Finding a good brand name takes looking at many names to find one you can use legally.
The name is important, but people will change what it means by their experience with the brand.
A great name won't fix a bad brand experience—But a bad experience can ruin a great name.
So just renaming without improving the experience won't work—The brand itself still needs to change.
What makes a good brand name
A good brand name is easy to remember and say—It stands out and sounds good when you read or say it.
It shows what the brand is about and looks nice when written down or in a logo— It can be used in new brands in the future and the best names catch attention and fit the brand.
Tips for naming your brand
Know what you're naming - If you can't sum up what it actually is you're trying to name in a sentence, then you don't know what you're naming.
Make sure you have a firm grasp of the details before you begin.
Know who cares about it - Do thorough background research and in-person customer interviews to gain insights into how your target audience views the brand.
Also, solicit perspectives from internal team members to fully encompass all who care about the brand's name.
Know what you want to say - A few key communication points are all you need—but you need to know them backward and forward to ensure that these key messagesare being conveyed by your name in a convincing and engaging way.
Although I don't recommend using them, you might want to test out some different options if you decide to let's say combine two words (fabricated name) e.g. Groupon = Group + Coupon.
If so, then using name generators can give you some name ideas to consider.
Mixwords- A simple tool that takes source words and generates random mixes to quickly visualize potential combinations.
Panabee- A simple way to search for domain names, app names, and company names. Combines input words to create unexpected pairings and connections.
Wordoid- Power random word generator with toggles for language, quality, patterns, length, and domain availability.