Choose Webflow if
Your site is built around content: many collections, filtered lists, lots of service pages, or a team that already works in Webflow.
Best for structure and content
Webflow designerPlatform comparison
Webflow vs Shopify: which one fits your site
Short answer: choose Webflow for a custom-designed site built around content and lead generation. Choose Shopify when the site is mainly a store with a catalog, checkout, and shipping.
Side by side
Webflow vs Shopify
What decides the choice, row by row, with Framer alongside for comparison.
Criteria
Webflow
Shopify
Framer
Best for
Webflow
Larger sites built around a CMS: a blog, case studies, or many service pages.
Shopify
Online stores: products, inventory, checkout, and shipping in one place.
Framer
Marketing sites and landing pages with lots of motion that a small team updates often.
Design workflow
Webflow
A builder based on classes and the box model, closer to how CSS itself works.
Shopify
Built from a theme. A fully custom design usually needs a developer who knows Shopify themes.
Framer
A freeform canvas that works much like Figma, so designs move across quickly.
Motion
Webflow
A detailed interactions panel with fine control, and more setup per animation.
Shopify
Depends on the theme. Anything more is added in code.
Framer
Scroll effects, hover states, and animated components with little setup.
CMS
Webflow
Built for content: reference fields, filtered lists, and large collections.
Shopify
Built around products. Pages and a blog are included, with less structure than a content CMS.
Framer
Good for blogs, case studies, and simple collections. The Pro plan lists 10 collections.
SEO
Webflow
The same basics, with settings on every collection template for large content sites.
Shopify
The basics are built in, set up around product and collection pages.
Framer
Page titles, descriptions, redirects, and a sitemap are built in.
Editing after launch
Webflow
A structured editor and CMS, so publishing new content does not break the design.
Shopify
Simple for products, prices, and orders. Layout changes depend on the theme.
Framer
On-page editing and a simple CMS that suit a small team without a developer.
Upkeep and security
Webflow
Hosting, security, and updates are handled by Webflow.
Shopify
Hosting and security are handled by Shopify.
Framer
Hosting, security, and updates are handled by Framer.
Learning curve
Webflow
Steeper. It helps to understand how HTML and CSS work.
Shopify
Quick to start selling. A custom storefront takes a specialist.
Framer
Short for anyone who already knows Figma.
Custom code
Webflow
Custom code embeds, plus code components on the Premium plan.
Shopify
Thousands of apps, theme code you can edit, and headless storefronts.
Framer
Code components written in React.
AI agents
Webflow
An MCP server is listed on every site plan, including the free one.
Shopify
Sidekick, a built-in AI assistant, is listed on every plan.
Framer
An MCP server, in preview, connects tools such as Claude to the project.
Platform plan
Webflow
Premium, the plan with the CMS, is listed at $25 per month, billed yearly, hosting included.
Shopify
Basic is listed at $29 per month and Grow at $89, billed yearly, hosting included. Card fees apply to sales.
Framer
Pro is listed at $30 per month, hosting included.
Built by me
Webflow
Two to three weeks, $6,000 to $9,000.
Shopify
Not a platform I build on. If the site is mainly a store, Shopify is the right choice.
Framer
Two to three weeks, $6,000 to $9,000.
Last updated November 2026.
At a glance
So, which one should you choose?
It usually comes down to how much content the site holds, how much motion it needs, and who looks after it once it is live.
Choose Shopify if
The site is mainly a store: you need a catalog, inventory, checkout, and shipping more than you need a custom marketing site.
Best for selling products
All comparisonsChoose Framer if
You want a polished marketing site with motion, a blog or case studies, and a small team that edits pages without a developer.
Best for speed and motion
Framer designerStill unsure?
Tell me about your site and I’ll recommend a platform before you build.
Year-one cost
What the first year costs on each
My rate is the same on every platform I build on, so what you pay the platform or your host is the difference.
Criteria
Webflow
Shopify
Framer
Design in Figma
One week
Webflow
$3,000
Shopify
Not offered
Framer
$3,000
Build
One or two weeks, by page count
Webflow
$3,000 to $6,000
Shopify
Not offered. I build marketing sites, not stores
Framer
$3,000 to $6,000
Platform plan
Twelve months at the listed price
Webflow
$300 (Premium)
Shopify
$348 (Basic)
Framer
$360 (Pro)
Extra editors
Billed by the platform
Webflow
Seats are billed through a separate Workspace plan
Shopify
Staff accounts: 5 on Grow, 15 on Advanced
Framer
$20 per editor a month, or $10 for content-only editors
Year-one total
Design, build, and platform plan
Webflow
$6,300 to $9,300
Shopify
From $348, plus card fees, if you build it yourself
Framer
$6,360 to $9,360
Platform prices as listed on webflow.com/pricing and shopify.com/pricing and framer.com/pricing in November 2026, in USD. Check current prices before you buy.
Quick quiz
Which one is right for your team?
Six questions, about a minute, scored against the comparison above.
Who will update the site after launch?
The people making most of the changes.
Question 1 of 6
Client work
I build in Webflow and Framer
The advice above comes from client sites I designed and built, not from a feature list.
Built in Webflow
"After struggling to build our website on Squarespace and wasting valuable time with underwhelming designers on Upwork, we finally discovered Arek at Ebaqdesign—and what a game-changer that was. From the very start, he understood our vision, took control of the process, and delivered a brand transformation that exceeded all our expectations. The results were beyond anything we could have imagined!"
Alan Rudt
Built in Webflow
"Arek worked with us on the complete redesign of the NextDimension AI visual identity and website. He was thoughtful, responsive, and patient throughout the process, from exploring the logo direction to refining the website’s content, design, and functionality. What stood out most was his ability to clearly explain and defend his creative vision while still listening to our feedback. We are both convinced by the final direction and very happy with the result."
Lakshita Chhikara
Co-Founder, NextDimension AI
Built in Webflow
"Arek is a branding expert with extensive experience in graphic design, logos, and web design. We have collaborated with him on several rebranding projects. I highly recommend him."
Chris Nixon
Founder, Airport Executive
Built in Framer
"Excellent work! Fast, reliable and look and feel matched beyond our expectations."
Lucas Berman
Partner, FOX BERMAN
Hello, I’m Arek
I design websites in Framer, Webflow & Next.js
I’m a certified Framer and Webflow expert, and you work with me directly from the first call to launch. Book a call, tell me about your site, and I’ll recommend the platform that fits.
Keep exploring
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FAQs
Questions about Webflow vs Shopify
Need help choosing?
Send me your current site, your goals, and what your team needs to manage after launch. I’ll recommend the right setup.
Book a call
They do different jobs. Webflow is built for custom-designed marketing and content sites. Shopify is built for selling: products, inventory, checkout, and shipping. The right choice depends on whether the site mostly informs or mostly sells.
Yes, and it is a common setup. The brand, content, and marketing pages run on Webflow, the store runs on Shopify, usually on a subdomain such as shop.yourbrand.com, and the two link to each other.
The plans are close. Shopify lists Basic at $29 per month, billed yearly, and Webflow lists Premium at $25. Shopify also charges card fees on every sale, listed from 2.9% plus 30 cents on Basic.
For articles, case studies, and service pages, Webflow: its CMS is built for structured content. Shopify is organized around products and collections, with pages and a blog included.
Both cover the basics. Shopify’s SEO is set up around product and collection pages. Webflow gives more control over large content sections, with settings on every collection template.
Webflow. The design is built from scratch, so the site does not have to follow a theme. A Shopify store starts from a theme, and a fully custom storefront usually needs a developer.
$3,000 per week, flat, on Framer, Webflow, or Next.js. A site usually takes two to three weeks, so $6,000 to $9,000 in total, fixed on the kickoff call. The platform bills its own plan separately. See pricing.
No. I design and build marketing sites in Framer, Webflow, and Next.js. If you need a store, I can design the brand and the marketing site that sits alongside it.
Not sure which one fits?
Book a 15-minute call. Tell me about your site and I’ll recommend a platform.