Strategy
Who the brand is for and what sets it apart.
Free tool
Brand grader
Answer 11 questions about your brand and get a score out of 100, with what to fix first. It takes about two minutes and nothing is saved.
Strategy
Can you say who your brand is for in one sentence?
Think of how your team would answer, not only you.
Question 1 of 11
What it checks
Four parts of a brand
Each one gets its own score, so you can see where the brand is strong and where it lets you down.
Logo
Whether the mark is distinctive, readable when small, and delivered in the right files.
Identity
Guidelines, colors, and type used the same way everywhere.
Website
Whether the site matches the brand, explains what you do, and is easy to update.
Related reading
FAQs
Brand grader questions
Four areas: strategy, logo, identity, and website. Each answer is worth zero to two points, and the total is shown as a score out of 100, with a separate score for each area.
It is a self-check, not an audit. The score is only as honest as your answers, and it cannot see your brand. Use it to find where to look first.
Start with the weakest area the result names. Strategy comes first if it is low, because the logo, the guidelines, and the website all depend on it.
No. The score is worked out in your browser and nothing is sent or stored. If you book a call from the result, your score is added to the booking note so we can start from it.
Yes. Book a 15-minute call, share your current logo and website, and I will tell you what I would change and what it would take.
Want a second opinion?
Book a 15-minute call. Share your logo and website and I’ll tell you what I would change.