Identity systems that make the brand recognizable
The logo is one piece. An identity system turns it into a coherent visual language so every touchpoint reads as the same brand without a designer in the room.
Identity Systems
Brand identity design: the system around the logo
A logo alone does not make a brand recognizable. The identity system does: color, typography, layouts, icons, and imagery rules that make every touchpoint look like it came from the same company.
I design the system and document it in brand guidelines your team can actually use. The guidelines are published on guidelines.online, a tool I built so a style guide is a living website instead of a forgotten PDF.
The system then carries into pitch decks, social media graphics, and stationery, so the brand launches complete.
What’s included
- Color Palette
- Type System
- Brand Guidelines
- Custom Visuals & Icons
- Pitch Decks
- Social Media Graphics
Timeline and price
The core identity (color palette, typography, guidelines, and launch assets) is delivered in the one-week Brand Sprint for $3,000. Pitch decks and extended social templates usually add one more week at the same rate.
Tools
Adobe Illustrator · Figma · Adobe Photoshop · guidelines.online
What I offer
Six services, one senior designer
Strategy, identity, web, and motion are offered together because they reinforce each other. Take the whole system or just the part you need.
01
Brand Strategy
Brand Strategy
Brand Strategy
Clarify what the brand stands for, who it needs to reach, and how it should compete before design decisions begin.
- Brand Audit
- Competitive Analysis
- Brand Positioning
- Customer & Audience Profiles
- Brand Tagline & Messaging
02
Logo Design
Logo Design
Logo Design
Create a distinctive, practical logo that captures the brand idea and works clearly across digital and physical applications.
- Custom Logo Design
- Logo Concepts
- Logo Refinement
- Responsive Logo Set
- Logo Animation
03
Identity Systems
Identity Systems
Identity Systems
Turn the logo into a coherent visual language that gives every brand touchpoint a recognizable and consistent character.
- Color Palette
- Type System
- Brand Guidelines
- Custom Visuals & Icons
- Pitch Decks
- Social Media Graphics
04
Web Design
Web Design
Web Design
Design a clear, responsive website experience that brings the brand to life and guides visitors toward the right action.
- Figma UX/UI
- Website Design
- Wireframes
- Responsive Design
- Brand Messaging
05
Web Development
Web Development
Web Development
Build the approved website into a responsive, maintainable experience with careful interaction and launch-ready implementation.
- Framer Development
- Webflow Development
- Responsive Build
- Custom Integrations
- CMS Setup
- Launch Support
06
Motion Graphics
Motion Graphics
Motion Graphics
Use purposeful motion to make the identity more expressive, memorable, and effective across brand and digital channels.
- Logo Animation
- Motion Direction
- Brand Transitions
- Social Motion Assets
- Website Animation
How it works
An overview of my branding process
Every project follows the same five steps, so you always know what happens next and what's expected of you at each stage.
01
Intro call
A short call to cover the business, the goal, and the timing, so we can both tell whether the project is a fit before anyone commits.
02
Discovery & strategy
Audit where the brand stands today, study the competition, and agree on positioning and messaging. Design decisions get much easier once this is settled.
03
Sketching & design
Concepts start on paper before anything goes into Figma, then the strongest direction is developed into a logo and the identity system around it.
04
Feedback & revisions
You review the work in structured rounds. Feedback is consolidated so revisions stay focused and the direction keeps moving forward.
05
Delivery & launch
Final files, guidelines, and source assets are handed over, with support through launch so the brand ships consistently everywhere it appears.
Testimonials
What my clients say
"Arek worked with us on the complete redesign of the NextDimension AI visual identity and website. He was thoughtful, responsive, and patient throughout the process, from exploring the logo direction to refining the website’s content, design, and functionality. What stood out most was his ability to clearly explain and defend his creative vision while still listening to our feedback. We are both convinced by the final direction and very happy with the result."
Lakshita Chhikara
Co-Founder, NextDimension AI
"Arek did an outstanding job on our full brand redesign. From understanding our vision, to crafting the direction, to executing with speed, he nailed it from the beginning. We absolutely love all of it. What stood out most was how quickly he understood exactly what we were looking for. He was creative, came back with ideas that felt modern and genuinely good, and landed on something that fit our brand perfectly. He made himself available throughout the process and kept things moving fast without cutting corners on quality. Working with him was easy from start to finish. I’d recommend him to anyone looking for a designer who gets it and delivers. Thanks, Arek."
Karim Zitouni
Co-Founder, Elevate
"Working with Arek was an awesome experience. He is so creative and fast and talented in so many tech areas. He has great ideas and gave honest feedback to my ideas. Final website was incredible. Very impressive. I will be using him for everything going forward."
James Greaves
CEO, Brand Makers
"Arek successfully translated a myriad of different ideas into a cohesive brand image. He was professional, patient and went above and beyond to ensure the project was completed successfully. His work reflects a real passion and dedication for design. Arek worked collaboratively with me and provided just the right guidance and direction I was looking for. After doing a great job on the first project, I quickly hired him for a second, and third! I would happily recommend his services to anyone looking for top quality design work. Feel free to reach out to me with any questions regarding my client experience."
Akshay Ramanathan
Revenue Operations & GTM Systems
"After several failures of using Fiverr and 99designs to handle our rebranding project, we finally found Arek and Ebaq Design who nailed it at first. There was no time wasted, Arek was very organized and methodical about his approach from the start."
Pavel Bulkiewicz
Founder, Medihuanna
"We had a terrific experience working with Arek on our logos and pitch deck. Highly recommended!"
Darla Powell
Founder, Wingnut Social
"I liked the overall approach Arek brings on the table. To the point. Focused on the end result. Detailed workshop, to bring out the desired outcome. And most importantly, he has so much clarity on the subject, and he guided me so well, to reach a conclusion on how the brand should be perceived and portrayed as."
Dhruv Patel
Founder, AMI
"After struggling to build our website on Squarespace and wasting valuable time with underwhelming designers on Upwork, we finally discovered Arek at Ebaqdesign—and what a game-changer that was. From the very start, he understood our vision, took control of the process, and delivered a brand transformation that exceeded all our expectations. The results were beyond anything we could have imagined!"
Alan Rudt
Brevidee
"Arek is a branding expert with extensive experience in graphic design, logos, and web design. We have collaborated with him on several rebranding projects. I highly recommend him."
Chris Nixon
Founder, Airport Executive
"Excellent work! Fast, reliable and look and feel matched beyond our expectations."
Lucas Berman
Partner, FOX BERMAN
"Arek is a magic visionary with sharp attention to detail."
Jane de Abreu
Founder, SweetGrass
FAQs
Questions about working together
The logo is one asset. A brand identity is the whole visual system around it, including color, typography, graphic elements, and the rules for using them, so the brand stays consistent wherever it appears.
Logo usage, color values for print and screen, typography, graphic elements, and examples in use. They are delivered as a live website on guidelines.online, so they stay current and easy to share.
Yes. Launch posts and profile images are part of the Brand Sprint, and a full pitch deck or animated social templates are usually one more week at the same flat rate.
Yes. The studio is based in Brooklyn, New York City, and works with clients locally and globally. The whole process runs remotely, so where you're based makes no practical difference.
Arek does, directly. You work with one senior designer from the first call through delivery, with no account layer and no hand-off to a junior team.
Ready to build a brand people remember?
Tell me what you’re launching, changing, or trying to make look better.