Free tool
Logo design cost calculator
Answer two questions to see what a logo should cost for your scope, and what the same work costs with me.
Typical budget
$1,000–$5,000
Senior designer
Custom logo exploration, refinement, variations, and final files.
With me: $3,000, one week
A fixed total, agreed before work starts. You get:
- Logo and variations, with final files
- Colors, typography, and guidelines
- Logo animation
Ranges are approximate planning bands in USD, not quotes from other providers.
Price bands
What a logo costs, by who makes it
- AI tools and templates$0–$100Self-directed design. Downloads and licenses vary.
- Entry-level freelancer$100–$1,000A narrow brief, limited exploration, and a basic handoff.
- Senior designer$1,000–$5,000Custom logo exploration, refinement, variations, and final files.
- Expert or studio$5,000–$25,000Deeper discovery and design direction.
- Branding firm$25,000+Brand strategy, identity system, guidelines, and key applications.
The same designer, without the agency margin
Ebaq Design
Traditional Agency
$3,000, fixed
$25k–$100k+ per project
1 week, guaranteed
3–9 months or more
You talk to the designer
You talk to an account manager
Pay for the design work
Pay for overhead and margin too
Related reading
FAQs
Logo cost questions
It depends on who makes it and what you get. AI tools cost $0–$100, entry-level freelancers $100–$1,000, senior designers $1,000–$5,000, studios $5,000–$25,000, and branding firms $25,000 or more. With me, a full identity including the logo is $3,000, delivered in one week.
They are the planning bands from my logo design cost guide. They are approximate ranges for comparing options, not surveyed averages or quotes from other providers.
A larger part of the fee pays for account management, meetings, and overhead. The design itself is often done by one senior designer. Hiring that designer directly, you pay for the design work only.
The Brand Sprint: a logo and its variations, final SVG, PNG, and PDF files, a color palette, typography, guidelines, and a logo animation, in one week.
When you are testing an idea and nobody has to remember the brand yet. Once customers, investors, or partners start judging the business by how it looks, a custom identity pays for itself.
A new brand identity or rebrand (the Brand Sprint) is delivered in one week, guaranteed, for $3,000 total.
Want a logo in one week?
Book a 15-minute call. You'll leave with a scope, a start date, and a fixed total.