Small Agency When you commission a logo design project you end up with… a logo!
But if you’re willing and able to pay more, you can get more. Working with a design agency also means a price tag that’s $10,000+
A professional branding agency is another option for getting your logo designed, and this often includes a top-to-bottom branding package for the cost (not only logo design package).
How much would a logo design cost hiring top notch branding agency?
Design agencies often conduct market research and competitor analysis to figure out how your brand can stand out in a good way.
Branding agencies employ creative teams that will approach your project from all angles, ensuring the work that is backed up with business data.
This usually is a good option for established clients as well, who need comprehensive branding.
Who Should You Hire
Whether you are a startup or an existing company that needs a quality logo design, hiring a freelance expert is the perhaps the best option for you.
Why? because you are getting a high-end logo for a fraction of the agency price.
A brand identity designer will provide you with great work for a fraction of the price charged by an agency.
A brand identity expert, like myself, can provide you with agency standard designs, especially if he/she used to work for one.
Therefore, hiring a freelance expert in the field is the best quality vs. price option.So which designer should you hire?
What's the location of the designer?
How established he/she is?
Does he/she charge per hour or per project?
Things to know before searching for a logo designer.
First, understand what affects the final price.
Second, browse for quality work.
Third, learn about his/her process.
Why does this matter? Experts in the field of logo and brand identity design will leverage this experience for your business.
They will simply address the challenges you bring to them with effective solutions.A
nd will help you define those deign problems and guide you through the process.
Logo Design Price Factors
We can basically group factors into two categories:
Concerning the designer himself
Concerning the scope of the work
Here's a breakdown of six main factors that affect the final price.
Logo Design Price Factors:
Designer's reputationA n experienced designer with some nice projects in portfolio may have a higher rate than a fresh out of school graphic design graduate.
Designer's location If you hire a designer from India for example, the cost of living is not comparable to the US. Logo design cost in USA will vary drastically from logo cost in India, for example.
Job type Many designers charge by the hour for their services. Some designers charge a fixed price for the logo once they ascertain the scope of work. Logo design cost per hour hiring a pro would be at least $100/h and up.
Research depth The depth in which the competitive research and visual research is conducted affects the price greatly, but it's the fundamental step in the process of logo design.
Concepts & Revisions How many unique concepts do you expect to be presented with? Most professional designers will present you with 3-4 well-done concepts.
Deliverables Clients may be uncertain as to what deliverables they need. Basic brand identity package would include logo artwork and brand identity guidelines document.
Now, since you know what affects the price given by a designer, you should also understand what makes a good logo.
This understanding will allow you to decide on what level of designer do you really need.
Cost of Famous Logos
You might be surprised by how much these logos actually cost.
However, consider it more as interesting facts rather than a reference by any means.
The Nike "Swoosh" is perhaps one of the most well-known "cheap" logos - costing the sports brand just $35 when a graphic design student, Carolyn Davidson, was commissioned back in 1971.
One of the founders said: "I don't love it… but I think it will grow on me."
In 2001, oil giant BP commissioned creative agency Landor Associates, advertising agency Ogilvy & Mather and the PR consultants Ogilvy PR to replace their "Green Shield" logo with the current helios symbol and create a surrounding identity and campaign.
The redesign cost BP $4,6mln. The launch? A mere $211 million...
How can I use it?
When it comes to the rebranding of an established company the final price is usually a fraction of the total rebranding launch cost.
BP paid $1mln to the branding agency, but they spent a crushing $211 billion on the launch which is a small percentage of the total cost.
The execution of a logo concept itself can cost you close to nothing.
What you pay for is the brand strategy, discovery phase and creative thinking that precedes the creation of a successful logo.It's all the toil and hard work of a designer or a team of designers that gather together to solve a design problem for your business.
Need a custom logo for you business? Maybe even more than just a logo?
Fill out my questionnaire and I will follow up with a proposal — Get my quote
Arek Dvornechuck is a strategist and designer who helps brands grow by crafting distinctive brand identities, backed by strategy. Need help with your project?—Get in touch
Build a brand your customers will love.
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