Brand Strategy Guide

The most practical guide to brand strategy.

Everything you need to learn how to run brand strategy workshops like a pro. Go beyond just logo design. Learn how to build brands the strategic way. Turn ChatGPT into your virtual assistant.

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$199

$348

* You're buying downloadable PDF with video tutorials.
* By clicking "Buy Now" you accept our Fulfillment Policy.
* Buy once, get FREE updates for life!
* NEW—Get access to all course material on Branding.study
* NEW—Videos available in 10 languages: EN, ES, DE, FR, HI, ZH, JA, RU, PT and AR.
Start with strategy

Do clients force their ideas onto you?

  • Stop wasting time hoping that your clients will "get it".
  • Make more money and be able to charge for thinking.
  • Avoid revisions later on, engage the client & nail it at first.
  • Gain prestige and get recognized by clients as a true expert.
  • Stop feeling guilty about not knowing how to sell the idea.
  • Rest easy knowing you're equipped with a proven framework.
Become a brand strategist

Master the Art of Brand Strategy

Hi! My name is Arek.

I’m the author of the Brand Strategy Kit 2.0

I went from working at some of the top design agencies to launching my own branding firm.

During my career, I've read countless books, interviewed many experts and studied some of the most popular courses on brand strategy development.

In the Brand Strategy Kit 2.0, I combine some of the best practices I've learned and developed over the years into one comprehensive framework.

Unlike many other "course creators", I actually use these tools every single day with my clients at Ebaqdesign LLC

Now, I share my tools, tips & tricks to help you succeed as a creative professional.

This is my story.

Arek Dvornechuck

Run in-person workshops

Run workshops remotely

How it works

Align your client on the same vision.

1.
Run a workshop with your client. Collect ideas & build trust.
2.
Write a professional brief to set the project up for success.
3.
Design relevant concepts and "sell the idea", without selling it.

Clear guidance for facilitators

The Facilitator's Guide is a step-by-step guidance (with script) through each of the twelve branding exercises. It also comes with extra resources and examples to help you kick off your strategy sessions.

  • Use the script to guide your participants.
  • Find extra resources for each exercise.
  • Get inspired by real-life examples.

Worksheets in various formats

The Strategy Worksheets come in a variety of file formats, use them both: in-person or online. Add your logo, change fonts and colors to match your agency branding and voila!

  • Use worksheets with your branding.
  • Open in InDesign, Illustrator or Photoshop.
  • Alternatively use presentation software.

Ready to use presentation

The Strategy Brief is a fully editable presentation deck to help you deliver brand strategy like a pro. Customize the template to match your agency branding.

  • Deliver your strategy work like a pro.
  • Make it easy for your client to use.
  • Set the stage for next phase: design.

Access to Branding.study

Get lifetime access to our brand new platform to access the course material from any device, always up to date. Simply sign in with Google to watch videos, browse the guide, download templates and more.

  • Access the course material online, anytime.
  • Download latest templates and resources.
  • Get access to free updates for life!

Custom GPT Assistant

Use our custom GPT, Branding Expert, that we trained on our data. Turn ChatGPT into your personal all-knowing branding expert. Open AI subscription required.

  • Turn ChatGPT into your branding expert.
  • Upload your docs & get custom ideas.
  • Get answers to all questions in seconds.

Book of Prompts for ChatGPT

Get a set of elaborate prompts to help you turn your rough ideas into great insights. Works with ChatGPT, Claude, BingChat & other AI chatbots.

  • Leverage ChatGPT for idea generation.
  • Our prompts + your data = custom results.
  • Turn any AI chatbot into your assistant!
In this guide

What's Included

89 Page Guidebook

Browse the step-by-step guide packed with practical tips to give you tactical direction and clarity. Download the facilitator's script and run your first strategy session with confidence.

13 Video Tutorials

Watch my step-by-step video tutorials. Now available in four languages: English, Spanish, German and French (AI-translated) with subtitles and scripts!
* Watch preview on my YouTube

Fillable Worksheets

Print out the PDFs, or fill out the worksheets online. Use your favorite software: InDesign, Illustrator, Photoshop, Keynote, PowerPoint, Google Slides and Canva. Swap the logo, change the fonts & colors to match your agency branding.

Presentation Templates

Use our fully editable presentation deck to deliver your brand strategy like a pro. As with worksheets, you can fully customize the template to match your agency branding.

Book of Prompts (NEW!)

Use our new set of ChatGPT prompts to help you take the rough outcomes of your strategy session and generate great ideas fast and easy. Turn AI chatbots like ChatGPT into your personal copywriting expert!
Build brands faster

For anyone working on branding projects.

Testimonials

What people say

Still not convinced?—Don't take my word for it! Check out some of the emails and social media messages I get from people who enjoyed this course.

"This is the most practical brand strategy course out there-hands down! Since I started using it, I'm only getting better and bigger clients."
Akshay R, Freelance Designer
"The way Arek put this guide together, makes it so easy to use and extremely practical. Arek takes no BS approach — very impressed."
Akemi M., Strategist
"In just 3hrs I was able to align the client's team. I engaged them in the process, so later on they felt like my design concepts came actually from them. They loved it!"
Paul K., Designer

All you need to build brands, the strategic way.

Go beyond just logo design and get paid for creative thinking. Get recognized as an expert and land high paying jobs with ease.

$199

$348

* You're buying downloadable PDF with video tutorials.
* Buy once, get FREE updates for life!
* Get access to all course material on Branding.study
* Videos available in 10 languages: EN, ES, DE, FR, HI, ZH, JA, RU, PT and AR.
* By clicking "Buy Now" you accept our Fulfillment Policy.

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