Make your work clear
A clear identity and website help people understand what you do and who you help.
Available for work

Arek Dvornechuck
Branding Expert
An identity and website shaped around your work and audience, whether you’re a coach, consultant, founder, or independent professional.



























“I’ve seen brands invest in a great logo, then lose consistency across applications. A clear visual identity and brand guidelines help every piece work together.”

Arek Dvornechuck
Brand Designer
Why it matters
A clear identity and website help people understand what you do and who you help.
Your expertise, personality, and audience guide the visual direction, whether your brand calls for an editorial luxury look or a different style altogether.
A coherent system gives your website, presentations, social profiles, and materials a shared foundation.
Work with Arek, a senior designer with over 20 years of experience, in a focused one-week identity sprint.
The process
Step 01
Tell me about your work, audience, and goals. We’ll discuss your priorities, scope, and timing.
Step 02
I develop a visual direction for your personal brand, share the work with you, and refine the chosen direction with your feedback.
Step 03
Receive the agreed identity files and guidelines. Website, presentation, or additional content can follow in separately scoped weeks.
Nathalie Sadler case study
Pricing
Hire me for a flat weekly rate with guaranteed deliverables. Or choose a monthly plan for a bigger project and save $2,000.

Hello, I’m Arek
I charge a flat $3,000 per week and work directly with you across branding, motion, and web. For example, we might build your identity one week, create motion the next, and start your website after that. We agree on scope and timing before work begins.
What I offer
01
Clarify what the brand stands for, who it needs to reach, and how it should compete before design decisions begin.
02
Create a distinctive logo that captures your brand idea across various applications.
03
Build a coherent visual identity that gives every brand touchpoint a consistent character.
04
Design a clear, modern website experience that brings your brand to life and guides visitors to take action.
05
Turn approved designs into a responsive website in Framer, Webflow, or custom Next.js, with the features and launch support your project needs.
06
Turn static visuals into engaging animations that make your brand memorable across digital channels.
FAQs
Learn how personal branding works, what’s included, and what to expect before we get started.
$3,000 per week, flat. A scoped brand identity or rebrand is delivered in one week for $3,000, guaranteed. Additional work is scoped separately at the same weekly rate, or a month booked upfront is $10,000. Scope, timing, and total are agreed before booking, and payment is upfront.
The agreed Brand Sprint includes logo concepts and final variations, colors, typography, guidelines, logo animation, and agreed launch assets. Revisions within scope and editable source files are included. We confirm deliverables before starting.
Yes. For speaking director and coach Nathalie Sadler, I designed a luxury personal identity with an NS monogram, wordmark, typography, colors, logo animation, social graphics, and website design. Your brand’s style is shaped around your own work and audience. See the Nathalie Sadler case study.
Yes. Website design and development are scoped separately. Design in Figma generally takes one week, followed by one or two weeks of development in Framer, Webflow, or Next.js, depending on the agreed scope and page count.
The agreed identity is delivered in one week, guaranteed. A website or additional materials take separately scoped time. We confirm the start date and feedback schedule before booking.
We review the work together and refine the chosen direction. Revisions within the agreed scope are included; any additional work is agreed before proceeding.
You work directly with Arek Dvornechuck, a senior freelance graphic designer in Brooklyn, New York City with over 20 years of experience.