
For example: you might need a headline here or a paragraph there and a list of benefits somewhere else.
This method allows you to ask ChatGPT to generate text that perfectly fits your wireframe.
The final step is to tweak and refine the copy according to your tone of voice, keywords, and other requirements.
For example, you might need to incorporate specific SEO keywords.
Perhaps you want to make the copy shorter or longer, rewrite it in a friendly and playful tone, or include specific data or testimonials.
This process turns a wireframe with placeholder text into a wireframe with actual content, ready to be designed into a website.
In conclusion, ChatGPT can effectively become your personal copywriting assistant.
However, it's still crucial to check the output for inconsistencies and ensure it aligns with your requirements.
Remember, ChatGPT is a powerful tool, and with the right strategy, it can make your copywriting tasks so much easier.
I hope you found my guide useful and if so, then also check out my other article where I describe how to use ChatGPT for brand strategy.
