Arek Dvornechuck
Branding Expert
Rebranding Examples: 7 Case Studies (Rebrand vs Redesign)
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As markets change and businesses grow, rebranding becomes a crucial strategy for staying relevant and competitive.
This article explores seven real-world examples of rebranding and redesign projects (my case studies).
Most people describe famous rebrands, but sometimes it's hard to know how to implement that in your branding process.
That's why in my article I'm showcasing you how less known companies can transform their visual identities and brands.
We'll examine cases ranging from complete brand overhauls to subtle logo refinements, each demonstrating unique a approach.
PS. Click the image to see full work on my portfolio.
Airport Executive, a 25-year-old luxury transport service in London, needed to rebrand under new ownership to support global expansion plans.
A complete rebrand was undertaken, including:
"After struggling to find a creative designer on Upwork and facing daunting quotes from agencies, we discovered Arek at Ebaqdesign. He skillfully managed our opinionated team and delivered an iconic brand transformation that exceeded all expectations."
Medihuanna, an accredited medicinal marijuana education provider based in Sydney, Australia, needed to convey credibility and professionalism in an often misunderstood industry.
A comprehensive rebrand was implemented, including:
"Arek took the time to fully understand our company, its culture and future goals, so that his design work was ultimately a reflection of our brand's true essence."
Periti, a B2B marketing agency (Hubspot agency), needed to shed its amateurish look and differentiate itself from similar-looking logos (Adobe products) as it expanded across Europe.
A full rebrand was executed, including:
"Arek perfectly orchestrated our sessions, harnessing my highly opinionated team, and doing so across multiple time zones. Our brand already looks iconic!"
SweetGrass, a new cannabis dispensary from Mississippi, needed a sophisticated brand identity to stand out in the emerging cannabis market.
A comprehensive brand identity was created, including:
"Arek has done fabulous work, he took our initial ideas and has executed them beyond our wildest imagination. We love the final logo, identity & website and I couldn't image our brand look any better than this! Arek is a true expert."
Focal PM, an established project management consultancy in Greece, needed to refresh its brand while maintaining recognition and equity.
A subtle but impactful logo redesign was implemented, including:
"Working with Arek was an enlightening experience. He identified the issues with our logo and knew exactly how to fix them. The entire process was smooth and professional. We are thrilled with the result and only wish we had done this much sooner."
AMI Corp, an established real estate company in India, needed a new brand architecture and strategy to support expansion plans.
A comprehensive brand refresh was undertaken, including:
"I liked the overall approach Arek brings on the table. He run a workshop, to align my vision to the desired outcome. And most importantly, he has so much clarity on the subject, and he guided me so well as to how the brand should be perceived and portrayed."
Lyntics, a SaaS company from Germany, needed to refine its visual identity to better reflect its sophisticated data analytics offering.
A logo redesign and comprehensive branding update were implemented, including:
"Arek held with us meetings weekly, letting us see the progress firsthand, at each step of the way. We're very happy with our new branding, and how smooth and fast it came to be!"
These seven case studies demonstrate the power of thoughtful rebranding and redesign in transforming a company's image and supporting its business objectives.
From subtle logo refinements to comprehensive brand overhauls, each project showcases unique approaches to addressing specific challenges and opportunities.
Key takeaways from these rebranding examples include:
Whether you're considering a minor logo update or a complete brand transformation, these examples provide valuable insights into the branding process.
They underscore the importance of professional design in crafting a brand identity that not only looks appealing but also effectively communicates a company's values and aspirations.
Remember, a successful rebrand is not just about creating a new look – it's about aligning your visual identity with your brand strategy.
When done right, rebranding can be a powerful tool for driving business growth and success.
Check out my portfolio and schedule a call to discuss your project today!
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I'm a branding expert and graphic designer based in NY. I specialize in the development of brands: brand strategy, identity & web design. Need help with your project?—Get in touch
