Glossary

What is branding?

Branding is the work of shaping how people see a company: its strategy, name, visual identity, and voice.

Why it matters

Good branding makes a company easy to recognize and easy to choose. It also lets a business charge more than a competitor selling the same thing.

Example

A startup defines who it is for, designs a logo and a color palette, and writes its messaging before launch. All of that is branding.