Using Social Media to Launch Your Brand

Amin Shaykho

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In today's digital age, social media has become a powerful tool for businesses to connect with their audience and create awareness about their brand. One entrepreneur who has successfully leveraged social media to launch his brand is Amin Shaykho, the founder of the tutoring app Kadama. In this blog post, we will explore the insights shared by Amin Shaykho in an interview with branding expert Arek Dvornechuck. We will delve into his journey, his strategies for creating captivating social media content, and his tips for successful brand launch on platforms like TikTok and Instagram.

The Power of Captivating Content:

Amin Shaykho emphasizes the importance of creating videos that do not look like ads. Instead, he suggests focusing on content that revolves around the theme of your brand. This allows companies to engage their audience and make them fall in love with their brand before promoting their product or service. According to Amin, the key is to act as a content creator and a personality, building a relationship with the audience through captivating content.

Understanding Your Audience:

One of the crucial factors in Amin Shaykho's success is his deep understanding of his target demographic. Being part of the Gen Z himself, he was able to think like his audience and create content that resonated with them. For entrepreneurs in different industries, Amin advises going beyond their industry and tapping into broader themes or niches that can garner an audience. By studying what the target audience likes and delivering valuable and engaging content, entrepreneurs can build a massive following.

Technical Aspects of Creating Compelling Videos:

When it comes to creating videos, Amin Shaykho offers some valuable tips. Firstly, he suggests being concise and getting straight to the point. With short attention spans, it is essential to deliver value quickly. Additionally, Amin recommends keeping the visuals fast-paced, with each clip lasting only two to three seconds. This helps to re-engage the audience and maintain their interest. Starting the video with a captivating hook is another technique he adopts to grab the audience's attention and make them curious to watch more.

Experimentation and Iteration:

Amin Shaykho highlights the importance of experimentation and iteration. He encourages entrepreneurs to try different ideas, record drafts, and see what works best. By analyzing the metrics and understanding why certain videos perform better than others, entrepreneurs can refine their content strategy and focus on creating more of what resonates with their audience. Amin also suggests cross-pollination, where similar concepts are introduced to expand into new niches while leveraging existing success.

Going Beyond Industry-Specific Content:

Entrepreneurs in various industries can take inspiration from Amin's approach of going beyond industry-specific content. For example, graphic designers or entrepreneurs in the branding space can create content around Photoshop or Illustrator hacks. Amin advises leveraging real-time viral trends, incorporating creativity, and focusing on captivating visuals. By thinking outside the box and delivering valuable content, entrepreneurs can engage their audience and indirectly promote their products or services.


Amin Shaykho's journey from working as a software engineer at Apple to launching Kadama and building a massive brand presence on social media is a testament to the power of leveraging platforms like TikTok and Instagram. His insights provide valuable lessons for entrepreneurs looking to launch their brands on social media. By focusing on captivating content, understanding your audience, and experimenting with different ideas, entrepreneurs can gain traction and create a successful brand launch. Social media has opened up endless possibilities for brand promotion, and those who embrace its potential can reap immense rewards.

Do you want to learn more about Amin Shaykho's journey and his tips for successful brand building through social media? Check out his social media profiles and his website at for more insights and content.

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