Savory

An editorial foundation

Roxborough CF capitals give SAVORY its distinctive voice, paired with PP Editorial Old Italic. Wax Red anchors the palette, balanced by Off-white, Asphalt, Cream, and Sky Blue. Together, color and typography bring the same refined character to every touchpoint.

One letter out of place

The split O gives a classic wordmark an unexpected rhythm. In motion, the letters roll into place before the O settles on its split. On its own, it suggests a figure with raised arms: the moment a client finds their place. The wordmark and circular seal carry that idea across digital details and physical objects.

A place in the everyday

From a rooftop billboard to social posts, the identity pairs editorial typography with warm color and a clear message. New York coordinates connect the applications to the team’s home, while the wordmark and seal bring the system to cups, totes, and a wax stamp.