Nathalie Sadler

An editorial personal brand for a TEDx speaking coach

Personal branding
Logo design
Visual identity
Web design

Nathalie Sadler is a speaking director. She looks at the whole picture of a speaker, from message to voice to presence, and brings more of them into the room. Her personal brand needed the same poise: something quiet enough to sit behind her clients, and distinctive enough to be remembered. We built it around a rotational NS monogram, a wordmark with ligatures, an editorial serif, and a palette of black, white, and gold with red as an accent.

NS monogram in polished gold on black beside the same gold monogram on white

A monogram that reads both ways

The top half brings the N and S together; the bottom half repeats the pair at 180°. Turn the mark upside down and it retains its form, giving Nathalie a distinctive signature that works across the brand.

NS monogram construction on a grid: the top NS shaded and the bottom SN in outline, with point pairs A, B and C joined by dashed lines through the centre, a 180° arrow around the pivot, and a dashed circle enclosing the mark

A wordmark with its own ligatures

The name is set in serif capitals with ligatures that bring the letters together. The type stays calm and editorial, so the monogram carries the flourish.

Type specimen in white on black: Romie Serif in all caps for headlines, Romie Italic for word highlights, Inter Light for body and tags, with full Romie roman and italic alphabets and figures

Nathalie Sadler color palette: black, dark grey, light grey and white as primary neutrals with HEX, RGB, CMYK and HSL values, a gold gradient from pale champagne to deep bronze, and TEDx red as the accent

From the stage to the screen

On the website, the logo sits in the navigation like a signature, and the headline does the talking: You've got the Red Dot. The same restraint carries to Instagram posts, cards, and stationery: black and white, one gold monogram, and lines that speak to the speaker.