Glossary

What are brand guidelines?

Brand guidelines are the rules for using a brand’s identity: logo versions, colors, typography, and tone. They are also called a style guide.

Why it matters

Guidelines keep a brand consistent when many people create for it. A freelancer or a new hire can produce something on-brand the first time.

Example

A one-page online guide shows the approved logos, the color codes, and the two typefaces, with a link anyone on the team can open.