# Ebaqdesign

> Ebaqdesign is a NYC-based branding agency founded by Arek Dvornechuck. We help startups and businesses build strategic brand identities — from brand strategy and logo design to visual identity systems and Webflow websites.

## About

- **Website:** https://www.ebaqdesign.com
- **Founder:** Arek Dvornechuck — branding expert based in New York City
- **Focus:** Brand strategy, logo design, visual identity, and web design for startups and growing businesses
- **Clients:** 500+ startups and agencies have used our Brand Strategy Kit
- **Podcast:** On Branding Podcast — interviews with entrepreneurs and brand experts (119 episodes)
- **Blog:** 266+ published articles on branding, logo design, strategy, and design tools

## Services

### Brand Strategy
- Brand purpose, vision, and values development
- Target audience research and market analysis
- Brand positioning and messaging frameworks
- Brand personality and voice definition
- URL: /services/brand-strategy

### Logo Design
- Custom logo design and visual identity creation
- Logo refinement and redesign services
- Logo file delivery and brand guidelines
- URL: /services/logo-design

### Web Design
- Custom Webflow website design and development
- Responsive, SEO-optimized websites
- URL: /services/web-design

### Additional Services
- Custom Branding Package (complete brand identity): /branding-package
- Fix Your Logo (logo refinement service): /fix-logo
- Brand Strategy Workshop (remote session): /strategy-workshop

## Digital Products (Shop)

- **Brand Strategy Kit 2.0** — Step-by-step brand strategy course with fillable worksheets, video tutorials, real-world examples, presentation templates, and AI brand strategist tool: /shop/strategy-guide
- **Brand Master Bundle** — Complete branding toolkit with strategy guides, templates, and frameworks: /brand-master
- **Brand Guidelines Kit** — Professional style guide template for logo and identity projects: /guidelines-kit
- **Creative Suite Bundle** — Design templates for presentations, proposals, and deliverables: /creative-suite
- **One-Page Brand Guidelines Template** — Quick-turnaround style guide template: /one-page-style-guide
- **Naming Guide** — Step-by-step brand naming process: /naming-guide
- **Storytelling Guide** — Brand message simplification and storytelling workshop guide: /storytelling-guide
- **Poor Designer, Rich Designer** — Book on building a profitable design career: /rich-designer

## Free Tools

- **AI Brand Consultant** — Free AI-powered brand strategy advisor: /ai-brand-consultant
- **Brand Archetype Quiz** — Discover your brand personality type using Jungian archetypes: /archetypes-quiz
- **Free Branding Tools Hub** — Name generator, slogan creator, and more: /tools

## Educational Content

### Brand Archetypes Course
A collection of 12 courses about Jungian Archetypes for branding: /brand-archetypes

### Blog (266+ articles)
URL: /blog

Blog categories: Brand Strategy, Logo Design, Web Design, Naming, Marketing, Freelancing, Buying Guides

#### Brand Strategy Articles
- Brand Strategy Framework for Startups: The 9-Step Process: /blog/brand-strategy-framework-startups
- How To Develop A Brand Strategy: /blog/brand-strategy
- Learn Brand Strategy in 10 Minutes: /blog/learn-brand-strategy
- 10 Different Types of Brand Strategies: /blog/brand-strategy-types
- The 9 Key Elements of Brand Strategy: /blog/brand-strategy-elements
- 7 Best Brand Strategy Examples: /blog/brand-strategy-examples
- Brand Positioning: 22 Best Examples: /blog/brand-positioning
- Brand Purpose: 22 Best Examples: /blog/brand-purpose
- Brand Vision: 22 Best Examples: /blog/brand-vision
- Brand Personality Traits of Top Brands: /blog/brand-personality
- 7 Best Examples of Brand Voice & Tone: /blog/brand-voice
- How To Tell Your Brand Story: /blog/brand-story
- Brand Architecture Explained (4 Types + Examples): /blog/brand-architecture
- Brand Archetypes: The Definitive Guide (48 Examples): /blog/brand-archetypes
- How To Write A Positioning Statement: /blog/positioning-statement
- What Is Branding? Defined By 10 Experts: /blog/what-is-branding
- What Is a Brand? The 12 Essential Elements: /blog/what-is-a-brand
- Brand Refresh: Revitalizing Your Business Identity: /blog/brand-refresh
- How To Run A Branding Workshop: /blog/branding-workshop
- How To Conduct A Brand Discovery: /blog/brand-discovery
- Branding Questionnaire: Key Questions To Ask Clients: /blog/branding-questionnaire
- My 9-Step Branding Checklist: /blog/branding-checklist
- Branding Package For Small Businesses & Startups: /blog/branding-package
- My Branding Process: From Client Call To Delivery: /blog/branding-process
- How To Sell Brand Strategy Like A Pro: /blog/sell-brand-strategy
- How To Become A Brand Strategist: /blog/become-brand-strategist
- How To Translate Brand Strategy Into Design: /blog/translate-strategy
- Using ChatGPT For Brand Strategy & Marketing: /blog/chatgpt-brand-strategy
- How To Use AI for Brand Strategy: /blog/brand-strategy-ai
- AI Brand Strategy Tool: /blog/ai-brand-strategy-tool
- A Startup Brand Strategy Example for CodeFlow: /blog/startup-brand-strategy
- Free Brand Strategy Template: Top 10 Sites: /blog/brand-strategy-template
- Brand Strategy Presentation Template w/ Example: /blog/strategy-presentation
- Color Meanings: The Power of Color in Branding: /blog/color-meanings
- 150+ Famous Brand Slogans & Taglines: /blog/brand-slogans
- 9 Types of Brand Names (With 50+ Examples): /blog/brand-name
- Rebranding Examples: 7 Case Studies: /blog/rebranding-examples
- Best Brand Collaborations: /blog/brand-collabs

#### Brand Archetype Articles
- The Sage Archetype: 10 Branding Examples: /blog/sage-archetype
- The Innocent Archetype: 10 Branding Examples: /blog/innocent-archetype
- The Explorer Archetype: 10 Branding Examples: /blog/explorer-archetype
- The Outlaw Archetype: 10 Branding Examples: /blog/outlaw-archetype
- The Magician Archetype: 10 Branding Examples: /blog/magician-archetype
- The Hero Archetype: 10 Branding Examples: /blog/hero-archetype
- The Creator Archetype: 10 Branding Examples: /blog/creator-archetype
- The Caregiver Archetype: 10 Branding Examples: /blog/caregiver-archetype
- The Ruler Archetype: 10 Branding Examples: /blog/ruler-archetype
- The Lover Archetype: 10 Branding Examples: /blog/lover-archetype
- The Jester Archetype: 10 Branding Examples: /blog/jester-archetype
- The Everyman Archetype: 10 Branding Examples: /blog/everyman-archetype

#### Logo Design Articles
- The Ultimate Guide to Logo Design: /blog/ultimate-guide-to-logo-design
- Logo Design Process From Start To Finish: /blog/logo-design-process
- Logo Design Principles: A Complete Guide: /blog/logo-design-principles
- The 9 Different Types of Logos & When To Use Them: /blog/types-of-logos
- How To Choose the Perfect Logo Font: /blog/logo-fonts
- How To Choose Colors For Logo Design: /blog/logo-color
- How To Use Golden Ratio in Logo Design: /blog/golden-ratio-logo
- The Psychology of Shapes in Logo Design: /blog/logo-shapes
- Animal Symbolism in Logo Design: /blog/animal-logos
- The Art of Negative Space in Logo Design: /blog/negative-space-logo-design
- How To Sketch Logo Ideas Like a Pro: /blog/logo-sketch
- How To Redesign A Company Logo: /blog/logo-redesign-a83ef
- How To Fix Your Logo The Right Way: /blog/fix-your-logo
- How To Present Logo Design Projects: /blog/logo-presentation
- How To Create And Deliver Logo Files: /blog/logo-files
- How To Write a Logo Design Brief (+ Template): /blog/logo-brief
- How To Write a Logo Design Proposal (+ Template): /blog/logo-proposal
- Logo Presentation Template: Tips & Examples: /blog/logo-presentation-template
- How To Create a Logo Design Portfolio: /blog/logo-design-portfolio
- Logo Design Cost: Complete Pricing Guide: /blog/logo-design-cost
- Pricing Logo Design: Guide for Freelancers: /blog/logo-pricing
- How To Animate A Logo For Web: /blog/logo-animation
- 10+ Best Logo Animation Examples: /blog/logo-animation-examples
- How To Copyright & Trademark a Logo: /blog/trademark-logo
- 50 Most Iconic Logos: A Designer's Review: /blog/iconic-logos
- Logo Evolution of 10 Famous Brands: /blog/logo-evolution
- The Best Logo Designers of All Time: /blog/logo-designers
- Logo Sketches Of Famous Brands: /blog/logo-sketches
- 7 Top Logos With Meaning Explained: /blog/top-logos-explained
- The Best Logos Are Simple: /blog/best-logos
- Lettermark Logo Design: Best Examples & Tips: /blog/lettermark-logo-design
- Wordmark Logo Design Guide: /blog/wordmark-logo-design
- Monogram Logo Design: 25+ Examples & Tips: /blog/monogram-logo-design
- Circle Logos: Why Brands Use Them: /blog/circle-logos
- Best Examples of Abstract Logo Designs: /blog/abstract-logo-design
- Best Examples of Symmetry in Logo Design: /blog/symmetry-logo-design
- 50 Best Geometric Logos: /blog/geometric-logos
- 40 Best Minimalist Logos: /blog/minimalist-logos

#### Industry-Specific Logo Collections
- 50+ Best Fashion Brand Logos: /blog/fashion-logos
- 40+ Stunning Jewelry Logo Designs: /blog/jewelry-logos
- 30+ Luxury Car Logos & Their Hidden Meanings: /blog/luxury-car-logos
- 25+ Famous Bank Logos & Their Hidden Meanings: /blog/bank-logos
- 35+ Best Hotel Logo Designs: /blog/hotel-logos
- All 30 MLB Team Logos Ranked: /blog/mlb-logos
- Top 9 Most Iconic NFL Team Logos: /blog/nfl-logos
- 14 Best NBA Logos of All Time: /blog/nba-logos
- 12 Best NHL Logos of All Time: /blog/best-nhl-logos
- 30 Best Solar Company Logos: /blog/solar-logos
- 35 Best SaaS Company Logos: /blog/saas-logos
- 30 Best Robotics Company Logos: /blog/robotics-logos
- 30 Best Architecture Firm Logos: /blog/architecture-logos
- 25 Best Cyber Security Logos: /blog/cyber-security-logos
- 25 Best B2B Company Logos: /blog/b2b-logos
- 30 Best Construction Logos: /blog/construction-logos
- 30 Best University Logos: /blog/university-logos
- 30 Best Crypto Logos: /blog/crypto-logos
- 40 Best Gym Logos: /blog/gym-logos
- Best Tech Startup Logos: /blog/tech-startup-logos
- Best Cannabis Dispensary Logos: /blog/best-cannabis-dispensary-logos
- Top 10 Electric Car Logos: /blog/electric-car-logos
- Top 10 Fintech Logos: /blog/fintech-logos
- Top 10 Best Airline Logos: /blog/airline-logos
- Top 13 Motorcycle Logos: /blog/motorcycle-logos
- Best NonProfit Logos: /blog/nonprofit-logos
- Best Law Firm & Lawyer Logos: /blog/law-firm-logos
- 9 Best Eagle Logos: /blog/eagle-logos
- 9 Best Superhero Logos: /blog/superhero-logos
- 9 City Logos with Beautiful Design: /blog/city-logos
- 15 Best Mascot Logos & Brand Characters: /blog/brand-mascots
- 9 Best Drone Company Logos: /blog/drone-logos
- AI Startup Logos & Why They Look Alike: /blog/ai-startups-logos

#### AI & Design Tools Articles
- Best AI Design Tools for Brand Designers: /blog/ai-design-tools-brand-designers
- 10 Best AI Tools for Branding & Design: /blog/ai-branding-tools
- Best AI Video Tools for Brand Content: /blog/ai-video-tools-brand-content
- 100+ Best AI Tools For Every Business Need: /blog/best-ai-tools
- How To Use Midjourney For Logo Design: /blog/midjourney-logo-design
- How To Use Midjourney for Web Design: /blog/midjourney-web-design
- How To Use DALL-E 3 For Logo Design: /blog/dalle3-logo-design
- How To Use Ideogram for Logo Design: /blog/ideogram-logo-design
- How To Create Logo Mockups in ChatGPT: /blog/logo-mockups-chatgpt
- Best AI Art Generators Compared: /blog/art-generators-compared
- Adobe Firefly: First Look & New Features: /blog/adobe-firefly
- AI in Web Design: Automation and Personalization: /blog/ai-web-design
- 9 Best AI Company Branding Examples: /blog/ai-company-branding
- 7 Best AI Startup Landing Page Examples: /blog/ai-startup-landing-page-examples
- Relume AI Website Builder Tutorial: /blog/ai-site-builder
- Branding GPT: A Custom GPT For All Things Branding: /blog/branding-gpt

#### Web Design & Development Articles
- Web Design Process From Start To Finish: /blog/web-design-process
- How To Build A $10k+ Client Website: /blog/client-website
- Best No-Code Website Builders for Designers: /blog/no-code-website
- Best Website Builders for Design Portfolios: /blog/website-builders-design-portfolios
- 10 Best Framer Templates: /blog/framer-templates
- 10 Best Webflow Templates: /blog/webflow-templates
- Webflow Templates for eCommerce/Startups/Blog/Portfolio: /blog/webflow-templates-ecommerce, /blog/webflow-templates-startups, /blog/webflow-templates-blog, /blog/webflow-templates-portfolio

#### Naming Articles
- How To Create A Brand Name: /blog/brand-naming
- How To Come Up With a Business Name: /blog/business-name
- How To Choose A Company Name: /blog/company-name
- 7 Best Business Name Generators: /blog/business-name-generators

#### Design Business & Freelancing Articles
- How To Get Logo Design Clients: /blog/logo-design-clients
- How To Talk to Clients: Guide for Designers: /blog/design-client-call
- How To Write A Design Proposal: /blog/design-proposal
- Crafting a Creative Brief for Branding: /blog/creative-brief
- How To Create A Brand Mood Board: /blog/brand-mood-board
- How To Do a Brand Audit: /blog/brand-audit
- Brand Design Process: Complete Step-by-Step Guide: /blog/brand-design-process
- 12 Best Tools To Create A Digital Style Guide: /blog/digital-style-guide
- 19 Best Examples of Brand Guidelines: /blog/brand-guidelines
- How To Create A Brand Style Guide: /blog/create-style-guide
- 100+ Best Brand Style Guides (Famous Brands): /blog/style-guides
- 50+ Best Style Guide Templates: /blog/style-guide-templates
- Contra vs Fiverr vs Upwork: Which is Best?: /blog/contra-fiverr-upwork
- 10 Worst Branding Mistakes To Avoid: /blog/branding-mistakes
- 25 Famous Graphic Designers of All Time: /blog/famous-graphic-designers
- Unlimited Creativity: The Rise of Design Subscriptions: /blog/design-subscription

#### Fonts & Typography Articles
- 20+ Elegant Logo Fonts for Luxury Brands: /blog/elegant-logo-fonts
- 10 Best Cursive Fonts for Logos: /blog/best-cursive-fonts
- 10 Most Professional Font Combinations: /blog/font-combinations
- 10 Best Fonts For Modern Logo Design: /blog/modern-logo-fonts
- Top 10 Fonts For Minimalist Logo Design: /blog/minimalist-fonts
- 10 Best Script Fonts for Logo Design: /blog/script-logo-fonts
- 10 Best Luxury Fonts: /blog/luxury-fonts
- 20 Best Adobe Fonts: /blog/adobe-fonts
- 12 Best Typography Books: /blog/typography-books

#### Industry Branding Guides
- Real Estate Branding: Complete Strategy Guide: /blog/real-estate-branding
- Luxury Real Estate Branding: /blog/luxury-real-estate
- Boxing Gym Branding: Complete Guide & Examples: /blog/boxing-gym-branding
- 12 Best Examples of Cannabis Branding: /blog/cannabis-branding
- Best Biotech Startup Branding Examples: /blog/biotech-startup-branding
- 6 Best Consultancy Branding Examples: /blog/consultancy-branding

#### Design Education & Resources
- Top 15 Branding Books of All Time: /blog/best-branding-books
- 15 Best Books for Logo Designers: /blog/best-logo-books
- 10 Best Books On Brand Strategy Development: /blog/brand-strategy-books
- 10 Best Graphic Design Books: /blog/graphic-design-books
- Top 11 Branding Courses Online: /blog/branding-courses
- 10 Best Logo Design Courses Online: /blog/logo-design-courses
- 10 Best Free Online Graphic Design Courses: /blog/graphic-design-courses
- 10 Best Packaging Design Courses: /blog/packaging-design-courses
- Best Brand Strategy Courses: /blog/brand-strategy-courses
- 10 Best Courses in Business & Brand Naming: /blog/naming-courses
- Top 10 Branding Podcasts To Listen To: /blog/branding-podcasts
- Understanding the 11 Principles of Design: /blog/principles-of-design
- Logo Design Resources: /blog/logo-design-resources
- Brand Strategy Resources: /blog/brand-strategy-resources
- 7 Best Marketing Frameworks & Models: /blog/marketing-frameworks
- Top Logo & Brand Identity Designers in NYC: /blog/top-logo-designers-nyc
- How to Find the Best Logo Designers in NYC: /blog/logo-designers-nyc
- Top 10 Branding Agencies in NYC: /blog/branding-agency-nyc
- Top 30 Branding Agencies: /blog/top-branding-agencies
- Top 9 Cannabis Branding Agencies: /blog/cannabis-branding-agencies
- Top 10 Startup Branding Agencies: /blog/startup-branding-agencies

#### Software & Tool Guides
- 10 Best Adobe Illustrator Alternatives: /blog/illustrator-alternatives
- 10 Best Adobe Photoshop Alternatives: /blog/photoshop-alternatives
- Best Alternatives to Adobe CC: /blog/adobe-alternatives
- Adobe Creative Cloud Discounts: /blog/best-adobe-discounts
- Adobe Software List: What Apps Do You Need?: /blog/adobe-software-list
- Top New Features in Adobe Illustrator: /blog/illustrator-2024
- Adobe Illustrator Free: 5 Legal Ways to Get It: /blog/illustrator-free
- How To Download Adobe Photoshop For Free: /blog/photoshop-free
- Top 10 Best Logo Design Software: /blog/logo-design-software
- 10 Best Free Logo Makers & Why They All Suck: /blog/free-logo-makers
- Best Project Management Tools for Design Teams: /blog/project-management-tools-designers
- Best Email Marketing Tools for Designers & Agencies: /blog/email-marketing-tools-designers

#### Buying Guides (Hardware for Designers)
- 10 Best Tablets for Graphic Designers: /blog/graphic-design-tablet
- 15 Best Drawing Tablets With Screen: /blog/best-drawing-tablets-screen
- 15 Best Drawing Tablets for Beginners: /blog/drawing-tablets-beginners
- Best Computers for Graphic Design: /gear/computers-graphic-design
- Best Laptops for Graphic Design: /gear/laptops-graphic-design
- Best Monitors for Graphic Design: /gear/monitors-graphic-design
- Best Printers for Graphic Design: /gear/printers-graphic-design
- 10 Best Laptop Docking Stations: /blog/laptop-docking-stations
- 10 Best Noise Cancelling Earbuds: /blog/noise-cancelling-earbuds
- 9 Best Huion Tablets: /blog/huion-tablets
- 10 Best Office Chairs for Graphic Designers: /blog/graphic-design-chairs
- 10 Best Desks for Graphic Designers: /blog/graphic-design-desks
- 10 Best Smartphones for Graphic Designers: /blog/graphic-design-phone
- 10 Best Mouses for Graphic Design: /blog/graphic-design-mouses

### On Branding Podcast (119 episodes)
URL: /podcast

Interviews with entrepreneurs, designers, and brand strategists covering:
- Brand strategy and positioning
- Logo design and visual identity
- Content marketing and SEO
- Personal branding
- Brand naming and messaging
- Brand culture and storytelling
- Digital marketing and social media
- AI in branding and marketing

Selected episodes:
- Brand Strategy Framework: /podcast/brand-strategy-framework
- Brand Positioning & Strategy: /podcast/brand-positioning-strategy
- How To Use AI for Content Creation: /podcast/ai-content
- AI Marketing Made Simple: /podcast/ai-marketing
- Branding That Enables $100M Exit: /podcast/branding-exit
- How To Build A Strong Brand Image: /podcast/brand-image
- Creating A Memorable Brand Voice: /podcast/creating-a-memorable-brand-voice
- Storytelling for Startups: /podcast/storytelling-for-startups
- Brand Strategy for B2B Businesses: /podcast/brand-strategy-b2b
- Using Archetypes To Shape Brands: /podcast/using-archetypes-to-shape-brands
- Build A Big Brand On A Small Budget: /podcast/building-a-brand
- The Power of Sonic Branding: /podcast/sonic-branding-discussion
- Using SEO To Grow Your Business: /podcast/seo-business
- How to Earn Media Coverage: /podcast/earn-media-coverage
- How To Trademark Your Brand: /podcast/trademark-brand
- Personal Branding: Living Your Brilliance: /podcast/living-brilliance
- Effective Brand Naming: /podcast/effective-brand-naming
- Brand Identity for Startups: /podcast/brand-identity-startup
- The Art of Illustration in Branding: /podcast/illustration-branding

Be a guest on our podcast: /guest

### News
Branding news and industry updates: /news

### Buying Guides Hub
Designer equipment reviews and recommendations: /gear

## Portfolio (Case Studies)

URL: /work

Published branding case studies:
- Aero (tech logo): /work/aero
- Fox Berman: /work/fox-berman
- Wingnut: /work/wingnut
- Ventur: /work/ventur
- Laura Ceara (personal brand): /work/laura-ceara
- SNM: /work/snm
- Brevidee (video SaaS for schools): /work/brevidee
- Airport Executive (chauffeur service): /work/airport-executive
- AMI: /work/ami
- Focal: /work/focal
- SweetGrass (cannabis dispensary): /work/sweetgrass
- Lyntics (data platform): /work/lyntics
- Periti Digital (HubSpot consultancy): /work/periti
- Medihuanna (cannabis education): /work/medihuanna
- Carwao (automotive platform): /work/carwao
- Forward Progress (non-profit): /work/forward
- Rentsway (property management): /work/rentsway

Full visual portfolio: /portfolio

## Team

- **Arek Dvornechuck** — Founder, branding expert and designer: /designers/arek

## Key Pages

- Home: /
- Services: /services
- Work / Portfolio: /work
- Portfolio: /portfolio
- Blog: /blog
- Podcast: /podcast
- Shop: /shop
- Tools: /tools
- Contact: /contact
- Resources: /resources
- News: /news
- Buying Guides: /gear

## Policies

- Privacy Policy: /privacy-policy
- Fulfillment Policy: /fulfillment-policy

## Contact

- Book a free discovery call: /contact
- Brand strategy session: /strategy-9292459811

## Proprietary Frameworks

### The 9-Step Brand Strategy Framework
Ebaqdesign's proprietary methodology for developing brand strategy:
1. Brand Purpose — Why the brand exists beyond profit
2. Brand Vision — Where the brand is headed
3. Brand Values — Principles that guide decisions
4. Target Audience — Who the brand serves
5. Market Analysis — Competitive landscape understanding
6. Awareness Goals — How the brand will be discovered
7. Brand Personality — Human traits assigned to the brand
8. Brand Voice — How the brand communicates
9. Brand Tagline — Memorable phrase capturing the brand essence

## Technical Details

- Platform: Webflow
- Location: New York City, USA
- Founded: 2019