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SweetGrass
A refined identity for a Southern cannabis dispensary rooted in luxury
- Brand strategy
- Visual identity
- Packaging
- Web design
SweetGrass is a premium cannabis dispensary in Mississippi that blends Southern roots with a refined modern aesthetic. We created an Art Deco-inspired wordmark, bespoke typography, seamless patterns, luxurious packaging, and a complete digital experience that distinguishes the brand in the emerging Southern cannabis market.
Southern character, expressed through modern Art Deco detail
A custom wordmark and bespoke display typeface give SweetGrass an unmistakable voice. Turquoise and gold accents create a sense of calm luxury, while supporting patterns bring rhythm and richness to every application.
A complete brand experience built for an emerging market
The secondary palette and graphic system adapt across packaging, printed education, advertising, merchandise, and digital touchpoints—giving the dispensary a premium but approachable presence at every stage of the customer journey.
"Arek is a magic visionary with sharp attention to detail."
Jane de Abreu
Founder, SweetGrass
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Airport Executive
A sophisticated identity for a London chauffeur service built around discreet travel
