Glossary

What is a logo lockup?

A lockup is a fixed arrangement of a logo’s parts, such as symbol and name, with set spacing and proportions.

Why it matters

Brands need more than one arrangement: horizontal for a website header, stacked for a square space. Fixing each one stops people from improvising.

Example

A brand ships three lockups: the symbol to the left of the name, the symbol above the name, and the symbol alone.