And designs should be memorable, able to be drawn after having been seen just a few times.
The rough designs are then scanned and translated into digital artwork.
This process includes a great deal of tweaking by hand.
Next I print the designs, trace them, rework them by hand, scan them again, and so on.
As result the logo concepts improve and become stronger very quickly.
I eventually select the promising directions to be carried further.
Remember that while logo must be very simple, designing one is definitely not.
It’s all about the idea, but even if you have the greatest idea, you must know how to execute it well.
Behind every great logo design concept there’s a ton of sketching, brainstorming and revisions to get to that great concept.
If you were only to remember one thing from this article, I want to remember that the best way to sketch your logo ideas is to start with pen on paper – and you should never, ever go straight on computer.
After you have a clear idea of what you want do execute digitally, then and only then you can open up illustrator and start exploring this particular logo sketch digitally.
Also check my logo design process where I describe other phases (besides sketching) in more detail.
Were you surprise by seeing those rough sketches of famous logos?
How do you sketch you logo ideas?
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I'm a branding expert and graphic designer based in NY. I specialize in the development of brands: brand strategy, identity & web design. Need help with your project?—Get in touch
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