Imperative
Commands action, usually starting with a verb.
Just Do It. Think Different. Open Happiness.
Free tool
Tagline generator
Pick a tagline type, tell me what you sell, who it is for, and the main benefit. You get nine tagline ideas, each with a note on why it works.
The patterns
Five types of taglines
Almost every well-known tagline follows one of these five patterns. Pick the one that matches what your brand needs to say.
Descriptive
Says what the product, service, or promise is.
Imagination at Work. Expect More. Pay Less.
Superlative
Claims to be the best or the only one.
The Ultimate Driving Machine. King of Beers.
Provocative
Asks a question or makes people think.
Impossible Is Nothing. Got Milk?
Specific
Focuses on one feature or benefit.
We Have the Meats. Love the Skin You’re In.
FAQs
Tagline questions
It is short, it says one thing, and it could only belong to your brand. A good tagline comes out of your positioning: who you are for and what you do better than anyone else.
A tagline stays with the brand for years and sits next to the logo. A slogan belongs to a campaign and changes when the campaign does. The generator writes lines you can use as either.
It combines what you tell it about your offer, your audience, and the main benefit with one of five tagline types. Each line comes with a note on why that pattern works.
The lines are built from your words. Write the offer as a thing (accounting software), the audience as people (freelancers), and the benefit starting with a verb (get paid faster).
Yes, they are yours to use. Before you commit to one, search for it online and check trademarks in your country, because the generator does not check whether a line is already taken.
Yes, as part of brand strategy. We work out your positioning and messaging first, and the tagline comes from that.
Need the strategy behind the line?
Book a 15-minute call. Tell me about your brand and I’ll tell you how I would position it.