Research Conduct research focused on the industry, its history, and competitors.
Brainstorming Conceptualize ideas and make decisions on the possible design directions.
Sketching Develop the logo design concepts around the brief and research.
Design Execution Select promising logo design concepts and execute them digitally.
Presentation Present logo designs concepts in context of applications relevant to the client.
Revisions / Approval Make changes if necessary. Together with the client arrive on the best solution.
Delivery Deliver the final logo artwork and identity guidelines.
In this article, I will guide you through my proven, step-by-step logo design process on a real-case scenario.
Logo design process is a combination of investigation, strategic thinking and design excellence.
Whether you’re a designer or you’re looking for one, this article will give you some valuable insights into the logo making process.
What are the logo design steps a professional designer takes? How the logo design process looks like?
Before you jump into the process itself you might want to find out what makes a professional logo first, so that you can distinguish between good and bad logo design and what it actually takes to design one.
Keep in mind, that this is not a logo design tutorial but rather a walkthrough of my logo creation process.
However, you can get inspired by this insights to the process, even though you decided to create your logo yourself or hire someone else.
In this article I will unfold my logo design process with client, as I have people asking me how to do it step by step.
My goal is to give you some understanding on how to start sketching and exploring your logo ideas.
The process of designing a logo can vary drastically from designer to designer.
Check my logo design process example, but before that, let me tell you about who the client is first.
Getting the logo design client
After moving to New York I had to search for new clients, so I came up with an idea to leverage Upwork.
So I searched for “New York” in the “logo & identity design” category on Upwork, and soon after sending the link to my portofolio, I got on the phone with Akshay Ramanathan.
During the phone call we scheduled an intro meeting at my office in Brooklyn, New York.
99designs vs Ebaqdesign
I hear time and time again, when clients call in search for a custom logo I often ask them about whether they use other logo design services before and what was the experience.
My client asked me for a new logo after having bad experience with 99designs.
A successful logo as a vessel that can hold the associations relevant to the company, rather than actually illustrating them.
This is because of the next criterion: a logo concept has to be simple.
Is it simple?
By simple, I mean that a logo design has to be focused on the concept.
It has a single “story” – and, in most cases, must be uncomplicated in form.
A logo must be simple in order to work effectively and flexibly in a wide range of sizes and media.
So that it looks good in small size, as a tiny favicon, and bigger in print.
But the simplicity of the logo is only valuable as long as the third criterion is met.
Is it memorable?
A logo concept must be memorable.
By memorable, I mean that while the form must be simple, it must also be distinctive – unusual enough to be remembered.
Of course, the simpler the form is, the less special it tends to become. And so it’s often a marriage between simple and distinctive.
How memorable can the design be while remaining simple?
How distinctive can I make the mark while keeping it focused?
Sukoon logo execution[/caption]Adherence to this criteria can produce logo design concepts that have potential to endure.Logos that are relevant to the client and can be used flexibly and consistently, so they don’t need to be changed in the foreseeable future.
Finally, you present logo design concepts in context of applications relevant to the client.
Where would the logo appear in real-life?
Remember to choose a group of real applications to test the viability of logo design concepts.
In the logo design process, I might go back and forth multiple times until I reach satisfactory results.
This is because I need to see how a particular logo design concept works on applications.
Check the logo design presentation on 3 applications:
and Promotional Item
Remember, presenting logo concepts on a blank piece of paper is never the case.
I scheduled a meeting with the client, presented the concepts and we discussed them together.
7. Revisions / Approval
In conversation with the client, who knows their own field best, we review the advantages of every solution and arrive together at a preferred logo design.
Clients sometimes say things like: “I don’t like blue” or “dots are boring”, but it’s only after a mark is officially adopted, that the audience will embrace it and with time come to associate it with their feelings about the company or institution it represents.
Your client should be very impressed with the accuracy of the presentation if you followed the steps.
Like a good red wine, a new logo needs to mature.
So evaluating it in concept form requires the judgment of an expert.
The approach practiced in these cases can produce logos that achieve an enduring level of public awareness – indeed, that can become iconic.
After the final decision was made, it’s time to work on the deliverables.
The presentation included mockups, but now It’s time to polish the designs and put it together to create a brand identity package.
Remember to always underpromise and overdeliver.
I’ve done so by developing a motion version of the final logo concept.