Glossary

What is a brand color palette?

A brand color palette is the fixed set of colors a brand uses, usually one or two main colors plus neutrals and an accent.

Why it matters

Color is often the first thing people remember about a brand. A small, fixed palette with exact codes keeps print and screen consistent.

Example

A palette lists each color with its HEX, RGB, CMYK, and Pantone values, and says which one is for buttons and which is for backgrounds.