Glossary

What is brand voice?

Brand voice is the consistent way a brand writes and speaks: its word choice, humor, and level of formality.

Why it matters

Voice is the fastest way to recognize a brand without seeing its logo. It needs rules, or every writer sounds like a different company.

Example

One brand writes “Oops, that link is broken.” Another writes “The page you requested could not be found.” Same message, different voice.