Choose Framer if
You want a polished marketing site with motion, a blog or case studies, and a small team that edits pages without a developer.
Best for speed and motion
Framer designerPlatform comparison
Framer vs Shopify: which one fits your site
Short answer: choose Framer for a marketing site that presents the brand and brings in leads. Choose Shopify when the site is mainly a store with a catalog, checkout, and shipping.
Side by side
Framer vs Shopify
What decides the choice, row by row, with Webflow alongside for comparison.
Criteria
Framer
Shopify
Webflow
Best for
Framer
Marketing sites and landing pages with lots of motion that a small team updates often.
Shopify
Online stores: products, inventory, checkout, and shipping in one place.
Webflow
Larger sites built around a CMS: a blog, case studies, or many service pages.
Design workflow
Framer
A freeform canvas that works much like Figma, so designs move across quickly.
Shopify
Built from a theme. A fully custom design usually needs a developer who knows Shopify themes.
Webflow
A builder based on classes and the box model, closer to how CSS itself works.
Motion
Framer
Scroll effects, hover states, and animated components with little setup.
Shopify
Depends on the theme. Anything more is added in code.
Webflow
A detailed interactions panel with fine control, and more setup per animation.
CMS
Framer
Good for blogs, case studies, and simple collections. The Pro plan lists 10 collections.
Shopify
Built around products. Pages and a blog are included, with less structure than a content CMS.
Webflow
Built for content: reference fields, filtered lists, and large collections.
SEO
Framer
Page titles, descriptions, redirects, and a sitemap are built in.
Shopify
The basics are built in, set up around product and collection pages.
Webflow
The same basics, with settings on every collection template for large content sites.
Editing after launch
Framer
On-page editing and a simple CMS that suit a small team without a developer.
Shopify
Simple for products, prices, and orders. Layout changes depend on the theme.
Webflow
A structured editor and CMS, so publishing new content does not break the design.
Upkeep and security
Framer
Hosting, security, and updates are handled by Framer.
Shopify
Hosting and security are handled by Shopify.
Webflow
Hosting, security, and updates are handled by Webflow.
Learning curve
Framer
Short for anyone who already knows Figma.
Shopify
Quick to start selling. A custom storefront takes a specialist.
Webflow
Steeper. It helps to understand how HTML and CSS work.
Custom code
Framer
Code components written in React.
Shopify
Thousands of apps, theme code you can edit, and headless storefronts.
Webflow
Custom code embeds, plus code components on the Premium plan.
AI agents
Framer
An MCP server, in preview, connects tools such as Claude to the project.
Shopify
Sidekick, a built-in AI assistant, is listed on every plan.
Webflow
An MCP server is listed on every site plan, including the free one.
Platform plan
Framer
Pro is listed at $30 per month, hosting included.
Shopify
Basic is listed at $29 per month and Grow at $89, billed yearly, hosting included. Card fees apply to sales.
Webflow
Premium, the plan with the CMS, is listed at $25 per month, billed yearly, hosting included.
Built by me
Framer
Two to three weeks, $6,000 to $9,000.
Shopify
Not a platform I build on. If the site is mainly a store, Shopify is the right choice.
Webflow
Two to three weeks, $6,000 to $9,000.
Last updated November 2026.
At a glance
So, which one should you choose?
It usually comes down to how much content the site holds, how much motion it needs, and who looks after it once it is live.
Choose Shopify if
The site is mainly a store: you need a catalog, inventory, checkout, and shipping more than you need a custom marketing site.
Best for selling products
All comparisonsChoose Webflow if
Your site is built around content: many collections, filtered lists, lots of service pages, or a team that already works in Webflow.
Best for structure and content
Webflow designerStill unsure?
Tell me about your site and I’ll recommend a platform before you build.
Year-one cost
What the first year costs on each
My rate is the same on every platform I build on, so what you pay the platform or your host is the difference.
Criteria
Framer
Shopify
Webflow
Design in Figma
One week
Framer
$3,000
Shopify
Not offered
Webflow
$3,000
Build
One or two weeks, by page count
Framer
$3,000 to $6,000
Shopify
Not offered. I build marketing sites, not stores
Webflow
$3,000 to $6,000
Platform plan
Twelve months at the listed price
Framer
$360 (Pro)
Shopify
$348 (Basic)
Webflow
$300 (Premium)
Extra editors
Billed by the platform
Framer
$20 per editor a month, or $10 for content-only editors
Shopify
Staff accounts: 5 on Grow, 15 on Advanced
Webflow
Seats are billed through a separate Workspace plan
Year-one total
Design, build, and platform plan
Framer
$6,360 to $9,360
Shopify
From $348, plus card fees, if you build it yourself
Webflow
$6,300 to $9,300
Platform prices as listed on framer.com/pricing and shopify.com/pricing and webflow.com/pricing in November 2026, in USD. Check current prices before you buy.
Quick quiz
Which one is right for your team?
Six questions, about a minute, scored against the comparison above.
Who will update the site after launch?
The people making most of the changes.
Question 1 of 6
Client work
I build in Framer and Webflow
The advice above comes from client sites I designed and built, not from a feature list.
Built in Framer
"Excellent work! Fast, reliable and look and feel matched beyond our expectations."
Lucas Berman
Partner, FOX BERMAN
Built in Webflow
"After struggling to build our website on Squarespace and wasting valuable time with underwhelming designers on Upwork, we finally discovered Arek at Ebaqdesign—and what a game-changer that was. From the very start, he understood our vision, took control of the process, and delivered a brand transformation that exceeded all our expectations. The results were beyond anything we could have imagined!"
Alan Rudt
Built in Webflow
"Arek worked with us on the complete redesign of the NextDimension AI visual identity and website. He was thoughtful, responsive, and patient throughout the process, from exploring the logo direction to refining the website’s content, design, and functionality. What stood out most was his ability to clearly explain and defend his creative vision while still listening to our feedback. We are both convinced by the final direction and very happy with the result."
Lakshita Chhikara
Co-Founder, NextDimension AI
Built in Webflow
"Arek is a branding expert with extensive experience in graphic design, logos, and web design. We have collaborated with him on several rebranding projects. I highly recommend him."
Chris Nixon
Founder, Airport Executive
Hello, I’m Arek
I design websites in Framer, Webflow & Next.js
I’m a certified Framer and Webflow expert, and you work with me directly from the first call to launch. Book a call, tell me about your site, and I’ll recommend the platform that fits.
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FAQs
Questions about Framer vs Shopify
Need help choosing?
Send me your current site, your goals, and what your team needs to manage after launch. I’ll recommend the right setup.
Book a call
They do different jobs. Framer is built for marketing sites and landing pages, with far more control over layout and motion. Shopify is built for selling: products, inventory, checkout, and shipping.
Framer is built for marketing sites, not stores. If you sell a few items, a payment link or an embedded buy button can be enough. If selling products is the site’s main job, Shopify is the better fit.
Yes, and it is a common setup. The brand and marketing pages run on Framer, the store runs on Shopify, usually on a subdomain such as shop.yourbrand.com, and the two link to each other.
The entry plans are close. Shopify lists Basic at $29 per month, billed yearly, and Framer lists Pro at $30. Shopify also charges card fees on every sale, listed from 2.9% plus 30 cents on Basic.
Both cover the basics. Shopify’s SEO is set up around product and collection pages. Framer suits landing pages, service pages, and a blog. Pick by what the site mostly contains.
Framer. A designer works on a freeform canvas, so the site does not have to follow a theme. A Shopify store starts from a theme, and a fully custom storefront usually needs a developer.
$3,000 per week, flat, on Framer, Webflow, or Next.js. A site usually takes two to three weeks, so $6,000 to $9,000 in total, fixed on the kickoff call. The platform bills its own plan separately. See pricing.
No. I design and build marketing sites in Framer, Webflow, and Next.js. If you need a store, I can design the brand and the marketing site that sits alongside it.
Not sure which one fits?
Book a 15-minute call. Tell me about your site and I’ll recommend a platform.