Branding Expert in NY
I’m Arek Dvornechuck, a Branding Expert and art director based in Brooklyn, New York, with over 20 years of experience, including identity work at Chermayeff & Geismar & Haviv. I lead every engagement myself, from strategy through brand identity, websites, and motion, for companies worldwide.











What I offer
Everything your brand needs
My toolkit
Tools I use
For brand identities, websites, and everything in motion.
- Adobe Illustrator
- Adobe Photoshop
- Adobe After Effects
- Figma
- Framer
- Webflow
- Spline
- Jitter
- LottieFiles
- Motion design tool
- Rive
My services
Services I offer
From brand strategy to websites and motion.
- Brand Strategy
- Logo Design
- Brand Identity
- Brand Guidelines
- Color Palette
- Type System
- Messaging
- Web Design
- Custom Websites
- Web Development
- Framer Development
- Webflow Development
- Landing Pages
- Pitch Decks
- Motion Graphics
- Logo Animation
- Social Media Graphics
- Stationery
- Presentation Design
- Custom Icons
- Brand Launch Assets
How it works
A straightforward way to work together
Start with a conversation. I’ll help define the right engagement, then stay directly involved through the work and delivery.
01
Talk about your project
We discuss your business, what you need, and your timing. I answer your questions and confirm availability so we can decide whether we're a good fit.
02
Agree on scope and timing
We confirm the deliverables, start date, feedback schedule, and total. I send the agreement and invoice, with payment due upfront before work starts.
03
Explore the concepts
You work directly with me. I develop the creative directions and show you the thinking behind the work.
04
Refine together
We talk through your feedback and refine the chosen direction. Revisions within our agreed scope are included; additional work is agreed before it starts.
05
Receive your finished work
I deliver the agreed files and source assets, with guidance on using them. A scoped Brand Sprint is delivered in one week; website and extended motion work have separately agreed schedules.
Every logo starts on paper
Before anything goes digital, I sketch dozens of directions by hand, pin them on the wall, and pressure-test them. This is what that looks like.




























Before & after
Logo redesigns, side by side
Before arriving at a final design, I develop dozens of sketches and explore several different directions, then refine the strongest one until every detail earns its place.

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Testimonials
What my clients say
"Arek is a magic visionary with sharp attention to detail."

Jane de Abreu
Founder, SweetGrass
"Excellent work! Fast, reliable and look and feel matched beyond our expectations."

Lucas Berman
Partner, FOX BERMAN
"We had a terrific experience working with Arek on our logos and pitch deck. Highly recommended!"

Darla Powell
Founder, Wingnut Social
"Arek is a branding expert with extensive experience in graphic design, logos, and web design. We have collaborated with him on several rebranding projects. I highly recommend him."

Chris Nixon
Founder, Airport Executive
"After several failures of using Fiverr and 99designs to handle our rebranding project, we finally found Arek and Ebaq Design who nailed it at first. There was no time wasted, Arek was very organized and methodical about his approach from the start."

Pavel Bulkiewicz
Founder, Medihuanna
"Working with Arek was an awesome experience. He is so creative and fast and talented in so many tech areas. He has great ideas and gave honest feedback to my ideas. Final website was incredible. Very impressive. I will be using him for everything going forward."

James Greaves
CEO, Brand Makers
"I liked the overall approach Arek brings on the table. To the point. Focused on the end result. Detailed workshop, to bring out the desired outcome. And most importantly, he has so much clarity on the subject, and he guided me so well, to reach a conclusion on how the brand should be perceived and portrayed as."

Dhruv Patel
Founder, AMI
"After struggling to build our website on Squarespace and wasting valuable time with underwhelming designers on Upwork, we finally discovered Arek at Ebaqdesign—and what a game-changer that was. From the very start, he understood our vision, took control of the process, and delivered a brand transformation that exceeded all our expectations. The results were beyond anything we could have imagined!"

Alan Rudt
Brevidee
"Arek worked with us on the complete redesign of the NextDimension AI visual identity and website. He was thoughtful, responsive, and patient throughout the process, from exploring the logo direction to refining the website’s content, design, and functionality. What stood out most was his ability to clearly explain and defend his creative vision while still listening to our feedback. We are both convinced by the final direction and very happy with the result."

Lakshita Chhikara
Co-Founder, NextDimension AI
"Arek successfully translated a myriad of different ideas into a cohesive brand image. He was professional, patient and went above and beyond to ensure the project was completed successfully. His work reflects a real passion and dedication for design. Arek worked collaboratively with me and provided just the right guidance and direction I was looking for. After doing a great job on the first project, I quickly hired him for a second, and third! I would happily recommend his services to anyone looking for top quality design work. Feel free to reach out to me with any questions regarding my client experience."

Akshay Ramanathan
Revenue Operations & GTM Systems
"Arek did an outstanding job on our full brand redesign. From understanding our vision, to crafting the direction, to executing with speed, he nailed it from the beginning. We absolutely love all of it. What stood out most was how quickly he understood exactly what we were looking for. He was creative, came back with ideas that felt modern and genuinely good, and landed on something that fit our brand perfectly. He made himself available throughout the process and kept things moving fast without cutting corners on quality. Working with him was easy from start to finish. I’d recommend him to anyone looking for a designer who gets it and delivers. Thanks, Arek."

Karim Zitouni
Co-Founder, Elevate
Need a senior creative partner?
Tell me what you’re launching, changing, or trying to make clearer. I’ll recommend the most effective way to move it forward.