Glossary

What is a landing page?

A landing page is a single page built for one audience and one action, such as booking a call or starting a trial.

Why it matters

A focused page converts better than a general homepage, because everything on it supports one decision. Ads and campaigns usually point to one.

Example

A page for law firms that shows legal branding work, answers their questions, and ends with a single “Book a call” button.