Paul Rand was an American art director and graphic designer, best known for his corporate logo designs, including the logos for IBM, UPS, Enron, Morningstar, Inc., Westinghouse, ABC, and NeXT.
Eight horizontal stripes suggest speed and dynamism. They also work as a mnemonic device.
2. Ivan Chermayeff
Ivan was one of the founders of Chermayeff & Geismar & Haviv (formerly Chermayeff & Geismar), a New York-based branding and graphic design firm.
The logotype puts a spotlight on the SHO within the Showtime name, cleverly highlighting the network's abbreviation.
3. Tom Geismar
Tom and Ivan were original founders of CGH studio.
His designs for Xerox, Chase Manhattan Bank, Best Products, Gemini Consulting, PBS, Univision, Rockefeller Center and, most notably, Mobil (1964) have received worldwide acclaim.
The red "o" is there to facilitate pronunciation (mobil not mobile) and it makes it memorable in an instant.
4. Sagi Haviv
Sagi is a New York-based graphic designer and a partner in the design firm Chermayeff & Geismar & Haviv who joined Chermayeff & Geismar in 2003.
The logo is a simple depiction of a book that takes the form of a waving flag.
5. Paula Scher
Paula is is an American graphic designer, and the first female principal at Pentagram. Her graphic identities for Citibank and Tiffany & Co. have become case studies for the contemporary regeneration of American brands.
It took me a few seconds to draw it, but it took me 34 years to learn how to draw it in a few seconds.
Paula drew the Citi bank logo on a napkin while interviewing the executives. Check the Citibank logo sketch here.
6. Steff Geissbuhler
Steff was the former partner and principal at Chermayeff & Geismar Inc. for 30 years and designer of some of the most memorable posters and definitive corporate-identity programs like: NBC, Time Warner Cable.
The new logo is a pictograph combination of an eye and ear, the essence of communication.
Salvador Dalí, was a prominent Spanish surrealist artist born in Figueres, Catalonia, Spain. He is probably best known for his surrealistic paintings, but he happened to design the famous Chupa Chups logo.
Dali incorporated the Chupa Chups (meaning "to suck") name into a brightly coloured daisy shape and suggested that the logo be placed on top of the lollipop.