Glossary

What is a logomark?

A logomark is the symbol part of a logo, used with or without the brand’s name. It is also called a brand mark or icon.

Why it matters

A symbol works where a name does not fit, such as an app icon or a social avatar. It takes time and repetition before people recognize it alone.

Example

The Nike swoosh and the Apple apple are logomarks that no longer need the company name beside them.