Spark Studios

A bold identity for an AI-native marketing studio

Brand strategy
Visual identity
Motion
Web design

Spark Studios is an AI-native marketing studio in the UAE. Its identity brings a spark of light into a bold wordmark and carries it across three divisions, digital experiences, and social content. A black-and-ivory foundation gives green, purple, and orange room to stand out.

Brand guidelines

A spark inside the name

The bold wordmark gives Spark a distinctive signature. A four-point spark sits in the negative space of the a, while the mark can also appear on its own.

One studio, three divisions

The Spark identity connects Technology Communication, Artificial Intelligence, and Events & Exhibitions. Each division has its own accent: green, purple, and orange respectively.

Three Spark division cards featuring green, purple, and orange dimensional sparks

Spark division menu with dotted numerals and colored arrows

Color, type, and light

Black and off-white anchor the system, while the three accents add energy. ABC Diatype Extended Bold gives the identity its distinctive typographic voice, and photography brings a human dimension to the work.

Spark palette with purple, green, orange, off-white, and black

ABC Diatype Extended Bold type specimen on black

Portrait of a woman wrapped in purple, green, and orange light trails

Close-up of an eye seen through bands of purple and orange prismatic light

Spark in everyday life

The spark can carry the identity beyond the screen. These concept mockups explore the identity on a cap, tote bag, and matchbox.

Concept mockup of a black tote bag with green halftone dots and a white spark

Concept mockup of a black Spark matchbox with orange match heads

From the website to social

The identity moves from a compact browser icon to a full website and social profiles, using the wordmark, spark, and colors to connect each touchpoint.