How To Use A.I. for Brand Strategy in 2026

Creating a brand strategy can be time-consuming and overwhelming for some, and hiring a brand consultant can easily cost you hundreds of dollars per hour.

But what if I told you there is an easy way? What if I told you that you can talk to an AI brand strategist that will give you ideas, walk you through the framework, and even fill out a Google Slides deck for you?

And at the end, you can even generate a mood board. Essentially, in just five to 10 minutes, you can generate the whole brand strategy.

Introduction to the AI Brand Strategist

Today, I'm excited to introduce my brand new tool that leverages AI to develop brand strategies for various brands.

We'll explore how versatile and efficient this tool really is by developing brand strategies for everything from a coffee shop to a tech startup and beyond.

Bean House: Defining Brand Purpose

Brand Overview

Let’s start with Bean House, a cozy coffee shop.

AI Prompt: "Tell me about your brand. What's the name and the industry?"‍

Response: "The name is Bean House, and it’s a coffee shop."

AI Prompt: "Great. Let's start by defining the brand purpose. What is the primary reason why Bean House exists beyond making money?"

Response: "Bean House serves freshly brewed artisanal coffee and homemade pastries in a welcoming, cozy environment."

Brand Purpose Statement Options:

1. Bean House exists to create a warm and inviting coffee haven where people come together to savor artisanal brews and delightful pastries, forming connections and unforgettable moments.
2. At Bean House, our purpose is to provide a cozy and welcoming space where the community can indulge in handcrafted coffee and homemade pastries while fostering a sense of togetherness and joy.
3. Bean House aims to offer a comforting retreat through meticulously crafted coffee and delicious pastries, uplifting spirits and bringing people closer in a cozy, friendly ambiance.

Selected Statement: "Bean House exists to create a warm and inviting coffee haven where people come together to savor artisanal brews and delightful pastries, forming connections and unforgettable moments."

EcoWear: Crafting a Vision Statement

Brand Overview

Next, we have EcoWear, a sustainable clothing brand.

AI Prompt: "Tell me about your brand. What's the name and the industry?" Response: "The name is EcoWear and it’s a sustainable clothing brand."

AI Prompt: "Great. Let's start with the brand purpose."

Response: "EcoWear creates stylish, eco-friendly apparel using organic fabrics and dyes, offering sustainable alternatives to mainstream brands."

AI Prompt: "Now, can you describe the ideal future or long-term goal for EcoWear as a sustainable clothing brand?"

Vision Statement Options:

1. EcoWear envisions a world where sustainable fashion is the norm, and consumers embrace eco-friendly choices without sacrificing style or quality.
2. Our vision is to lead the sustainable fashion movement, inspiring an industry-wide shift towards ethical and eco-conscious practices.

Selected Statement: "Our vision is to lead the sustainable fashion movement, inspiring an industry-wide shift towards ethical and eco-conscious practices."

CodeFlow: Establishing Core Values

Brand Overview

Let’s move on to CodeFlow, a tech startup.

AI Prompt: "Tell me about your brand. What's the name and the industry?" Response: "The name is CodeFlow and it's a tech startup."

AI Prompt: "Great. Let's start with the brand purpose."

Response: "CodeFlow develops intuitive project management software with integrated AI tools to enhance team productivity and collaboration."

AI Prompt: "Now, let's talk about the core values of CodeFlow. What are the fundamental principles that guide your company's behavior and decision-making?"

Core Values Options:

1. Innovation
2. Collaboration
3. Customer-centric
4. Transparency
5. Continuous Improvement

Selected Core Values: Innovation, collaboration, customer-centric, transparency, and continuous improvement.

Health Hub: Identifying Target Audience

Brand Overview

Health Hub, a wellness center, comes next.

AI Prompt: "Tell me about your brand. What's the name and the industry?"Response: "The name is Health Hub and it’s a wellness center."

AI Prompt: "Great. Can you describe the purpose of Health Hub? What impact does it aim to make?"

Response: "Health Hub offers holistic wellness services, including yoga classes, nutritional counseling, and stress management workshops to promote overall well-being."

AI Prompt: "Great. So tell me about the target audience for Health Hub."

Response: "They are individuals who prioritize well-being, are interested in fitness and yoga, and aspire to feel good through a holistic approach."

Target Audience Statement: Based on your input, the target audience includes individuals who prioritize well-being, are interested in fitness, and participate in yoga classes. They seek holistic wellness solutions.

TravelPro: Defining Brand Personality

Brand Overview

Now, let's talk about TravelPro, a travel agency.

AI Prompt: "Tell me about your brand. What's the name and the industry?" Response: "The name is TravelPro, and it's a travel agency."

AI Prompt: "Great. Let's start with defining the brand purpose. What is TravelPro all about?"

Response: "TravelPro specializes in creating personalized travel itineraries and unique adventure packages, helping clients explore the world with customized experiences."

AI Prompt: "What should we work on next? Can you brainstorm some brand personality statements?"

Brand Personality Statement Options:

1. Adventurous
2. Innovative
3. Customer-centric
4. Personalized

Selected Statement: Adventurous, innovative, customer-centric, and personalized.

Pure Skin: Positioning Statement

Brand Overview

Pure Skin is a skincare products company.

AI Prompt: "Tell me about your brand. What's the name and the industry?" Response: "The name is Pure Skin, and it’s a skincare products company. Pure Skin develops natural and organic skincare products, including cleansers, moisturizers, and serums formulated to enhance and protect your skin."

AI Prompt: "Here’s a potential brand positioning statement."

Proposed Positioning Statement: "Pure Skin is positioned as a trailblazing natural skincare brand that revolutionizes the industry by offering a range of premium organic products that enhance and protect the skin, setting a new standard in skincare excellence."

Selected Statement: "Sounds great, but don't make it too long. Just keep it short."

Conclusion

In conclusion, this state-of-the-art AI tool, powered by the latest in GPT technology, can significantly streamline the process of developing comprehensive brand strategies.

Whether you're a coffee shop like Bean House, a sustainable clothing brand like EcoWear, a tech startup like CodeFlow, a wellness center like Health Hub, a travel agency like TravelPro, or a skincare company like Pure Skin, this tool offers tailored solutions across various industries.

You don’t have to type anything or copy-paste elements manually.

The entire process happens seamlessly within your Google Slides account, where files are fully editable.

You can change fonts, colors, add logos, and more.

In less than 10 minutes, you have a solid foundation to build upon, making the experience far more enjoyable and efficient.

I hope this tool helps transform your brand strategy process.

Let me know what you think in the comments below, and I will see you in the next post!