The instagram style guide is also specific (just like Spotify) but much simpler—it only describes the basics.
Mainly you will find how to use the Instagram logo, the glyph (black/white version) and the above mentioned two templates.
You’ll also find links to download the logo and templates.
Zendesk calls its guideline pretty uniquely “Brandland”.
The Zendesk brand guidelines is the most advanced of all.
The Zendesk style guide is especially interesting as it goes well beyond brand identity and into copywriting, film shooting, animation, sound, photography and even interior design and more!
The Zendesk brand guidelines has been developed to ensure that writing, visual style, design, videos—essentially everything they make works together to deliver a consistent message.
The opening pages talk a bit about the brand attributes and messaging.
In the design part of the guide you will find standard things like:
However, in the following pages you will much more interesting sections, including:
* Presentation design * Copywriting * Film * Experience
And each section has other subsections, so that ultimately it makes this guide pretty comprehensive.
What’s quite unusual about this guidelines is that it cover everything from visuals, to messaging to shooting film and photos, to animation, sound and even describes how Zendesk offices should look like.
If you’re working on brand guidelines, these examples showcase some of the best practices.
You can see different kind of style guides and in a variety of complexity.
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Also check out my Brand Guidelines Kit to help you design your own style guide in just hours, not months.