Glossary

What is brand typography?

Brand typography is the choice of typefaces and the rules for using them: sizes, weights, and spacing for headings and text.

Why it matters

Type carries most of a brand’s words, so it shapes tone as much as color does. One or two typefaces used consistently look more professional than many.

Example

A brand uses a condensed sans serif for headlines and a plain sans serif for body text, with set sizes for each level.