Arek Dvornechuck
Branding Expert
Best Examples of Gym & Fitness Logos
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I specialize in the development of brands—from brand strategy & identity, to web design, motion and beyond.
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If you need inspiration for creating a great logo for your fitness brand—you’ve come to the right place.
This article is for those interested in the meaning and symbolism behind famous gym logos.
Studying their designs can help you generate ideas for your own fitness brand.
Now, without further ado – the top gym logo designs decoded.
Planet Fitness employs a slab serif font and a welcoming yellow thumbs-up symbol.
This creates an inviting atmosphere especially for gym newcomers who might feel daunted by more intense fitness centers.
This also resonates with their "Judgement Free Zone" motto.
The planetary motif in the logo further emphasizes inclusivity, suggesting that "all planets are welcome."
Designed to appeal to those new to exercising and wary of intimidating gym settings, the logo's warm and approachable design effectively conveys Planet Fitness' friendly and accessible ethos.
LA Fitness exudes professionalism and decades of fitness industry expertise through its carefully chosen color palette of navy, yellow, and black.
The stylized LA letters reference the brand's athletic Los Angeles roots.
The angular shape further emphasizes strength, hard work, and pushing limits.
This powerful look fits LA Fitness' "serious fitness" attitude.
With its dynamic angular shape and edgy vibe, LA Fitness' logo fits their focus on high-energy training.
True to its name, 24 Hour Fitness incorporates a round clock motif representing 24/7 access.
The bold italic all caps font adds a sense of dynamism and motion.
The oval shape symbolizes unity and continuity.
With its integrated clock symbol, this logo clearly communicates 24 Hour Fitness' core value of flexible, anytime access.
Gold's Gym is famous for its prestige serif font and iconic weightlifter image.
This striking design cemented Gold's as a bodybuilding authority.
The curling dumbbell image reinforces extreme fitness results.
The gold font projects prosperity, achievement, and elite status.
Altogether, the logo forms an aspirational aesthetic.
Prestigious yet hardcore, Gold's Gym's logo matches their identity as an exclusive, results-driven gym.
The logo of Anytime Fitness features a distinctive uppercase font with a symbol of a running man.
The unique purple color make the logo stand out among other gyms.
The overall lively aesthetic presents Anytime Fitness as an upbeat neighborhood gym.
Capturing Anytime Fitness' lively brand identity, this punchy logo's visual pun emphasizes nonstop availability.
Bold red acronym with a fish-eye distortion to it is the distinctive choice of New York Sports Clubs.
This design emphasizes a sense of energy and vibrancy, reflecting the fast-paced lifestyle of New York.
Additionally, the overall design of the NYSC brand aims to evoke a sense of community and belonging, reflecting the club's focus on providing a supportive and motivating environment for its members.
Equinox logo is characterized by its minimalist design, featuring just the word 'Equinox' in a sleek, modern font.
The color scheme is just black & white, reflecting the brand's upscale and sophisticated image.
The split "O" in the Equinox logo is a distinctive design element that adds a modern and unique touch to the brand's identity.
It can symbolize the balance between different aspects of fitness and wellness, which is a core philosophy of Equinox.
It can stand for the harmony between physical exercise, and mental well-being.
The Lifetime Fitness logo features an uppercase blocky font in light grey color creates a strong and modern aesthetic.
The choice of light grey may convey a sense of balance and neutrality, emphasizing the brand's inclusive approach to wellness for all.
This simplicity in color and font allows for easy recognition and readability, essential elements for effective branding.
The simplicity of the design suggests a focus on clarity and professionalism, aligning with the brand's commitment to health and fitness.
Crunch Fitness uses chunky letters and a literal "crunch" image for a fun, punchy aesthetic (my favorite design!)
The hand making a crunching motion on the name creates a clever, memorable image representing rigorous workouts.
The playful logo packs a visual punch, amping up intensity while maintaining a lively spirit.
Clever and punchy, Crunch Fitness' logo encapsulates their fun approach to intense workouts.
In exploring the stories behind the best gym logos, it's clear that these designs are more than symbols.
Each logo, from friendly inclusivity to energetic prowess and round-the-clock accessibility, tells a unique story.
They include a strategic blends of color, shape, and imagery, crafted to speak to the brand, and resonate with their audience.
Wanna learn more about effective branding?
Check out my tutorials on how to design a logo, then how to present logo concepts and finally how to deliver a logo package to your clients.
As a designer with a deep passion for fitness, I'm perfectly equipped to help you design a logo, for your fitness brand.
Should you need with branding, don't hesitate to send me an email.
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I'm a branding expert and graphic designer based in NY. I specialize in the development of brands: brand strategy, identity & web design. Need help with your project?—Get in touch
