A deep dive into the 12 Core Archetypes

Discover the 12 Jungian archetypes, the universal patterns of behavior that represent distinct personality traits and characteristics. Learn how to use archetypes to help you define and differentiate a brand in the marketplace.

Part 1: Explore Spirituality

In the first part Explore Spirituality, you'll learn how to infuse your brand with profound meaning and purpose, forging a deep spiritual connection with your audience.

Evoke nostalgia, optimism, and simplicity with the Innocent archetype.
Inspire wisdom, knowledge, and reflection with the Sage archetype.
Promote adventure, individuality, and freedom with the Explorer archetype.

Part 2: Leave Legacy

In the 2nd part, Leave Legacy, you'll learn how to create a brand that leaves an indelible mark, provokes change, and leads the way to a brighter future.

Provoke rebellion, liberation, and disruption with the Outlaw archetype.
Unleash transformation, innovation, and mysticism with the Magician archetype.
Ignite courage, determination, and resilience with the Hero archetype.

Part 3: Pursue Connection

In the 3rd part, Pursue Connection, you'll uncover the secrets to creating emotional resonance, fostering deep connections that transcend mere transactions.

Reflect authenticity, belonging, and reliability with the Everyman archetype.
Promote joy, humor, and lightheartedness with the Jester archetype.
Evoke passion, sensuality, and intimacy with the Lover archetype.

Part 4: Provide Structure

In the 4th part, Provide Structure, you'll master the art of building a strong foundation, earning trust, and becoming a beacon of stability and innovation.

Inspire compassion, generosity, and nurturing with the Caregiver archetype.
Reflect authority, control, and leadership with the Ruler archetype.
Unleash imagination, creativity & artistic expression with the Creator archetype.