Glossary

What is a vector logo file?

A vector file stores a design as shapes and curves, so it can be scaled to any size without losing quality. Common formats are SVG, AI, EPS, and PDF.

Why it matters

A logo must work on a pen and on a billboard. Raster files such as PNG and JPG are made of pixels and blur when enlarged, so every logo needs a vector original.

Example

A printer asks for the logo as an EPS or SVG. A PNG copied from the website will not print cleanly.