Naming Guide

The expert's guide to brand naming.

Use a proven step-by-step process to find the right for your or your client's brand. Do what bigger branding agencies do.


Naming is hard

Do you struggle with naming your brand?

  • Stop wasting time trying to find a name out of thin air.
  • Save money by doing it yourself, naming is fundamental.
  • Avoid renaming later on, and get it right the first time.
  • Take the first step toward starting your dream business
  • Brainstorm unique company names with our guided process
  • Rest easy knowing that your name is protected and secure
Become a naming expert

Master the art of

Hi! My name is Arek.

I’m the author of this guide and I went from working at top branding agencies to launching my own studio.

Now I share some of the top frameworks to help you succeed.

This is my story.

Arek Dvornechuk
How it works

Best practices of naming for brands.

Run a workshop for yourself or your client.
Draw insights and brainstorm relevant names.
Evaluate and test ideas to pick the right name.

Why do I need it?

The main reasons why naming is so hard is that we don't have the right tools or processes.

  • Proven process to develop strategy.
  • Lucrative brainstorming exercises.
  • Effective tools to evaluate names.
In this Guide

What's Included

3-Module Guidebook

Get guidance each step of the the way. Strategize, brainstorm and evaluate with ease.

30+ Pages
Per Book

Each book is packed with tips, tools and techniques to give you tactical direction.

14 Video Tutorials

Watch my step-by-step video tutorials. Real client strategy session videos included.

Worksheets and templates

Print out the worksheets & run a whiteboard session, or fill out the templates on computer.

Grab our proven framework.

Get clarity and confidence with the ideal approach to naming a brand.


* You're buying downloadable PDF with video tutorials.
30-day Money Back Guarantee.
"A really great resource if you're looking to take a strategic approach towards naming your brand."
Akshay R, CEO
"The way Arek put this guide together, makes it so easy to use and extremely practical. Very impressed."
Akemi Mustafa, Marketer
"In just three hours we were able to align the team and make meaningful decisions. The workshop was fun and easy."
Paul K., Founder

Don't wait.

You are minutes away from becoming a naming expert.