Branding Expert in NY

I’m Arek Dvornechuck, a Branding Expert and art director based in Brooklyn, New York, with over 20 years of experience, including identity work at Chermayeff & Geismar & Haviv. I lead every engagement myself, from strategy through brand identity, websites, and motion, for companies worldwide.

Adobe IllustratorAdobe PhotoshopAdobe After EffectsFigmaFramerWebflowSplineJitterLottieFilesMotion design toolRive
Arek Dvornechuck holding the Logo Modernism design book in his studio
Arek Dvornechuck in his design studio
Arek Dvornechuck sketching logo concepts at his studio desk

What I offer

Everything your brand needs

My toolkit

Tools I use

For brand identities, websites, and everything in motion.

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe After Effects
  • Figma
  • Framer
  • Webflow
  • Spline
  • Jitter
  • LottieFiles
  • Motion design tool
  • Rive

My services

Services I offer

From brand strategy to websites and motion.

  • Brand Strategy
  • Logo Design
  • Brand Identity
  • Brand Guidelines
  • Color Palette
  • Type System
  • Messaging
  • Web Design
  • Custom Websites
  • Web Development
  • Framer Development
  • Webflow Development
  • Landing Pages
  • Pitch Decks
  • Motion Graphics
  • Logo Animation
  • Social Media Graphics
  • Stationery
  • Presentation Design
  • Custom Icons
  • Brand Launch Assets

How it works

A straightforward way to work together

Start with a conversation. I’ll help define the right engagement, then stay directly involved through the work and delivery.

01

Talk about your project

We discuss your business, what you need, and your timing. I answer your questions and confirm availability so we can decide whether we're a good fit.

02

Agree on scope and timing

We confirm the deliverables, start date, feedback schedule, and total. I send the agreement and invoice, with payment due upfront before work starts.

03

Explore the concepts

You work directly with me. I develop the creative directions and show you the thinking behind the work.

04

Refine together

We talk through your feedback and refine the chosen direction. Revisions within our agreed scope are included; additional work is agreed before it starts.

05

Receive your finished work

I deliver the agreed files and source assets, with guidance on using them. A scoped Brand Sprint is delivered in one week; website and extended motion work have separately agreed schedules.

Every logo starts on paper

Before anything goes digital, I sketch dozens of directions by hand, pin them on the wall, and pressure-test them. This is what that looks like.

Arek Dvornechuck sketching logo concepts with markersAirport Executive AE monogram sketches on grid paperDrilling Tools International DTI logo concepts pinned to the studio wall with handwritten notesBrevidee logo concepts pinned to the studio wallArek reviewing logo concepts pinned to a whiteboardPencil sketch of interlocking gear marksBlackletter calligraphy drawn in ink with a wooden pen on grid paperArek Dvornechuck at his Brooklyn studio desk with brand work on screen and a Pantone fan guideHand-drawing a logo construction with pen and rulerClose-up of the Wingnut wordmark sketch with alignment and font notes on grid paperW Entertainment crown mark sketchesSmiley mark modelled in green claySavory S monogram explorations in a sketchbookArek sketching at his studio deskFox Berman ampersand animation sketchProbasket basketball logo sketchKultra K mark construction lines on grid paperSukoon logo sketchLogo concept sketches with markersWorking through logo options in a client sessionCarwao wordmark sketch with notesLogo concepts sketched on a whiteboardFoodieCard logo sketch with a red brushLogo explorations on a laptop beside paper sketchesFlush wordmark sketch on dot-grid paperMore Savory monogram explorations in a sketchbookReviewing sketches in the studioLogo explorations printed and laid out on the desk

Before & after

Logo redesigns, side by side

Before arriving at a final design, I develop dozens of sketches and explore several different directions, then refine the strongest one until every detail earns its place.

Airport Executive logo before the redesign

Before

Airport Executive logo after the redesign

After

The Savory Team logo before the redesign

Before

The Savory Team logo after the redesign

After

Brevidee (formerly Peersuma) logo before the redesign

Before

Brevidee (formerly Peersuma) logo after the redesign

After

Periti logo before the redesign

Before

Periti logo after the redesign

After

Elevate logo before the redesign

Before

Elevate logo after the redesign

After

Fox Berman logo before the redesign

Before

Fox Berman logo after the redesign

After

Sukoon Travel Group logo before the redesign

Before

Sukoon Travel Group logo after the redesign

After

Wingnut logo before the redesign

Before

Wingnut logo after the redesign

After

Next Dimension logo before the redesign

Before

Next Dimension logo after the redesign

After

CCL Industries logo before the redesign

Before

CCL Industries logo after the redesign

After

Flush logo before the redesign

Before

Flush logo after the redesign

After

Vessels of Glory logo before the redesign

Before

Vessels of Glory logo after the redesign

After

Medihuanna logo before the redesign

Before

Medihuanna logo after the redesign

After

Executive Helijet logo before the redesign

Before

Executive Helijet logo after the redesign

After

ProBasket logo before the redesign

Before

ProBasket logo after the redesign

After

Sweetgrass logo before the redesign

Before

Sweetgrass logo after the redesign

After

Syncron logo before the redesign

Before

Syncron logo after the redesign

After

AMI logo before the redesign

Before

AMI logo after the redesign

After

Focal Project Managers logo before the redesign

Before

Focal Project Managers logo after the redesign

After

The Crowd’s Line logo before the redesign

Before

The Crowd’s Line logo after the redesign

After

Lyntics logo before the redesign

Before

Lyntics logo after the redesign

After

Testimonials

What my clients say

"Arek is a magic visionary with sharp attention to detail."
Jane de Abreu

Jane de Abreu

Founder, SweetGrass

"Excellent work! Fast, reliable and look and feel matched beyond our expectations."
Lucas Berman

Lucas Berman

Partner, FOX BERMAN

"We had a terrific experience working with Arek on our logos and pitch deck. Highly recommended!"
Darla Powell

Darla Powell

Founder, Wingnut Social

"Arek is a branding expert with extensive experience in graphic design, logos, and web design. We have collaborated with him on several rebranding projects. I highly recommend him."
Chris Nixon

Chris Nixon

Founder, Airport Executive

"After several failures of using Fiverr and 99designs to handle our rebranding project, we finally found Arek and Ebaq Design who nailed it at first. There was no time wasted, Arek was very organized and methodical about his approach from the start."
Pavel Bulkiewicz

Pavel Bulkiewicz

Founder, Medihuanna

"Working with Arek was an awesome experience. He is so creative and fast and talented in so many tech areas. He has great ideas and gave honest feedback to my ideas. Final website was incredible. Very impressive. I will be using him for everything going forward."
James Greaves

James Greaves

CEO, Brand Makers

"I liked the overall approach Arek brings on the table. To the point. Focused on the end result. Detailed workshop, to bring out the desired outcome. And most importantly, he has so much clarity on the subject, and he guided me so well, to reach a conclusion on how the brand should be perceived and portrayed as."
Dhruv Patel

Dhruv Patel

Founder, AMI

"After struggling to build our website on Squarespace and wasting valuable time with underwhelming designers on Upwork, we finally discovered Arek at Ebaqdesign—and what a game-changer that was. From the very start, he understood our vision, took control of the process, and delivered a brand transformation that exceeded all our expectations. The results were beyond anything we could have imagined!"
Alan Rudt

Alan Rudt

Brevidee

"Arek worked with us on the complete redesign of the NextDimension AI visual identity and website. He was thoughtful, responsive, and patient throughout the process, from exploring the logo direction to refining the website’s content, design, and functionality. What stood out most was his ability to clearly explain and defend his creative vision while still listening to our feedback. We are both convinced by the final direction and very happy with the result."
Lakshita Chhikara

Lakshita Chhikara

Co-Founder, NextDimension AI

"Arek successfully translated a myriad of different ideas into a cohesive brand image. He was professional, patient and went above and beyond to ensure the project was completed successfully. His work reflects a real passion and dedication for design. Arek worked collaboratively with me and provided just the right guidance and direction I was looking for. After doing a great job on the first project, I quickly hired him for a second, and third! I would happily recommend his services to anyone looking for top quality design work. Feel free to reach out to me with any questions regarding my client experience."
Akshay Ramanathan

Akshay Ramanathan

Revenue Operations & GTM Systems

"Arek did an outstanding job on our full brand redesign. From understanding our vision, to crafting the direction, to executing with speed, he nailed it from the beginning. We absolutely love all of it. What stood out most was how quickly he understood exactly what we were looking for. He was creative, came back with ideas that felt modern and genuinely good, and landed on something that fit our brand perfectly. He made himself available throughout the process and kept things moving fast without cutting corners on quality. Working with him was easy from start to finish. I’d recommend him to anyone looking for a designer who gets it and delivers. Thanks, Arek."
Karim Zitouni

Karim Zitouni

Co-Founder, Elevate

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