SweetGrass is a premium cannabis dispensary based in Mississippi, blending Southern roots with a refined, modern aesthetic. We created a custom Art Deco-inspired wordmark, paired with turquoise and gold accents to evoke a sense of luxury and calm. The identity system includes a bespoke font, seamless patterns, and a secondary palette designed for packaging, print, and digital use. Over the course of seven weeks, we delivered a complete brand experience—from logo and animation to a fully developed website—positioning SweetGrass as a standout name in the emerging Southern cannabis market.4o