Table of Contents:

1. Introduction
2. What is a Branding Package?
3. What is Included in a Branding Package?
4. What Does Typical Branding Process Look Like?
5. How Much Does a Branding Package Cost?
6. How Much Do I Charge for Branding?
7. Conclusion

Introduction

In today's competitive business landscape, how do you make your company stand out and connect with potential customers?

The answer lies in good branding.

Your brand is more than just your product or service—it's how you present yourself visually and through messaging.

Whether you're updating your website, posting on social media, running ads, or attending industry events, strong branding ensures a unified message across all channels.

As you consistently present your brand, your business becomes synonymous with your message, product, or service.

Good branding is what makes customers (and partners) want to do business with you.

Therefore investing in your business's branding is a strategic move that will help you outlast and outperform your competitors.

Over the years, I've had the privilege of working with numerous small businesses, each with its unique vision and mission.

Here are some of the logos I've designed:

I can see it time and time again—businesses with good branding outperform these with a mediocre one by orders of magnitude.

Ok, but how to find an agency or a freelancer that offers quality branding for affordable price?

That's why in this article, I walk you through the options you have out there to get your branding done for a flat rate.

What is a Branding Package?

First, let's establish what is a branding package actually is.

Branding package is essentially a collection of brand assets that enable you to establish your brand.

It encompasses everything from logo versions to color palettes, typography, messaging, other graphic elements, and a style guides.

These assets work together to create a consistent style and ideology that makes your brand memorable and identifiable.

There are three key moments when a business typically needs a branding package:

1. When launching a new business or startup
2. At the beginning of a major marketing campaign
3. During a repositioning of an existing business

Every business is different, and therefore it may need various custom graphics, business templates and other assets to establish a strong presence.

What is Included in a Branding Package?

Let's break down the key components typically included in a comprehensive branding package.

Every branding firm has a different approach, but overall here are some typical elements that every branding package should include:

1. Discovery Phase

The discovery phase is crucial for understanding your business, target audience, and goals.

As a branding expert, I ask my clients in-depth questions such as:

• Who is your ideal customer or target market?
• What problem does your product or service solve for them?
• How do you differentiate yourself from competitors?
• What are your company's core values and mission?

For established businesses considering a rebrand, we'll also analyze your current branding to determine what's working, what isn't, and why you've decided to rebrand.

2. Logo Design

Your logo is the face of your brand and often the first thing people associate with your business.

A great logo should be:

• Simple: Easily identifiable at a glance
• Memorable: Catchy and easy to recall
• Appropriate: Fitting for your industry and target audience
• Responsive: Adaptable to various mediums and sizes
• Timeless: Designed to stand the test of time

I typically create several logo variations, including a primary logo, secondary logos, and a favicon for digital use.

3. Brand Messaging

Based on insights from the discovery phase, we'll craft a creative brief that includes messaging that positions your company effectively.

This includes:

• Mission Statement: A concise declaration of your company's purpose and goals
• Value Proposition: A clear statement of the unique value you offer customers
• Tagline: A memorable phrase that encapsulates your brand essence
• Brand Voice: Guidelines for the tone and style of your communication

4. Color Palette

Your brand's color palette is crucial for visual recognition and evoking the right emotions.

I'll create a primary and secondary color palette that:

• Reflects your brand personality
• Appeals to your target audience
• Differentiates you from competitors
• Works well across various applications

5. Typography

Typography choices significantly impact your brand's personality and readability.

I'll select and specify:

• Primary and secondary typefaces
• Font sizes and weights for different applications
• Hierarchy guidelines for headings and body text

6. Graphic Elements

To add depth and versatility to your brand identity, I'll design:

• Custom patterns or textures
• Iconography style
• Photo treatment guidelines
• Illustration style (if applicable)

7. Brand Style Guide

A comprehensive brand style guide ensures consistency across all brand applications.

It typically includes:

• Logo usage guidelines (including clear space and minimum sizes)
• Color palette specifications (including color codes for print and digital use)
• Typography rules
• Graphic element usage
• Photography style
• Voice and tone guidelines
• Examples of correct and incorrect brand usage

What Does Typical Branding Process Look Like?

I've developed a structured process to ensure the best results for your branding project.

My process is designed to clarify your vision, strengthen your brand's foundation, and ensure your visual identity aligns with your goals.

Here's my 7-step branding process that allows me to deliver compelling results every single time I work with clients!

1. Discover

I always start with an in-depth brand discovery phase.

On the client call, I ask a series of questions to understand the business, objectives for this project, and the overall vision.

This strategic foundation ensures that our design work is aligned with your brand's core.

2. Research

Research is where I dig deeper into the brand with a goal to develop a brand strategy and creative direction.

This includes running strategy workshops, developing a creative brief, and creating mood boards to visualize the brand's desirable look and feel.

3. Ideate

In the Ideate phase, I look for inspiration to find ideas for designing a unique brand identity.

I conduct visual research, analyze competitors' branding, and gather images for reference to identify what works and what doesn't in the industry.

4. Sketch

In the Sketch phase, I use these ideas to sketch multiple logo concepts.

This step is all about exploration and iteration, refining the best ideas until they are ready for digital design.

5. Design

In the Design phase, I take my refined sketches and turn them into polished vector graphics.

This involves creating precise and scalable vectors, experimenting with various fonts, shapes, and colors, and developing no more than three distinct logo concepts.

6. Present

I test my logo concepts in various scenarios and prepare a logo presentation.

I choose the right mockups, explain each concept in detail, and schedule a presentation call to walk the client through the designs and address any questions or concerns.

7. Deliver

In the last phase, I finalize all brand assets and ensure everything is handed over to the client in a professional and organized manner.

This includes creating a comprehensive logo package, developing a style guide, and providing ongoing support to maintain brand consistency.

My branding process ensures that every aspect of your brand is thoughtfully crafted and aligned with your business goals.

How Much Does a Branding Package Cost?

The cost of a branding package can vary widely depending on the provider and the scope of work.

A junior designer or design student will charge you significantly less than a professional and experienced designer—same with the agencies.

An established agency with impressive portfolio will quote you significantly more than a small boutique studio.

Ultimately it all comes down to:

• A designer's or agency reputation.
• Their location (overhead).
• Their experience (portfolio).

Here's a general overview of what you might expect at different price points:

$1,000 - $5,000: Freelancers & Design Students

At this price point, you're likely working with a freelancer using an online service like Upwork, or browsing portfolio sites like Behance an Dribble.

While you can find talented designers in this range, there are certain risks going with this option.

Risks of working with freelancers:

• Limited strategy and research
• Possible use of templates or stock elements
• Less customization and originality
• Potential for inconsistency

$5,000 - $30,000: Professional Studio or Small Agency

This range typically involves working with experienced designers and small agencies that specialize in branding.

You can find them listed in directories like Clutch, Dexigner, and other industry publications, magazines, rankings etc.

Benefits of hiring a small agency/expert:

• In-depth discovery and strategy development
• Custom logo design and brand identity
• Comprehensive brand guidelines
• Some level of marketing collateral
• Possible inclusion of a basic website

$30,000 - $100,000+: Large Agency or Comprehensive Rebranding

At this level, you're working with top-tier agencies or undertaking a major rebranding effort.

If you're a bigger organization, or need a comprehensive branding—expect an investment in dozens, if not hundreds of thousands of dollars.

Benefits of hiring a large agency:

• Extensive market research and brand strategy
• Multiple rounds of concept development
• Comprehensive brand identity system
• Full suite of marketing materials
• Custom website design and development
• Brand launch support

How Much Do I Charge for Branding?

As an experienced branding expert, I offer high-quality, customized branding packages that won't break the bank!

My rate is $6,000 per week, with projects typically taking up to 4 weeks to complete.

For a comprehensive branding package, including website design, you can expect an investment of around $24,000 (4 weeks).

However, if you just want to start with a great logo, then it'd be $6,000 (1 week).

Why choose me for your branding project?

1. Expertise: With years of experience working with clients worldwide, I bring a wealth of knowledge and insights.
2. Customization: Each branding package is tailored to your specific needs and goals. No templates or one-size-fits-all solutions.
3. Strategy-First Approach: I prioritize understanding your business and target audience before diving into design.
4. Comprehensive Solution: From strategy to logo design, guidelines, and websites, I provide a complete branding solution.
5. Collaborative Process: I work closely with you throughout the project, ensuring your vision is brought to life effectively.

Check out my services page to learn more.

Conclusion

Investing in a professional branding package is a crucial step in establishing a strong, memorable presence for your business.

It provides the foundation for all your marketing efforts and helps you stand out in a crowded marketplace.

While the cost of a branding package can vary, it's important to view it as an investment in your company's future.

If you're ready to elevate your brand, contact me today to discuss your branding needs.

I'm here to help, we can create a package that's perfect for your business.