Glossary

What is a mockup?

A mockup is a realistic image of a design in use, such as a logo on a storefront or a website on a laptop screen.

Why it matters

Mockups show how an identity works in the real world before anything is printed or built. They make it easier to judge a design and to present it.

Example

A new logo is shown on a business card, a tote bag, and a building sign, so the client can see it in context.