Brand Strategy Kit

A Practical Course To Brand Strategy

Everything you need to learn how to run brand strategy workshops like a pro. Go beyond just logo design. Learn how to build brands the strategic way.



* You're buying downloadable PDF with video tutorials.
* InDesign file of worksheets included (use your logo).
* Buy once, get FREE updates for life!
Brand Strategy Guide by Arek Dvornechuck.
Start with strategy

Do clients force their ideas onto you?

  • Stop wasting time hoping that your clients will "get it".
  • Make more money and be able to charge for thinking.
  • Avoid revisions later on, engage the client & nail it at first.
  • Gain prestige and get recognized by clients as a true expert.
  • Stop feeling guilty about not knowing how to sell the idea.
  • Rest easy knowing you're equipped with a proven framework.
Become a brand strategist

Master the Art of Brand Strategy

Hi! My name is Arek.

I’m the author of the Brand Strategy Kit 2.0

I went from working at some of the top design agencies to launching my own branding firm.

During my career, I've read countless books, interviewed many experts and studied some of the most popular courses on brand strategy development.

In the Brand Strategy Kit 2.0, I combine some of the best practices I've learned and developed over the years into one comprehensive framework.

Unlike many other "course creators", I actually use these tools every single day with my clients at Ebaqdesign LLC

Now, I share my tools, tips & tricks to help you succeed as a creative professional.

This is my story.

Arek Dvornechuk

Run in-person workshops

Run workshops remotely

How it works

Align your client on the same vision.

Run a workshop with your client. Collect ideas & build trust.
Write a professional brief to set the project up for success.
Design relevant concepts and "sell the idea", without selling it.

Clear guidance for facilitators

The Facilitator's Guide is a step-by-step guidance through each of the twelve exercises. Each exercise comes with extra resources to help you kick off your sessions.

  • Use my script to guide your participants.
  • Find extra resources for each exercise.
  • Get inspired by real-life examples.

Worksheets in various formats

The Strategy Worksheets come in a variety of file formats, use them both: in-person or online. Add your logo, change fonts and colors to match your agency branding and voila!

  • Use the worksheets with your logo.
  • Available in popular Adobe file formats.
  • Optionally use presentation software.

Ready to use presentation

The Strategy Brief Template will give you....

  • Turn yourself into a brand strategist.
  • Attract better clients with bigger budget.
  • Feel safe and strong about your process.
In this guide

What's Included

100+ Page Guidebook

Practical guide packed with tips, tools and techniques to give you tactical direction and clarity.

15 Video Tutorials

Watch my step-by-step video tutorials. Real client strategy session videos included.
* Watch preview on my YouTube

Fillable Worksheets

Use my fillable PDFs to run your workshops online or fill them out in person (examples included!)

Presentation Templates

Use our templates to create your own branded delivery document with ease.
Build brands faster

For anyone working on branding projects.


What people say

Still not convinced?—Don't take my word for it! Check out some of the emails and social media messages I get from people who enjoyed this course.

"A really great resource if you're looking to take a strategic approach towards brand building. Since we started using it, there's 0 pushback and minimum revisions."
Akshay R, Creative Director
"The way Arek put this guide together, makes it so easy to use and extremely practical. Arek takes no BS approach — very impressed."
Akemi M., Strategist
"In just 3hrs I was able to align the client's team. I engaged them in the process, so later on they felt like my design concepts came actually from them. They loved it!"
Paul K., Designer

Everything you need to level up your career.

Go beyond just logo design and get paid for creative thinking. Get recognized as an expert and land high paying jobs with ease.



* You're buying downloadable PDF with video tutorials.
* InDesign file of worksheets included (use your logo).
* Buy once, get FREE updates for life!